Archive | November, 2015

Telstra Opens A New Discovery Store In Melbourne

telstra-clear-sign

Australian telecommunication corporate, Telstra, is opening a new discovery store in Melbourne near Christmas.

Andrew Coull, Telstra country wide executive director, said it was important to keep the company relevant and available for customers whenever, wherever and however they need them.

“We’re really excited to be launching Melbourne Discovery in a city that loves tech, bringing together our world-class technology and innovative service experience for Melbourne customers,” Coull said. “More than ever, it’s a store that makes a personal connection between people and technology. Our team of highly trained experts is dedicated to providing the best in personalised service for our customers. This is supported by the very latest innovations in digital technology that allow customers to seamlessly switch between physical and digital experiences as they explore, discover, try and buy.”

This is the second discovery store launched by Telstra, while the first one being in Sydney last year. The future of retail is a much debated topic in advertising world, with questions arising whether the bricks and mortar stores are dead and that companies need to follow where the millennials are going. Key features to Telstra’s Melbourne Discovery store include a new tech accessories store and the reflection of the Melbourne community, with a pop-up coffee spot with an in-store barista.

The pop up space will be managed by The Wise Foundation, a local charity that works to strengthen communities through the development of innovative social businesses. It will talk to customers about the role of social innovation in the community and showcase some of the initiatives they have in place with partners.

Coull said since opening in October 2014, Sydney Discovery was delivering significant increases in sales volumes, the number of customers visiting the store and how customers rated their experience.

“Just in the past week, our Sydney customers had more than 6,000 digital interactions with us in the store – in addition to thousands of face-to-face conversations with our expert team,” he said. “In addition, we’ve also seen significant interest from the retail industry in the technology and innovations we’ve developed. We expect to see these results and more translate to our Melbourne Discovery store.”

Did Instagram Just Facilitate A Multiple Accounts On Android?

instagram-larger-embedding-photo

It seems like Instagram may finally be adding support for multiple accounts.

The photo sharing app is testing support for multiple accounts for Android users. The feature appears to be limited to some Android users who are part of Instagram’s beta testing program at least for now. First spotted by Twitter users @fro_rogue (who reports the test has been live for some time), the feature allows users to add multiple accounts from the app’s main settings menu. Once added, you can browse and post from different feeds within the app.

It’s not clear if Instagram plans to expand the feature beyond its current tests or make it available to iPhone users. Both Facebook and Instagram are both known to preview new features to Android users first, before deciding whether or not to make them available more broadly. However it seems like the feature appears for some, but not all, users who have opted in to Instagram’s official beta testing program.

Lack of official support for the feature, which is critical for those who oversee multiple accounts, has caused many users to turn to third-party clients in order to post and view feeds from separate accounts simultaneously. Though Instagram has tolerated third-party developers on its platform until now, the company recently announced a change in its developer policy that would restrict nearly all third-party feed-viewing apps. Most of these apps will lose access to Instagram’s API by June 2016, the company said, so it’s likely we’ll hear more about multiple account support in the months ahead.

What Should You Expect From A Good Marketing Agency?

marketing-hacks

So you’ve hired a marketing agency or are at least considering it. What would you do now?

That said, it’s important that you discuss what you are looking for from an agency and compare that to how they operate and add value. This isn’t just a one-time conversation either. Relationships with external vendors need to be managed on an ongoing basis, so make sure you’re communicating what you need from each other to do the best work you possibly can. In today’s post, you will see what benefits a marketing agency should offer to you. Let’s start with the first and most important thing:

A Good Marketing Agency Gets Stuff Done

If you are hiring an agency, there’s a good chance you have some great ideas but don’t have the internal resources to actualise them. A marketing agency should be chosen based on the skill-set they provide. Common competencies that you would expect to see in a good marketing agency include:

  • Project management
  • Campaign management
  • Copywriting
  • Creative design
  • Development/Programming

Beyond what they’re capable of doing, you also need to look into what the agency knows. A good marketing agency will have specialised experts in running campaigns, whether that’s on various digital platforms like Google AdWords, email, or social media, or offline media like print publications and out-of-home.

