Day: May 12, 2014

Australia’s Top Publishers Prefer Premium Programmatic Video Ads and Mobile Video, Makes Video Advertising Reached Its Peak On The First Quarter Of 2014

| By TWMG

Video advertising is reaching its peak in Australia. The number of premium video ads being made by Australia’s top publishers is rapidly growing. Video ads has doubled on March 2014, while mobile video ad growth has tripled.
The definition of ‘premium’ might varies, still the report implies that Australia’s top publishers, such as News, Fairfax, Mi9 … Continue reading “Australia’s Top Publishers Prefer Premium Programmatic Video Ads and Mobile Video, Makes Video Advertising Reached Its Peak On The First Quarter Of 2014”

Australian News: Initiative Has Taken ISA from Mitchell & Partners

| By TWMG

It seems that Mitchell & Partners have lost the media account of Australia’s largest superannuation funds, as Initiative picking up the media duties for Industry Super Australia (ISA).
ISA account has been moved from Mitchell, yet it does not affect the various super funds under ISA who have different individual media agencies. Andrew Livingston, the chief operating … Continue reading “Australian News: Initiative Has Taken ISA from Mitchell & Partners”