Search Engine Optimisation Should Be About More Than Just Your Website

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Sometimes, marketers need to step back and focus on the big picture. You need to know how offline, social and email channels can integrate with SEO for major wins.

93% of all consumers all over the world use search before making a purchase — and on top of that, 86% of people are conducting non-branded queries. That’s … Continue reading “Search Engine Optimisation Should Be About More Than Just Your Website”

Your Email Might Be Showing Up In Google Searches

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Since the launch of Google’s new Gmail “Inbox” feature, users now able to access Gmail accounts via a Google search.
For some Internet savvy, this phenomena might not surprising, as Google is continuously experimenting and improving its services these days. Here are some keywords resulted in Gmail showing up in search results:

my inbox
gmail inbox
get inbox
show inbox
inbox from … Continue reading “Your Email Might Be Showing Up In Google Searches”

Google Fit Is The New Threat For Apple’s HealthKit

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It looks like Google has taken the recent Apple’s HealthKit issue more seriously.

Google’s big concern is proven with the release of Google Fit, a fitness tracking app for Android.
The app (which connects to your existing Google account) acts as a main dashboard for tracking your fitness records and health goals. Like HealthKit, Google Fit extracts … Continue reading “Google Fit Is The New Threat For Apple’s HealthKit”