By TWMG
Burberry’s social media platforms represent a brand that understands and is committed to preserve its brand’s roots. Across almost every big channels, Burberry stays consistent with its images and information. Although this helps solidify the brand, it can become quickly stale if done in many repetition. The majority of what Burberry shares revolves around its … Continue reading “Burberry: A Social Media Case Study”
By TWMG
Most marketers agree that gaining a single view of the customer is important in order to improve the return on marketing spend, provide the seamless experiences and meet modern customers’ expectation. However, only 6% of marketers that have attained that panoramic customer view.
In today’s connected world, cross-channel identity is the great way to get a … Continue reading “Only Six Percent of Marketers Have a Single View of the Customer While 90 Percent Say It’s a Top Priority”
