Day: May 2, 2014

The State of Native Media Advertising in Marketing (Infographic)

| By TWMG

Today’s online consumers are less interested in traditional, passive advertisements and more interested in active conversation ones. This phenomenon has caused the booming of native media advertising.
In native advertising marketing style, the premium content is displayed alongside with other content in similar format, thus matching both of their form and function. The main goal is … Continue reading “The State of Native Media Advertising in Marketing (Infographic)”

Instagram Is The Best Social Media Channel For Audience Interaction

| By TWMG

For those who have implemented Instagram as a part of their marketing strategy, congratulations. Recent research reveals that it is by far the best platform for marketers to interact with customers.
By looking at 2,500 posts on seven social media channels, the research found that Instagram has the highest engagement among others. Roughly, it is sixty … Continue reading “Instagram Is The Best Social Media Channel For Audience Interaction”