Archive | May, 2015

Hootsuite Has Updated Its Content Library, Making It Easier For Publishers To Manage Their Social Content

HootSuite

Hootsuite has enhanced its Content Library, which is a feature that helps organisations extend their social reach with centralised, pre-approved content.

The Hootsuite Content Library can be leveraged by Enterprise users to simplify social content sharing, amplification and management. For instance, team leads can use the Content Library to manage approved social content that can easily be shared. Moreover, the Content Library helps teams reduce approval cycles, which can speed up the social process across both departments and entire organisations.

“Large organisations with multiple teams active on social media face the challenge of brand compliance and content management. The Hootsuite Content Library makes it easy for companies to manage, create and share approved social content with employees. It’s a powerful feature that allows enterprises to better amplify their brand content”, says Rob Begg, vice president of enterprise social strategy, Hootsuite

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The Content Library also helps organisations in regulated industries make sure social content is compliant. In fact, organisations can create compliant messaging templates that adhere to company policies and industry regulations.

“Ensuring that we have standardised content is a challenging aspect of social media,” says Matt Gentile, global director of social media, Century 21 Real Estate. “Through Content Library, we will be able to provide access to professionally designed and approved assets from our agencies, directly to more than 100,000 of our affiliated brokers and agents around the globe.”

The enhanced Content Library is now available for free for all Hootsuite Enterprise customers.

Social Media Guideline – 2015 (Infographic)

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You already own a stable business, but not sure how to get it set up on the various social media platforms?

Knowing where to share your business for maximum engagement is the ultimate goal for social media marketing. The following infographic will break down six most popular social networking sites (Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest) to help you get posting and sharing today.

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13 Best Alternative Keyword Research Tools

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Are you not fond with the latest Google Keyword Planner’s performance? In today’s post, we will share some free keyword research tools that you might find useful.

Recently, Google AdWords Keyword Tool has gone through a big revamp. The tool, which is known as Google AdWords Keyword Planner, has some new features, makes it a little bit overwhelming for beginners. Most of new users agree that this renovation was not the best of all ideas. If you are belong of this group who hesitate with the performance of the new Google keyword tool, here are some good alternatives for you:

1. Moz Keyword Analysis

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Moz’s Keyword Analysis Tool allows you to enter up to 20 keywords to see their difficulty, average monthly search volume, and the top 10 websites ranking for them. This tool is a part of Moz’s premium membership that starts at $99 per month. You can also try a free 30 days trial to see its performance.

2. Raven Tools Research Central

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Research Centreal allows you to complete in-depth SEO keyword and domain research with data from SEOMoz, Majestic SEO and OpenCalais in one place. Research Central is a part of Raven Tool’s Premium Membership that – similar to Moz – starts at $99 per month with a free 30 days trial.

3. Advanced Web Ranking

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Advanced Web Ranking’s keyword research tool collects data from Google AdWords, Google Webmaster API, Google Trends, Google Suggest, 7Search, SEMRush, Wordtracker and Yahoo API Related Keyword Search together in one place. Basic keyword research functionality is available at $99 for a lifetime license, while full service is available with plans starting at $399 for a lifetime license.

4. Keyword Spy

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Keyword Spy is a keyword research tool that helps you research your competitors’ organic, paid search and affiliate keywords. The fee for the service starts at $89.95 per month.

5. Wordpot

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Wordpot is a free keyword research tool that will give you keyword ideas along with daily search volume. However, there is a disadvantage: Wordpot’s current index of keywords was last compiled in 2011, making it a little bit outdated.

6. Keyword Discovery

This is a tool that will give a lot of keyword ideas based on the search term you enter. You can use it for free up to 50 searches to get keyword ideas or sign up for the premium plans starting at $69.95 per month for additional keyword analysis features.

7. SEO Book Keyword Tool

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This tool offers suggested daily search volumes, price estimates from Google AdWords, links to other keyword tools (Google Trends, Suggest Synonyms, etc.), links to vertical databases, and is powered by Wordtracker’s keyword tool. The best of all, the tool itself is free of charge.

