With so many campaigns targeting every conceivable consumer demographic, it’s become more difficult for businesses and marketers to ensure their message is accepted.
This is the best reason why it’s important to give your initiatives more substance and tap into consumer’s psychology. Fortunately, there are many factors that influence the buying decision process. There are many … Continue reading “The Importance Of Consumer’s Psychology For Your Company’s Marketing Strategy”
Month: May 2015
Now You Can Use Emoji Based Hashtag On Instagram
|On our previous post, we learned that Google and Expedia have incorporated emoji into their services. Recently, one of the most visual social media platform has included emoji as one of its hashtag option.
Instagram is the first big social network to give emojis the hashtag treatment, and only time will tell you how impactful this … Continue reading “Now You Can Use Emoji Based Hashtag On Instagram”
Three Biggest Advantage Of Cloud Computing
|More businesses are moving to the cloud mostly because of the cost savings, agility and flexibility.
These aren’t the sole reasons, however, why many companies are moving to the cloud. Many business owners who have embraced the cloud technology can finally adopt products and services they couldn’t have otherwise.
If you are not really sure about moving … Continue reading “Three Biggest Advantage Of Cloud Computing”
Avoiding Google Penalty Like A Pro (Infographic)
|SEO has become one of primary concerns of modern marketing. Losing search traffic and ranking is equal to bad business.
Digital marketers and online businesses who rely too much on their website, then having a bad SEO strategy doesn’t sound very nice. Many online businesses, from small to large, rely on search engines, especially on Google. Thus, … Continue reading “Avoiding Google Penalty Like A Pro (Infographic)”
Expedia Has Employed Emoji On Its Search Results
|In the previous post, Google began displaying Emoji in the desktop search results.
It doesn’t take a long time when search marketers would begin to leverage this change by adding Emoji to their title tags, hoping the additional imagery in the search results would lead to more visibility and a higher click through rate.
One of the … Continue reading “Expedia Has Employed Emoji On Its Search Results”
Influencer Marketing: The New King Of Content (Infographic)
|In the last few decades, people around the world have witnessed the golden age of traditional advertising. Yet, we have to agree that this era is finally over.
Part of the reason why traditional advertising was fading away lies in the amount of information people are able to get, thanks to the powerful Internet. Shoppers are … Continue reading “Influencer Marketing: The New King Of Content (Infographic)”
Google Now Enables Emoji Characters On Its Desktop Search Result
|Google is now showing emoji characters in full color in their desktop search results, giving the web pages more cheerful visibility in the SERP.
Here is a screen shot of how the result looks like on Google desktop.
This has been working on mobile searches since 2012. However, it has never shown up on desktop searches until … Continue reading “Google Now Enables Emoji Characters On Its Desktop Search Result”