Day: September 16, 2015

Want To Boost Email Open Rates? Start Personalising Your Prospects Now!

| By TWMG

If you want to boost your email marketing open rates more, you need to really pay attention to recepient’s personalisation.
According to a recent study of more than 100 billion emails sent in 2014 and 2015, sending more personalised email campaigns can result in open rates being lifted by nearly 150 percent.
What’s more, the study implies … Continue reading “Want To Boost Email Open Rates? Start Personalising Your Prospects Now!”

Mark Zuckerberg Affirms That Facebook Will Have A “Dislike” Button

| By TWMG

Facebook CEO Mark Zuckerberg has confirmed that Facebook is working on a dislike button to help people better express themselves on its platform.
Speaking at the company’s latest Town Hall Q and A session at Facebook HQ in California earlier today, Zuck said that they were looking to bring in a dislike option not so much … Continue reading “Mark Zuckerberg Affirms That Facebook Will Have A “Dislike” Button”

How Many Online News Publishers Use Twitter Correctly? (Infographic)

| By TWMG

Do you want to know the secret recipe behind successful Twitter management those news publishers have applied for years? 76 percent of the most popular online news publishers use the @site or @author option within their default tweet.
For almost every big online news publishers, Twitter has become an integral part of their daily outreach strategy. … Continue reading “How Many Online News Publishers Use Twitter Correctly? (Infographic)”