8. Wordtracker

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Wordtracker helps you find the keywords that your customers are searching when they are ready to buy. Pricing starts at $69 per month.

9. Bing Keyword Research

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With this tool, you can discover keywords people are searching for on Bing with up to six months of historical search data instead of averages. It is a part of Bing Webmaster Tools.

10. WordStream

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This free tool has over a trillion keywords in their database and helps you identify the most profitable long-tail keywords for your business.

11. SEMRush

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With SEMRush, you can figure out your competitor’s organic and paid keywords in search. You can search by your competitor’s domain or search for competitors using specific keywords. Pricing starts at $69.95 per month, or you can access it for one month for $79.95.

12. Keyword Eye

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Keyword Eye is a tool that lets you visualize your competitor’s organic and paid search terms. It also includes the ability to connect to Google Analytics to discover additional keyword opportunities as well as monitor incoming anchor link text. Pricing is £9.99 per month.

13. Long Tail Pro

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Long Tail Pro helps you research keywords to find profitable niches. It includes the ability to discover domains based on keyword search results. Pricing is $97 for a lifetime license with the option to add an additional $17 per month for extended features.

Bonus Idea

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You can also use the auto-suggestion feature offered by various search-based service websites, like Google Search, Bing, Yahoo, Gmail or Topsy. By typing one or two keywords on the search bar, the sites usually will suggest the phrase or sentence related to the typed keywords, making your keyword generation process less stressful.

Hashtag 101: Understanding How Hashtag Works On Major Social Media Channels

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A hashtag is the biggest feature social media bring over the past decade. It was born to address the need to organise and make sense of the overwhelming pieces of information in the vast social media world.

Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms. In today’s post, we will dissect how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

1. Twitter

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Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support letters, numbers and _ (underscore). There are no hashtag limits (length, number) as long as you keep your message within 140 characters, which is already limiting in itself.

  • While Twitter hashtags are reported to increase engagement, the most efficient way to use them is through hosting and participating in Twitter chats. Here’s a detailed tutorial on hosting a Twitter chat.
  • Event hashtags (conferences, festivals, etc.) also work very well on Twitter. You don’t need to actually be in an event to network with people through the official hashtag. Event organisers usually market the official hashtag very well, which means additional exposure for you if you use it.

Useful Twitter Hashtag Tools

  • Hashtagify tracks trending hashtags and shows “related” hashtags for any base terms you provide.
  • TwChat lets you discover, participate in, and easily host Twitter chats. It’s also a useful tool for monitoring and archiving any hashtag streams.

2. Instagram

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Like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, etc. They do support numbers and underscore (_). You can add up to 30 hashtags to a single photo. You can even tag your photo after publishing it. Simply list your hashtags in the comments.

Instagram hashtags increase your following dramatically, especially if you use hot and trending hashtags.

  • The best use of hashtags on Instagram is to participate in hashtag games like #tbt and #MondayBlues. Both can make your Instagram posting very consistent (e.g., you have a theme for every day of the week) and increase your following and interactions.) In my experience, people are very willing to click these specific hashtags to see the photos of other participants.
  • Location-based hashtags also work very well for Instagram. I use both abbreviated and full location names (#la and #losangeles, for instance).

Instagram search results are sorted by “most recent”. Otherwise, you can use Websta to track hot hashtags on Instagram.

3. Google+

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The only official rule for Google+ hashtag character support is “no spaces”. However, you may have trouble using any characters (which are not letters, numbers or underscore) because Google+ will attempt to drop them from the linked part of the hashtag. There’s no way to make a hashtag with numbers only (e.g., #2015). Google+ has perceived hashtags differently from the very start. Instead of letting users organise and monitor their conversations, Google+ hashtags allow for greater exploration of the platform, by Google and users. This explains why Google+ updates are auto-hashtagged, meaning that they are added automatically by Google when the topic is clearly discerned.

There are no known limits to the number of hashtags you can add to Google+ posts.

  • Google+ hashtags seem to work great for exposing your updates to a wider range of people.
  • Unlike Twitter and Instagram, “specific” hashtags (e.g., games, events, and locations) don’t seem to work well on Google+.

