Day: August 28, 2015

YouTube Tips: Choosing Between Free and Paid Promotional Ads

| By TWMG

Just like when you use Google search for advertising, you have both free and paid advertising options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid alternative is using AdWords for video.
Now, It is possible for marketers to combine free and paid YouTube promo methods in a campaign. The … Continue reading “YouTube Tips: Choosing Between Free and Paid Promotional Ads”

Four Tips for Online Marketers Implementing User Generated Content

| By TWMG

User-generated content (UGC) is not a brand new concept in the marketing industry. However, most digital marketers rarely treated UGC as an exciting way for engaging with consumers, building brand awareness, and gathering customers’ loyalty. With the recent acquisitions of multi-million dollar content companies like Instagram and Tumblr, major names in online business are further … Continue reading “Four Tips for Online Marketers Implementing User Generated Content”

Longform or Shortform Content? The Answer Might Surprise You

| By TWMG

Few months back, there was a debate that has been blowing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion concerning the topic.
For clarity, longform means articles, white papers and e-books of 2,000 words or more, … Continue reading “Longform or Shortform Content? The Answer Might Surprise You”