There seems to be a great difference between what content marketers want to achieve and what they actually measure. A survey of B2B and B2C marketers this spring has revealed that the most common goal (73%) of content marketers is brand awareness. Most of them (69%) use page views and unique visitors to measure the … Continue reading “Seven Underestimated Content Marketing Factors You Need To Know”
Do you often baffled with customer management problem?
Worry no more. This post is created for those unfamiliar with digital marketing and customer management. Most of the time, marketers and entrepreneurs stuck at various levels of problem. There’s just so much to learn. From beginner to seasoned pro, marketers are all looking to get better at their job. … Continue reading “Customer Value Optimisation (Infographic)”
Many marketers are still wondering how to target the right audience on social media.
Most of them are confused by the best way to create interesting content for their audiences and engage with them. If you find yourself stumped at the prospect of using social media marketing to promote your business, the following guide can help. Follow … Continue reading “Social Media Checklist 3.0 For Business (Infographic)”
After the initial success with its beta advertising program, Pinterest has announced that it will expand its chief monetisation apparatus named Promoted Pin to all advertisers, starting January 1st.
The visual based social media company has introduced the program in June, which offered advertisers the chance to run pins that are targeted to users based on … Continue reading “Pinterest Promoted Pin Feature Is Now Available For All Advertisers”
Paid content distribution service is a growing market with a a lot of option to choose from, all of which point toward the same goal: delivering your content to the right viewers.
In today’s article you will find in-depth guides for navigating each of the four major social media platforms: Twitter, Outbrain, Facebook, and LinkedIn. You will … Continue reading “Premium Social Media Content Distribution Guidebook”
Major brands in the world are defined by their colours. Think of McDonald’s unique “M” curves, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These big names and many other companies strategically use colours in their logo, website, and product to appeal to customers. Therefore, it’s important to think about … Continue reading “What Does Your Brand’s Colour Tell About Your Business? (Infographic)”
Latest research shows that customer’s loyalty is not the sole factor that drive more buying.
The fact is, 80% of customers are willing to switch brands and stores because of a promotion. Once they switched from your brand, most of them are not coming back. Customers (especially casual shoppers) are not as loyal as you might … Continue reading “Customer’s Loyalty Versus Sales (Infographic)”
Every year, digital marketers try to get more result with less effort. With mobile world maturing each day, online marketers have never needed to learn more and do more just to keep up.
While new advancements and opportunities arise constantly, the beginning of a new year always seems to be a good time for planning and … Continue reading “Seven Essential Points For A Better Web Conversion In 2015”
2015 is literally the year of mobile.
Statistics show that 90% of middle-aged Australians own a cell phone and 58% of them are smartphones. When people aren’t texting or checking email, they’re surfing the Internet or checking their social networks, even while they’re in the shower. If you already know how important it is to make sure … Continue reading “Social Media Business In Mobile World”
Statistics have shown that LinkedIn marketing is 277% more effective than Twitter or Facebook for lead generation. However, many companies and brands still get frustrated before reaching success.
Your LinkedIn profile is often your first online impression as it usually shows up at the top of Google results when someone Google’s your name. It is essentially … Continue reading “How To Create A Kick Ass LinkedIn Profile (Infographic)”