A Great Marketing Agency Integrates Into Your Processes

It’s one thing to tell an agency what you need, but a great marketing agency will get in the weeds with you and see what you need. If an agency can understand how you work (the good and the bad), they can adjust their approach and deliverables to better fill those gaps we talked about earlier. A great agency will make your job easier, and take things off your plate. There’s also a technical aspect to a great integration: a marketing agency should have access to data to inform their best work. They also should be closing the feedback loop and bringing data back into the organisation to advise future decisions, even outside of marketing. A great agency will crave being more than just an external vendor. Don’t forget that you’re giving them your business, and so your success is intrinsically tied to theirs. If that doesn’t get them excited to create a closer working relationship, that should be a sign.

An Excellent Marketing Agency Provides Strategic Direction for Your Business

The best agency relationship any company can hope for is one that makes your business more successful and enables your employees to do their best work. At this point, your agency feels less like an external vendor and more like they are an extension of your team. And like any team, the advice and feedback flows both ways. An excellent marketing agency will point out areas in your business that could be optimised. They will extend their thinking beyond the tasks at hand and look to what is coming in the future so that, together, you can prepare your business for success. This requires not only the right skills, but also the insight that comes from close integration. A client-agency relationship can’t reach this level without the first two areas and a great amount of respect and trust in each other. So in your quest to find an excellent marketing agency, make sure you’re asking the questions to see if they can provide these services, and also be open to the possibilities they can help you realise.

Why Do Millennials Love Video Content (Infographic)

video-marketing

If you’re not incorporating video into your content marketing strategy because you think it’s too expensive, you’re definitely missing a valuable chance to make an impression on millennial consumers.

Today’s infographic shows that millennials are willing to spend more than $200 billion annually starting in 2017 and video marketing plays a starring role when it comes to influencing what they buy. YouTube reaches more millennials than “any single US cable network”. Google’s chief business officer also stated that the average mobile YouTube session lasts over 40 minutes. During that time, young people are watching everything from cat videos to movie trailers to even branded content. 76 percent of millennials follow brands on YouTube, and a whopping 84 percent do so on Facebook. You might wondered why this is so important. The answer is simply because 80 percent of millennials use video to help them decide which products to purchase.

Take a look at the infographic below for more useful data on the power of targeting millennials with video.

millenials-love-video-infographic

Click to Enlarge

Infographic credit: Animoto

OZO: The New Virtual Reality Camera From Nokia

Most people thought Nokia has died. Well, it isn’t.

This new product, the OZO, might be what pulls the company back into the light, with a world-leading Virtual Reality Camera. OZO is a professional Virtual Reality Camera made for professional presenters and production companies. It comes with a price tag of $50,000. It’s definitely not cheap, but if you want to stay ahead of the game, the price asked is a good investment. The OZO processes the 360 VR film in-camera, so there is NO post production stitching, and it also delivers top of the range spatial 3D sound. Take a look at the following video for more details.

The Season of Instagram (Infographic)

13-instagram-for-business

Instagram has become a very popular recently among youngsters.

With 400 million active members, Instagram is the place on mobile where digital marketers go to tell inspiring visual stories that drive business results, especially during the holidays. The following infographic explains some of the biggest products and visual trends of the season and what it means for your. Check it out for more juicy information.

the-season-of-instagram-infographic

Click to Enlarge

Infographic credit: Curalate

Domino’s “Easy Order” Button Will Let You Order Pizza In A Push

dominos-easy-order-button

Do you still remember Netflix and its “The Chill Button” campaign? Domino’s is presenting a similar theme to its latest campaign.

Recently, Domino’s has been designed a lot of new campaigns for customers to order pizza. From customising pies on an iPad to octocopter delivery service, it looks like Domino’s is struggling hard to bring the most creative campaign to attract new customers. However, its latest delivery innovation is all about speed.

The latest Domino’s “Easy Order” button is a one-click step to getting your favourite pizza as fast as possible. Considering the Amazon Dash button has already brought the “press to order” idea to all sorts of products, people are wondering why it took so long for pizza to get with the program. The button comes in a miniature Domino’s pizza box, and it uses Bluetooth to pair with an app. Just save your address and payment details on the Domino’s website or app, and pizza will find its way to you with a push of the button.

The button will only be in the UK at start, and the target availability date is December. The second batch will be released in February 2016. Currently, he button is only available on UK. If there are plans to roll it out to other markets, those won’t be disclosed until they’re ready to go. Aside of the physical button, customers can also use the digital Easy Order button. It works the same way as the physical button, and you can find it in the Domino’s app for fast tap-to-order functionality.

