Mediata, an audience management specialist, has claimed to be the first Australian company who employs geo-targeting campaigns beyond mobile after cooperating with location specialists Skyhook to drive “hyperlocal” targeting.
Skyhook’s Hyperlocal IP technology was employed by Mediata to put positioning capabilities for local targeting campaigns. The service said to have 100 metres reaching from the mobile device.
John Stones, the … Continue reading “Mediata Has Released The First “Hyperlocal” Targeting For Mobile in Australia”
Day: July 23, 2014
How To Be An Irreplaceable Individual
|You are not special. EVERYBODY is replaceable.
Every business person may have heard the phrase “everybody is replaceable” said at some point in their professional careers. It seems a simple and short – almost trivial – sentence, yet it can be quite “heavy”. It often discourages any loyal and dedicated employees who want to do their best … Continue reading “How To Be An Irreplaceable Individual”