Can We Trust Traditional Advertising Media Anymore?

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Are you still struggling with traditional advertising strategy on newspaper? Here is a shocking fact: Less than 20% of Aussies trust newspaper journalists and TV reporters.
On the other hand, the rate talk-back radio presenters is only 15%. The latest research from Roy Morgan revealed that less than one in five Aussies rate TV reporters, newspaper journalists and talk-back … Continue reading “Can We Trust Traditional Advertising Media Anymore?”

The New Algorithm Update and Redesign of Facebook

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Recently, Facebook has polished its timeline, promising a better user experience.
The average Facebook user has roughly 1,500 stories per day that could appear in their news feed and Facebook selectively picks less than 20% of those stories. The company has been preoccupied with the timeline over the past six months, releasing series of algorithm updates … Continue reading “The New Algorithm Update and Redesign of Facebook”

Google Stock Has Dropped More Than 5% The First Quarter

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Google has announced its stock price of $6.27 per share on revenue of $15.42 billion for the first quarter. This number is lower than Wall Street’s estimation $6.44 per share on revenue of $15.52 billion. The traffic acquisition costs for the quarter was also a little bit missing with $12.19 billion, slightly below experts’ estimation … Continue reading “Google Stock Has Dropped More Than 5% The First Quarter”