Telstra Treats: A Localised, Geo-Targeted Mobile Reward App

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Telstra is launching a localised mobile reward app that offers local customers more discounts and deals based on their own personal preferences.
The app, called Telstra Treats, has been developed by Vivant and was soft launched in Sydney’s CBD this month. Soon, Telstra will bring the app to small businesses in the local area and offer … Continue reading “Telstra Treats: A Localised, Geo-Targeted Mobile Reward App”

5 Essential Elements Of A Great Brand (SlideShare Presentation)

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Great brands have similar characteristics among themselves that distinguish them from the ‘ordinary’ ones.
However, becoming a great brand is not an easy task. You will need a lot of effort and dedication. In today’s post, we present an interesting SlideShare presentation on ‘What Makes A Great Brand’. While many startups and business owners might argue … Continue reading “5 Essential Elements Of A Great Brand (SlideShare Presentation)”

Facebook Introduces Save: A ‘Read It Later’ Feature

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With the coming of Facebook Paper earlier this year, Mark Zuckerberg stated that Facebook is best described as a “personalised newspaper”. Fortunately, if you follow or Like the right Pages, the articles that appear in your news feed are the most engrossing read in the world, if not exactly the most timely one.
However, Zuckerberg knows that you … Continue reading “Facebook Introduces Save: A ‘Read It Later’ Feature”