Five Important Metrics To Measure Your Social Media ROI

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Social media offers numerous advantages for marketers. Its best feature doesn’t lie on the reach but the huge numbers of ways that you can measure the success of your campaign.
Measuring ROI in social media is important. However, you do not want to just measure whatever figures present themselves. Too much data or the wrong data can drive anyone into confusion … Continue reading “Five Important Metrics To Measure Your Social Media ROI”

5 Digital Marketing Tips and Tricks for 2016 Marketing Plan

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An effective digital marketing campaign will bring you more visibility online, more leads for your business, and more profits.
In today’s post, we will share five effective ways of improving your digital marketing strategy.
1. Improve Your Customer Acquisition Process
Many businesses focus a lot on getting more traffic to their website but forget to create a plan for … Continue reading “5 Digital Marketing Tips and Tricks for 2016 Marketing Plan”

What Makes An Infographic Popular?

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Infographics have achieved unexpected popularity over the past few years and it is not just a mere coincidence.
Infographics are colorful, eye-catching, and help breaking information down into easy, digestible pieces for their audiences. Visitors can easily pick up on all of the knowledge in a few minutes or less. It is definitely shorter than using either words or images … Continue reading “What Makes An Infographic Popular?”

McDonald’s Has Decided To Continue The Loaded Fries Saga with #FryFlix

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It looks like McDonald’s “Loaded” campaign has gone viral.
The multinational fast food company has just released a follow up campaign that is billed as ‘world’s biggest crowd-directed short film starring fries’ named #Fryflix. It has unveiled the final piece of its Loaded Fries #Fryflix marketing campaign, a short film which was directed by fans of the brand on its Facebook … Continue reading “McDonald’s Has Decided To Continue The Loaded Fries Saga with #FryFlix”

December Is Proven As The Fruitful Month For Advertisers

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Once again, the month of December has proven to be a great month for advertising spend.
Retailers have again splashed out heavily on Christmas advertising as they attempt to seize their slice of the pie from competitors and online competitors.
The biggest spending segments for the month of December remain alcohol, department stores, grocery stores, hardware and electronics. With … Continue reading “December Is Proven As The Fruitful Month For Advertisers”

Ten “Everlasting” and Most Inspiring Christmas Ads

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December is the time where TV are flooded with Christmas commercials.
While some are good, there are ugly ones as well. Here are top ten most brilliant Christmas ads you might find useful during preparing your Christmas campaign next year.
1. JOHN LEWIS 2015 – MAN ON THE MOON
 

John Lewis is notorious for its most moving Christmas ads and … Continue reading “Ten “Everlasting” and Most Inspiring Christmas Ads”

Pinterest Has Updated Its Privacy Policy Concerning Data Collection

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Pinterest is going to provide more protection in user’s privacy.
The week between Christmas and New Year is notoriously unproductive, with most businesses are taking the opportunity to slow down, take a break, and prepare to strike back during the New Year. This is reflected in the amount of updates and changes we see in social over … Continue reading “Pinterest Has Updated Its Privacy Policy Concerning Data Collection”

7 Fabulous Marketing Tips For Swift Customer Acquisition (Infographic)

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88 percent of Australian use the internet on a regular basis and that 50 percent of money spent on retail is influenced by the internet.
This massive shift in consumer behavior creates new challenges and opportunities for new startups. Luckily, help is at hand. The infographic below illustrates seven powerful, data-backed strategies you can use right now … Continue reading “7 Fabulous Marketing Tips For Swift Customer Acquisition (Infographic)”