There are many business owners that hesitate to put their maximum efforts on the content promotion via Facebook or Twitter.
The fact is, Facebook and Twitter are great ways to spread the word about new and existing content, and the only relevant social media platform available.
However, with the arrival of Google+ on the social media war, business owners have more options to broadcast themselves, give more opportunity for them to promote their brand and products. Here are five benefits that we have found from using Google+ on business.
Setting up a Google+ page automatically gives you a little more search engine juice. This is simply Google+ is Google’s product, so the platform is designed to be more easily found by the Google search engines. Through the simple stages of page set up, you can choose to incorporate title tags, meta tags, and keywords through Google+’s step by step process. No extensive knowledge of coding needed.
2. Ownership Claims
One of the best features of Google+ is the ability to claim ownership of your own content as well as other blogs and sites. Whether your contents gain fame or simply something people find important, you can claim ownership of it. By claiming ownership of a specific post, your name will be seen, along with your blog post’s title, every time the piece shows up in the Google results pages. You can claim authorship by using the rel author tag, which helps Google link an author with their piece of work and, in turn, allows users to discover quality content.
The more often your name gets seen, the more likely you will be seen as an authority, and authorities are the ones who are more likely to have trusted content that readers share.
3. Create Circles
With Google+ Circles, users are able to place their followers within certain groups. While this may seem unnecessary, being able to place key influencers into a special Circle can be highly beneficial. There’s a little check mark box before you share a G+ post that says “Also send email to this circle?” While you certainly don’t want to check that box every post and spam your key influencers circle, using it sparingly can mean more key influencers will see your blog post. They will get an alert in their inboxes that you shared a post with them.
Creating specific Circles will make sure that all of your followers aren’t feeling spammed by constant information that may not interest them. You can tailor what they see in your news feed.
Don’t be afraid to join as many communities as you deem relevant to your business. You can also share your individual blog post with different communities just as you can share it with different Circles.
Reading your content is great but seeing the person behind the content is even better. Don’t be afraid to also utilize Google+ Hangouts in addition to the other features the platform offers. Companies can host Q & A’s through Google Hangouts, attend real time video chats with its followers, and post tutorials that can help further establish themselves in their specific field. Since Google+ Hangouts on air stream live on YouTube and automatically record to your YouTube channel, you will have multimedia content ready to go when you click ‘End Broadcast.’ Another tip is to use free YouTube editor to add enhancements to your video. All you need to host or join a Hangout is an internet connection and a webcam.
While people are raving about Facebook and Twitter dominate the text based social landscape and the importance to have a solid presence there, try to consider the benefits of Google+. It might be the best option for your business.