The content curation process is a lot easier if you use the right tools.
Nowadays, 43% of small business marketers spend six or more hours a week on social media, searching for content and trying to get audience’s attention. However, one-third of CEOs, owners and business owners want to spend less time focusing on it. Simplification … Continue reading “Content Curation Tools Simplified (Infographic)”
Day: October 31, 2014
Online Video Advertising Is Going To Reach $780 Million By 2019
|Recent study revealed that Australian online video advertising market is going to grow from $198 million in 2014, to $780 million in 2019.
The report also found the proportion of online video ads traded in Australia was also on the up. However, the majority of this trading is for non-premium usage. Increasingly, ad agencies and brands … Continue reading “Online Video Advertising Is Going To Reach $780 Million By 2019”
The Worst Marketing Decision You’ll Need To Avoid
|“Make something people want.”
—Paul Graham
Creating a product nobody wants or needs is the worst marketing decision you ever make.
Still, for many years, this is one scenario where marketers always tolerate and accept as part of their job. They always tell themselves that they need to go to market with the product they have, not the … Continue reading “The Worst Marketing Decision You’ll Need To Avoid”