Google+ hashtag search results seem to be ranked by popularity. Moreover, search results are powered by “related” hashtags. Sometimes the result will even miss your initial search term.

4. Pinterest

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Pinterest hashtags have been quietly supported for some time. “Supported” means the word after the # is clickable (and only in the description). There are no official rules or limitations on the number of hashtags you can add to a Pinterest post, and Pinterest hashtags seem to support the same set of characters as most other social platforms do. Pinterest hashtag support remains limited. If you search Pinterest by a hashtag, search results will include all types of words and phrases from the hashtag. This makes using Pinterest hashtag almost pointless.

  • The only reasonable way to use Pinterest hashtags is to use them for branding, especially for cross-promotion (to further spread awareness of your event, Twitter chat, etc.).

5. Tumblr

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Tumblr hashtags work similarly to WordPress tags. They will be linked only in the “tags” field. You can’t create an in-text hashtag by simply adding # in front of a word. Unlike WordPress, Tumblr hashtags improve the discoverability of your updates across the whole platform.

You can have spaces, apostrophes, commas, dots, and many other symbols in your Tumblr hashtags. There are no limitations as to how many hashtags you can use on Tumblr, but only the first five hashtags you use are searchable. Your update will only make it to the search results if it’s an original one, not a re-blog, so don’t bother adding tags if you re-blog.

  • Any hashtag search will bring up users who recently used those hashtags for you to follow, which means that hashtags are huge for acquiring followers on Tumblr.

Tumblr filters hashtag search results by “most popular” by default. You can switch this to “most recent”. Furthermore, Tumblr has a “track your tags” feature which allows anyone to add hashtag search results to their “favorite search”. There are no stats available as to which hashtags are tracked by more people, though.

6. Flickr

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Flickr allows all sorts of symbols to be typed after the #, but seems to only link letters and numbers. While serving the same goal (e.g., organising photos), Flickr tags and hashtags do behave slightly differently.

  • Clicking on a Flickr tag brings you to search/?tags= page, where you can filter by license, search for groups, and more.
  • Clicking on a Flickr hashtag brings you to /explore/ page, which shows related [hash]tags and the photos with the same tags. These results are sorted by “most recent” by default, although you can switch to “most interesting.”

It’s still not quite clear whether hashtags improve visibility on Flickr, or how different they are from tags, which have existed on the platform for ages. The fact that Flickr hashtags were announced and are now proactively supported in the iOS app may indicate that the whole point of a hashtag on Flickr is to make it easier to organise your photos from the iPhone.

7. Facebook

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Facebook hashtags support the standard set of characters that most popular social platforms support. There are no limitations as to the number of hashtags you can add to a Facebook update. Facebook hashtag search is somewhat weird. Try searching for #california, for example. You’ll likely end up landing on a Facebook page instead of a hashtag search results page.

An easier way to generate hashtag search results is to simply add the hashtag after facebook.com/hashtag/ (e.g., facebook.com/hashtag/dogs). You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Facebook’s ranking algorithm is complicated. It seems to be a mix of lots of factors, including how closely you are related to the person posting the update, how often you interact with him/her, how popular the actual update is, etc.

Six Simple Tips To Create SEO-Friendly Copy For Small Businesses (Infographic)

SEO is a big word for small to medium businesses.

Most SMBs and startups think that SEO costs a lot of their marketing budget, making them hesitate to invest some cold cash for it. The fact is, search engine optimisation has gone through a lot of changes in the past few years. Instead of just publishing text with the right keywords, small business marketers have to carefully engineer their sites so that they show up in search results. Sound complicated? It’s actually easier than it sounds. Here is a quick infographic guide for SMB marketers that might want to drive more leads and encourage qualified traffic to visit their websites.

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Five Practical Tips To Improve Your Video SEO (Infographic)

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If you observe various viral media on the Internet, you will notice that most of them are video content.