Does Twitter Seriously Decide To Remove Its Share Counts?

twitter-removes-share-count

It seems like the latest Twitter’s update is not so favourable for some publishers.

Twitter is getting rid of the share counts in its sharing buttons and affecting publishers, including The Huffington Post and Entertainment Weekly that used to show that count on its article pages.

Twitter revealed the change in a blog post Oct. 6 and since then, the numbers have been disappearing from its social share buttons that often sit atop a story alongside ones from Facebook, Google+, LinkedIn and other sharing platforms. The move affects total share counts, even if they’re not broken down by share button, leading to grousing from publishers, who say the data was important not only as an internal guidepost of what content is performing well but as a way to promote content with readers by showcasing its popularity.

twitter-removes-share-counts

Twitter based the move to technical reasons, saying it decided to discontinue the feature to speed up improvements in its technology and that the API that publishers were using to pull in the article shares count was an unofficial hack, anyway. Although conveniently, Twitter provides the data for a fee from its data service Gnip.

Beats Is One Of The First Brand Which Run Snapchat’s Sponsored Lens Campaign

Snapchat

Snapchat has announced Apple-owned Beats headphone as the first consumer product brand to run a Sponsored Lens campaign.

On Black Friday, Snapchat users will be able to use the lens to dress up their selfies. The lens resembles Snapchat’s first popular one. The Beats lens puts special effects over people’s photos, superimposing cartoonish headphones over their ears, floating bubbles out of their head and streaming light out of their mouth. And it’s musical, set to a Drake song, “Big Rings.”

“Through the Lens, Beats is giving Snapchatters the opportunity to engage and communicate with their brand in a personal and dynamic way,” Snapchat said in a statement.

The campaign marks Snapchat’s attempt to monetize the animated filters, which launched in October. It sold the first Sponsored Lens for the Charlie Brown movie “Peanuts,” then launched a lens store.

snapchat-beats-special-lens

Special lenses are sold in the in-app store, and the branded lenses, like this Beats one, are free to consumers. Snapchat revealed today that 10 percent of its users, or 10 million people, send lenses every day. The app claims to have 100 million daily users.

The company has been exploring new formats for digital advertising since it first sold sponsored snaps last year. It was early to push advertisers to experiment with vertical video on mobile devices, and now it’s challenging them to up their brands with animated filters.

Protecting Your Brand In Online World

online-advertising

Why are you in business? What sets your business apart? What’s your unique idea?

Most of the time, major businesses are not making products by hand and selling them face-to-face to customers. Most new businesses are distinguished by their intellectual property, which means their ideas and how they put those ideas into practice. Most businesses are promoting and selling products or services online, which gives you both opportunities and intellectual property risks.

Intellectual property (IP) is vulnerable issue in the online world. It is out there and easy for another business to take. Before the Internet, a competitor may have to physically come to your store to see your intellectual property. This considerably limited access. Now they just have to log on to your site from anywhere in the world.

In the past, many an Australian business’s customers may have been in Australia, so Australian law clearly applied. In a world where even the smallest business can now have international clients, you cannot rely solely on Australian (or any other country’s) law protection.

So how can you protect your intellectual property online? Here are two fundamental tips you can try.

1. Incorporate Your Company and Register Your Business Name

You may operate your business as a sole trader, company or possibly a trust or partnership. The entity needs to have the right company name and own the business name that you will trade under. What rights does this give you? It gives you the right to use that business name. Does it mean you can stop others using a similar version? No, you have limited rights, and can have stronger rights if you register your business name as a trademark.

2. Secure Your Domain Name

A domain name is your business’s online address. Each website has its own domain name which distinguishes it from other sites. What rights does this give you? When you register a domain name you get a license, so you have the exclusive right to use the domain name for a specific period. For ‘.au’ domains the period is two years. How else can you protect your brand online? Choose a brand that is clearly distinguishable from your competitors. This can be easier to protect and defend.

Have website terms that set out the rules for using your site. Your website terms apply to every visitor, regardless of its location. Your website terms should include your intellectual property rights and set out permissible and prohibited use of your site and content. Consider registering variations of your main domain name. There is no restriction on the number of domain names that a registrant can license, as long as you follow relevant policy.

Finally and very importantly, register your trademarks with IP Australia, including your business name. This gives you the exclusive right to use this trademark as a brand name for the products or services specific in your registration. This is Australia wide protection. The outcome of following these processes are your online strength, protection and success.