YouTube will soon make its video shoppable. It also announced a new ad unit this week called Shopping ads.
YouTube has clearly been preparing for this moment, introducing Cards for related content (including merchandise) and launching TrueView for shopping, which allows advertisers to turn their Google merchant data into product cards. These features are useful for making … Continue reading “YouTube Will Make Its Premium Videos Shoppable”
Month: October 2015
Understanding The Popular Times in Google SERP
|There’s no shortage of social updates to post, copy to write and ads to run for most Web professionals. This is might be the reason why they may have missed Google’s “popular times” feature launched this past summer – an update designed to save those very people (and others, of course) precious time.
Google searchers can … Continue reading “Understanding The Popular Times in Google SERP”
Facebook Notification System is Getting More Personal
|Facebook is getting personal with the notifications as it delivers in its mobile app.
The positive feedback shows that people want to see important information in their notifications tab, so they can access all this information in one place. As a result, Facebook is enabling users to customise timely information to display in the notifications tab, … Continue reading “Facebook Notification System is Getting More Personal”
Is Mobile-Specified Content The Next Trend in Marketing?
|Have you ever heard of the term “mobile gap”? Mobile usage is vastly increasing, yet publisher ad revenue isn’t keeping its pace.
At the same time, another gap has opened. This one is between the time that consumers spend on mobile and marketers’ commitment to mobile content. As of last year, mobile is the most-used digital platform. … Continue reading “Is Mobile-Specified Content The Next Trend in Marketing?”
The Mixology of Content Marketing (Infographic)
|Almost 69 percent of digital marketers creating more content now than they did one year ago. It’s clear that business want to create more engaging, higher quality content for the sake of their company’s reputation.
In today’s digital age where reliable and factual digital content is valuable, delivering pitch perfect content to a receptive audience means … Continue reading “The Mixology of Content Marketing (Infographic)”
Starbuck Is Introducing Its Halloween-Themed Drinks For Their Customers
|Halloween is coming and Starbucks is stealing the momentum by releasing a ‘scary’ drinks.
Marketers all around the world should learn from Starbucks when it comes to seize the opportunity. Ordering a fall beverage at Starbucks in the last week of October is typically limited to something hot, but for the last four days of the … Continue reading “Starbuck Is Introducing Its Halloween-Themed Drinks For Their Customers”
The Science Behind Most Wonderful (and Popular) Infographic
|Curious on how to make a good infographic for your daily blog post? This infographic is for you.
In partnership with Buzzsumo, Siege analyzed the 1,000 most-shared infographics of the past year to find out what they had in common—and what advertisers can use to make their multimedia assets more shareable. Let’s just say this: Before you … Continue reading “The Science Behind Most Wonderful (and Popular) Infographic”
Twitter Launched World Series-Related TV Commercial, Trying To Grab Younger Audiences’ Attention
|During its Q3 earnings call, Twitter’s CEO Jack Dorsey says that the company would be running a new TV commercial during the World Series.
This new commercial was done by the same group that did the Apple’s 1984 campaign. While it’s not the first commercial by Twitter, it does look like the beginnings of an actual … Continue reading “Twitter Launched World Series-Related TV Commercial, Trying To Grab Younger Audiences’ Attention”
OnHub: The Lovely Wi-Fi Router From Google and ASUS
|Google is teamed up with ASUS to start building the OnHub router that they’ve announced in August.
Google said that it wanted to “give you Wi-Fi that’s fast, secure, and easy to use.” Today, Google and ASUS announced that they’re working together on a version of OnHub which will run you $219.99, $20 more than Google’s original … Continue reading “OnHub: The Lovely Wi-Fi Router From Google and ASUS”