However, your video content doesn’t automatically become viral by itself. You have to learn how to optimise them. You have to set a goal in your mind: to get your video seen by as many people as possible. Here are some tips:

  • Decide realistic and tangible goals for your videos.
  • Content is still the king. Have great content as much as possible.
  • Give your videos relevant and SEO friendly titles (50 – 70 characters).
  • Pair it with keywords that will make it more easily searchable.
  • If you’re posting your video on YouTube, you’ll have the opportunity to add a a description below it. Don’t waste this feature, as it is a great way to improve your SEO.
  • Now, search engines are using social data (Likes, comments, and share) to help determine how to rank your video. If you have a company Facebook, Twitter or Google+ page, use these channels to share your videos. If possible, encourage your followers to share them as well.

Here is a complete infographic containing five practical tips to improve your video SEO:

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Four Simple Steps To Implement Design Thinking Into Your Content Strategy

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Do you want to create a successful and stable content strategy? Then you need to consider about design thinking.

Despite its name, “design thinking” has little to do with slick fonts or pretty color palettes. The process was popularized by David Kelley, the co-founder of IDEO, an innovation consultancy known for producing a parade of groundbreaking inventions, such as the portable heart defibrillator.

Companies from Airbnb to Pfizer use design thinking to discover and address customer needs through five simple steps:

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The approach focuses on the end user—think fewer spreadsheets, more conversations with real live humans.

Do you want to apply design thinking approach for your next content campaign strategy? Here are four simple steps you can try right away.

1. Treat your content like a product

Many companies decide what users want without bothering to investigate their needs and behaviors. In fact, only 27 percent of businesses have a strategy governing their content creation. This “exclusive” approach to planning and creating content is a dangerous mistake. Audiences are sophisticated, and every publisher on the Internet is vying for their attention. By treating your articles, videos, and podcasts with as much importance as the widgets you sell, you can use design thinking to create meaningful content your audience will be excited to return to over and over again.

2. Empathise

Figuring out what your audience truly needs doesn’t begin and end with a few questions on a survey. You have to go into the field to observe and interact with real humans.

While it’s impossible to hang out with your users in their apartments and cubicles, you can observe how they’re behaving online:

  • Listen in on social media. What kind of articles are already popular with your audience? Use BuzzSumo, for example, to find out which stories about a certain keyword were shared the most on platforms like Twitter and LinkedIn. What questions are your prospective users asking each other about your industry? Q&A sites like Quora are your oracle.
  • Have lunch with Brad from sales. It’s common for strategists to overlook their company’s sales and customer service departments. That’s a shame because these are the people who interact with real users all day. Find out what questions customers ask them the most. Your content should provide answers.
  • Mine your old content for clues. If you’ve set up engagement metrics on your site, find out what articles or videos your users spend the most time reading and watching. Which ones receive the most comments? Which e-books are downloaded the most?

3. Get to the heart of your story

At the “define” stage of design thinking, your mission is to distill your scattered findings into a meaningful narrative about your customer via a “problem statement” or point of view. After observing and interacting with your audience, think about what you learned. What stood out? What was surprising? Did any patterns emerge? Formulate these needs into a problem statement beginning with the phrase, “How might we…”

4. Brainstorm, build, and test

Once you’ve identified an existing need to fill for your audience, it’s time to move on to step three: ideate. Many companies jump straight to this stage because, well, it’s fun. However, after putting in the effort to study your users, you’ll have a much deeper understanding of who you’re designing for—which gives your brainstorming session a clear direction.

Social Media Automation And Why You Need To Consider It More Seriously

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Most marketers feel 24 hours a day is not enough for them.

Their to do list keeps getting longer and longer and their stress levels are rising. Something needs to get pushed back. Social media is on the chopping block. Even though you know it has long term benefits, right now it feels like a pretty low priority. No one will notice if you don’t send out a Tweet today, right?

Wrong. Social media marketing is really one of the most fundamental aspects in content marketing and distribution. Pausing the social media efforts is not the answer.

What if there was a way to have an even bigger impact on social media than you are having right now, and do it in less time?

Social media automation might be the right answer for your problem.

There are three benefits social media automation can offer:

1. Maintain consistent content

Consistency is key to building a strong following on social media. Businesses often create accounts on social media platforms such as Facebook or Twitter, but have trouble achieving consistency. A survey conducted with 900 social media users identified consistency as one of the most important factors that determines whether people continue to follow a brand.

