360-Degree Digital Marketing Strategy: A Beginner’s Guide (Infographic)

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360-degree digital marketing strategy is one of the most popular marketing philosophies around right now. However, what does it really mean and how can you do it?
In short, a 360-degree approach is all about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touch points.
Here … Continue reading “360-Degree Digital Marketing Strategy: A Beginner’s Guide (Infographic)”

How and Where are Brands Placing Their Content Budgets? (Infographic)

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One of American best-selling author, Mitch Albom, once famously said that nothing haunts us like things we don’t dare to say.
However, what about the other areas we don’t fully invest in? In today’s post, we would like to say that the decision (or lack of it) to allocate budget for certain products or services can … Continue reading “How and Where are Brands Placing Their Content Budgets? (Infographic)”