Local SEO Is Still Important For Business’ Longevity (Report)

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The funny thing is, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localised.
There are numerous studies and reports that indicate localised display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns – sometimes dramatically. Despite the available weight of evidence, some … Continue reading “Local SEO Is Still Important For Business’ Longevity (Report)”

How To Track ROI With Conversion Tracking In Google AdWords

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Most business owners would like to know which of their keywords best leads to clicks and conversions. However, many of them don’t know how to do it.
The answer lies on a simple conversion tracking tool. The following free tool in AdWords can show the advertisers what happen after customers click on your ad, whether they purchased … Continue reading “How To Track ROI With Conversion Tracking In Google AdWords”