Businesses that are strapped for time or do not have sufficient manpower to assign a dedicated team for social media management tend to drop off the social media radar. As a result, they reap little or no benefits from marketing on social media.

2. Get control over your strategy

Automation tools give you more control over your social accounts and helps you post more content. Depending on the tool you choose to use, you can control the kind of content that is shared, the time at which it is posted, and also the frequency of posting. Moreover, you can monitor the level of engagement you’re receiving and modify your strategy to get more Likes, Shares or Retweets.

Since social media automation tools help you develop insight into the nature and extent of readership (or viewership) you’ll also be able to share content in a more targeted manner. More importantly, automation helps you deal with volume – it allows you to post more content on multiple accounts, more frequently, with more ease.

3. Give back your time

The biggest incentive of using social media automation is the amount of time it helps you free up. Rather than spending hours on end trying to find content that might just get shared and bring your website a few visitors, use tools to identify trending topics and discover relevant content. Using a centralised dashboard to schedule content in advance also saves you the trouble of having to log into each account individually and post the content manually.

However, keep in mind that saving time does not mean spending no time at all on your social media accounts. While you can automate some of the tasks associated with social media management, you’ll still have to keep a tab on all your accounts and respond to comments and mentions.

Remember that one of the objectives of using social media marketing is to make your brand more relatable. This can only be achieved by communicating with your audience.

Key points to remember

  • Social media automation is a good idea, particularly for businesses with multiple accounts
  • Automation helps you achieve consistency in your social media marketing efforts
  • It gives you greater control over the content you share, and how you share it
  • It helps you save time, which you can then use to grow your business
  • Post schedules must be flexible and ad-hoc posts are important, especially if they’re time-sensitive
  • Posting content at a time when your audience is online increases the likelihood of it being viewed and shared
  • Analytics help you understand what works and what doesn’t for your business

Facebook Users Statistics In 2015 (Infographic)

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If you work specifically in online marketing, it’s safe to assume that you have already utilised Facebook as a key channel. You might have wandered and wished you knew more about how people use it.

However, the question is how are you supposed to get that key insight? Well, worry no more, because The Website Marketing Group covers this concern in today’s infographic to help you figure out the mysterious world of Facebook users.

The infographic below provides the data on how frequently do users visit social media platforms. It shows that more than half of Facebook users visit the platform more than once per day, more often than other social media platforms. Moreover, it tracks the number of social networks Facebook users have used over time. Nowadays, Facebook users are using and average of 4.15 social networks, which adds up to a lot of time and energy being devoted to social media platforms.

The infographic also has an analysis of which social media accounts people are networking across. Turns out, 9 in 10 Twitter users are on Facebook, and the same is true of YouTube users. Pinterest comes in last place for social media cross-pollination, with just over 40 percent of Twitter and YouTube users using Pinterest.

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16 Top Marketing Hacks To Optimise Your Business

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Marketing world is filled with complex jargons and overwhelming tasks.

Still, there are some quick tips and life hacks you can try to simplify it. In today’s post, The Website Marketing Group compile 16 most useful marketing hacks categorised in three major clusters.

Personal Productivity & Management Hacks

These are very quick and deliberate practices that you can apply to your work life immediately regardless of the type of team you lead or work you do. Many are practiced by our own team.

1. Cut Meeting Time: Stop having weekly 1:1s with your staff. Instead have slightly longer monthly scheduled 1:1s plus bi-weekly office hours that can be booked ad hoc.Cut Meeting Time with Office Hours

2. Empower Your Talent: TELL people what they can really do with/without your permission. Back them up when something doesn’t go quite as expected and they’ll know that they really CAN make decisions with confidence, eliminating 50-60% of the back and forth.

3. Stop Micro-Managing: You’ve hired a competent marketing staff – trust them. Let them know what’s required, by when, how it will be measured – then get out of their way. (goes hand in hand with #2)

4. Demand Daily Impact: Hold everyone–and yourself–accountable to daily external impact. Ask yourself: have you moved the needle today? If not, think hard about whether you’ve earned your keep – make this a daily and weekly routine. Make lists and cross items off. It feels good.

