Five Pillars of Solid Inbound Marketing Strategy

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Are you a huge fan of cold calls? What about the marketing emails that you never signed up for invading your inbox? How about TV commercials in the middle of your favorite show?
The fact is, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed. Shockingly enough, these disruptive outbound techniques convert … Continue reading “Five Pillars of Solid Inbound Marketing Strategy”

Google Finally Incorporates Tweets To Desktop Search Results

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Google announced back in May that it was adding Tweets to Google search results on mobile devices. The update must have been a success, because Google is now bringing this functionality to desktop search results too.
With the updated search functionality, consumers will be able to get real-time information in search results via from tweets. Moreover, it … Continue reading “Google Finally Incorporates Tweets To Desktop Search Results”

Storytelling and Selling: How To Efficiently Enthrall Your Audience With Tales (Infographic)

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The art of storytelling has been used for centuries for advertising purpose.
Recent study from Microsoft shows that the average human attention span is now shorter than a goldfish’s. The same study also found that the average human attention span has fallen from 12 seconds in 2000 (or around the time mobile phones hit the scene) … Continue reading “Storytelling and Selling: How To Efficiently Enthrall Your Audience With Tales (Infographic)”