Bing Ads “Universal Event Tracking” Feature Has Been Updated

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Bing Ads released an update for its UET (Universal Event Tracking), the new conversion and goal tracking analytic for advertisers and developers.
Advertisers that have not yet implemented the UET feature will have an easier time doing so, as the tag and goal creation process have been separated. The update is definitely a good news for … Continue reading “Bing Ads “Universal Event Tracking” Feature Has Been Updated”

What Does Make Creative Content Fail Miserably?

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The most difficult conversations often come down to making room in their budgets for paid distribution.
One of the biggest mistakes today’s marketers make is focusing entirely on content creation without giving proper thought (or an appropriate budget) to distributing that content. In a way, you can’t really fault them. The initial promise of social media … Continue reading “What Does Make Creative Content Fail Miserably?”

Four Reasons Why You Need To Consider Social Media Advertising

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Social media advertising is one of the most popular and effective way to promote your business in today’s digital age.
When newspaper, magazine and TV are not enough, social media might be the right solution for your marketing needs. Still not convinced? In today’s post, we will exemplify four reasons why you need to shift your … Continue reading “Four Reasons Why You Need To Consider Social Media Advertising”

The Role Of Mobile And Social Identity Toward The Rising Popularity Of Digital Advertising (Infographic)

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Social media has become one of the most dependable and popular tools when it comes to marketing. Currently, it’s one of the most popular methods for bringing attention to brands in order to engage and retain customers.
The story came a long way since 2005 when Facebook offered the very first advertising option. Since then, the … Continue reading “The Role Of Mobile And Social Identity Toward The Rising Popularity Of Digital Advertising (Infographic)”