By TWMG
Despite some bad press, email marketing remains one of the best performing digital marking tools available. Here are six useful tips you can implement to increase the Click-Through-Rate (CTR) of your email marketing campaigns.
1. Keep the Subject Lines Relevant and Concise
The subject line is the first thing that will catch the attention of your target … Continue reading “Email Marketing: 6 Tips to increase your CTR”
By TWMG
Material is a simple word that conveys multiple meanings. It can be a noun, as “the generic word for the substance an object is composed of”, but it can also be an adjective, meaning “the most essential and relevant parts of the topic at hand”.
It’s the latter definition that is the most appropriate when considering … Continue reading “Material: The Latest Design Philosophy From Google”
By TWMG
Managing professional social media accounts that wield the inner voice of your brand is not an easy task. The challenge is getting bigger and harder with the emergence of various social media myths among marketers.
According to a recent study, almost 83% of marketers are baffled regarding social media marketing terms, such as tactics, engagement, measurement, … Continue reading “Demystifying Seven Infamous Social Media Myths (Infographic)”
