It looks like Facebook has just updated its ad program’s AI.
Recently, the biggest social media has announced Product Ads, a set of tools that lets businesses more effectively target its 1.4 billion or so users with a new, automated process.
With Product Ads, brands who upload their product catalogs to Facebook can create ad campaigns manually. … Continue reading “Facebook Ads Just Got Even Smarter”
Day: February 18, 2015
Social Media Survey 2015 (Infographic)
|Latest survey of Aussie’s marketing professionals revealed their behaviors and attitudes towards social media marketing at general, presented in the following infographic.
While 91% of those surveyed believed that social media was important to their business, the survey highlighted a lack of adequate measurement and strategic planning with 55% admitting they haven’t set Key Performance Indicators … Continue reading “Social Media Survey 2015 (Infographic)”