Month: November 2015

The 4 Best Classic Halloween Online Campaigns Of All Time

| By TWMG

Last month, many brands launch Halloween-themed campaigns. While we’ve seen some great Halloween ads over the years, what about campaigns that go beyond the typical TV spot?
Let’s explore five of the best Halloween content marketing efforts in the past and learn some takeaways that you can apply to future campaigns.
1. Ford: “Spooky Car Wash Prank” … Continue reading “The 4 Best Classic Halloween Online Campaigns Of All Time”

How Timing Strategy Can Increase Your Email Open Rates

| By TWMG

All holidays always lend themselves to one thing: an increase openings in promotional emails.
Though some marketers may assume consumers disregard a large volume of holiday emails, consumers’ behavior suggests otherwise. In fact, a survey conducted internally found that open rates for holiday-themed email actually increased in 2014 and consistently exceeded those of non-themed campaigns.
One of … Continue reading “How Timing Strategy Can Increase Your Email Open Rates”

How Effective Paid Online Advertising is in 2015? (Infographic)

| By TWMG

Here is a rather shocking news for any premium online advertisers out there: 79 percent of users almost never click online ads and 38 percent of users don’t pay attention to internet advertisement.
Personalised and behavior-based ads are not perceived favorably, 71 percent find them intrusive or annoying. However, 55 percent say a relevant message is … Continue reading “How Effective Paid Online Advertising is in 2015? (Infographic)”

8 Photo Editing Tips and Tricks: How To Make Your Travel and Outdoor Photographs Awesome (Infographic)

| By TWMG

It has become a common knowledge among photographers that outdoor photography is inherently more difficult than the indoor (studio) one.
While you are doing the indoor photography, you can control almost every element in order to make your photographs as beautiful as possible. However, that is not the case if you are doing outdoor photography. That’s … Continue reading “8 Photo Editing Tips and Tricks: How To Make Your Travel and Outdoor Photographs Awesome (Infographic)”

How Much Does A Really Good SEO Cost?

| By TWMG

Search engine optimisation is a widely adopted online marketing strategy that is used to increase brand awareness, build targeted traffic, and promote your organisation’s performance in the search results of Google, Yahoo, Bing, and other search engines, all of which are sought after by many businesses interested in scaling their product or service offerings.
While the … Continue reading “How Much Does A Really Good SEO Cost?”