Strategic Marketing Hacks

While it’s hard to imagine a ‘hack’ that’s strategic, these are really things that might get you to think differently about how you approach a problem. They aren’t difficult – but they can have a big impact by applying a smart lens to your strategic efforts.Quality over quantity

5. Think quality over quantity: Marketers often believe more is better—more impressions, more traffic, more fans. Challenge that thinking by looking at quality, not just quantity. Though sometimes economies of scale offer great value, often times, a smaller, more engaged audience or activation is more valuable than mass communication with the inactive or disengaged.

6. Ask “Why?”: Whenever somebody has a new idea for engagement – first, ask “Why?”. We still see too much emphasis on “how” and “when” and “where” to do the next shiny object, without solid thinking about whether it truly makes sense for your business, strategy and timing.

7. Measure Tests with LTV: Your A/B tests are awesome. You’ve been increasing conversion time and time again, but somehow overall revenue still isn’t taking off. Sometimes, initial results of an A/B test can fool you – driving short term wins that result in rapid client churn. Therefore, ensure that your test metrics follow customers through your major retention hurdles to determine which treatment is TRULY the winner.

8. Hire a Retention Marketer: When retention is everyone’s job, it’s often no one’s job. As soon as you make retention marketing part of someone’s charter, the way they service customer-facing parts of the organization changes and the collaboration with other parts of the marketing team to come up with clever new solutions changes entirely. So if you are giving ‘everyone’ retention metrics, back it up by giving ONE person retention marketing ownership.

9. Bring Personas to Life: Post your personas in the marketing office and have a stuffed animal represent them at tricky meetings. It’s easy to talk about buyer journeys and personas, but it’s much harder to LIVE with them. Every time your team ideates a campaign or makes a tradeoff or buys some media, they should be gut checking whether it’s true to who your personas are. That’s a much easier when you can’t avoid looking them in the face!

10. Get Cozy with Technology: Marketing and technology are inextricably linked. Marketing leaders no longer get a passing grade for delegating technology expertise to their IT team, agencies or underlings. You don’t have to become an expert in technology, but you should take the time to get to know something about the marketing technology that your team and your customers are using. Baby steps. If you don’t use the analytics tools, start with some dashboards. If you only use your smartphone for managing email, try your company’s mobile application.

Tactical Marketing Hacks

The ‘easiest’ of the hacks, these marketing short cuts are the kind that can help out in a pinch if you aren’t already engaged in a best practice or you need a quick source of inspiration or wins.

11. Retarget: If you aren’t using retargeting already, we need to talk. When you finish this post, your first order of business is to prune PPC and redirect some of that spend into retargeting. Period.

12. Low on Cash, Try Co-Marketing: Especially compelling for newer divisions or products inside a large brand, if you don’t have a large budget, but you need to build an audience fast, consider uniting with a complementary brand for co-marketed events, content or contests to effectively ‘swap’ lists by offering opt in to the other partners contacts.

13. Mine Referral Traffic: Referral traffic data can be a source of massive value through found audiences, found issues in mix, and more. Unusual insights can be found that could drive entirely new segments, one of our analysts was at a CPG company when a lotion brand found a lot of traffic from a men’s baldness site. Lo and behold, they identified a totally new segment of chafed headed bald men that became highly profitable. Get your analytics team to share outliers on a regular basis so you can ID opportunities and even mistakes in your mix.

14. ABT: Always be testing your advertising and campaigns with different creative, different messages and different offers. Even once you think you have a winner, keep testing because as a sage analytics analyst once said “first choice is rarely best choice”.

15. Crowdsource Content: Turn the mic around to speak with customers, industry illuminati and more. Interviews and Q&As are often more interesting than your point of view, and they take much of the burden of content creation off of you.

16. Use RobotsUse Robots: Ok, not quite robots. But content marketers should liberally use transcription services to turn audio content into the raw bones of blog posts or long form content. That might be a webinar or a Q&A as indicated before. Transcription has gotten so inexpensive due to voice recognition that it can really help drive down your cost of content production.