Facebook Video Has Almost Overtaken YouTube Video’s Domination On News Feed

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Slowly but surely, YouTube is missing a key distribution platform as Facebook’s videos become more popular these days.
Facebook video is overtaking YouTube as the video platform leader on its News Feed. The analysis was based on 20,000 videos generated by multiple Facebook Pages from brands, media, celebrities and entertainment companies and 180,000 posts over the … Continue reading “Facebook Video Has Almost Overtaken YouTube Video’s Domination On News Feed”

The Key To Successful Real-Time Marketing For B2B

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Online marketing activities in the B2C and B2B sectors are different because of both the clients’ personas and the customer journey specifications.
These differences have a big impact on how businesses develop their marketing and advertising strategies in the new digital realities, especially since the rise of smartphones and latest mobile technologies.
The rapid development of the … Continue reading “The Key To Successful Real-Time Marketing For B2B”

How To Initiate A Successful Advertising On Pinterest (Infographic)

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Advertising on Pinterest is slightly different than other social media channels.
While it makes sense for big brands to establish a presence on the social network, the self-serve platform opened up Pinterest’s advertising to a broader group of customers, similar to how Google AdWords lets anyone bid on placements next to Google Search results. Of course, … Continue reading “How To Initiate A Successful Advertising On Pinterest (Infographic)”