Archive | January, 2016

36 Wonderful SEO Audit Tools For 2016

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Has your website SEO optimised for 2016?

Keep your website at its peak performance in 2016 with the help of these 36 SEO tools. In today’s post, you will notice all of them right here. Varied from speed tests to competitive analysis tools, this list will have everything you need. These are the exact tools we use for website SEO audits and client projects. In 2016, let the tech do the work for you to elevate your website performance:

Website performance analysis tools

1. Google Search Console

Monitor your website’s visibility in search. Easy to navigate for both advanced and general developers. Google suggests this tool can benefit all roles: business owner, SEO specialist, site admin, web developer, and app developer.

2. Bing Webmaster Tools

Similar to Google’s Search Console with some additional benefits, Bing Webmaster Tools aims to help you find traffic, analyse traffic, and improve your site’s content overall. Find more info about the tool and its specs versus Google Search Console here.

3. Screaming Frog SEO Spider

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This is a desktop program designed to audit websites on a large scale. The program is continuously updated with data gathered from your website, finding key SEO elements and organising them for logical navigation. You can even export all the data to an Excel spreadsheet.

4. Check My Links

A Chrome extension for checking links while editing or adding content to a web page. The app highlights which links are broken and which are working properly- simple and very helpful when developing a page with a lot of links!

5. Browseo

With Browseo, you can view your web page like search engines see it. This tool is just a web page itself which you simply visit to enter any URL and see a page in pure HTML. The idea is to view the page without style distractions as to notice any SEO issues.

6. DeepCrawl

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Crawl test environments, check tag applications, identify high and low performing pages, improve crawl efficiency, and more. DeepCrawl says it’s “the world’s most comprehensive website crawler”- check it out.

7. Google Mobile-Friendly Test

Mobile-Friendly or bust. Make sure your website is keeping up. All you have to do is visit this Google page and enter your URL.

8. Lipperhey

This free online tool will analyse your site for technical and SEO aspects and then show you a report of ways to improve your conversion rate. It will track and even suggest keywords.

9. WooRank

This tool scores high on user-friendliness. All the tests you want to run on your site with interactive and personalised reviews and presentation styles. It will make a checklist to help you complete your marketing tasks.

10. Site Analyzer

Particularly helpful for those analysing sites for clients: you can run ten free tests per month and export the reports into a personally branded PDF.

11. Webbee SEO Spider Tool

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Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for.

Website Speed Test Tools

12. PageSpeed Insights

Measures mobile and desktop performance and returns a speed score 1-100. Anything over 85 points is considered to be performing well. The tool will also yield suggestions for improvements which are color-coded for importance.

13. Pingdom Speed Test

Enter your URL and view a results waterfall, performance tips, page analysis, and history of speed tests. Results are all coded with charts included on the website.

14. DareBoost

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Overall quality control and optimisation monitoring. Get weekly emailed reports of performance indicators and speed tests. Among other paid features, this online tool will test speed and quality for free.

15. GTmetrix

Get the full picture on how your site loads and learn what issues could be slowing it down. You can schedule monitoring and alerts, or even record a video of your page loading to pinpoint where issues occur.

Duplicate Content Checkers

16. Siteliner

A free online scanning tool- the only one you need for finding duplicate content and broken links.
Keyword Rank Tracking Tools

17. SEMRush

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“For digital marketing professionals.” Track yours and your competitors’ use of keywords, find keywords with less competition, and keep track of all of your campaigns (plus much, much more.)

18. KeywordSpy

The goal here is actually to learn from the keyword success of your competitors to apply to your own marketing campaigns. Big brands like Toyota and American Express use the Keyword Spy to gain a competitive advantage online.

19. Advanced Web Ranking

Reports gathered avoiding local search biases so you can serve your clients no matter where you are. Get accurate rankings and efficiently manage complex SEO projects. Expert tool.

20. Authority Labs

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This tool is for use of anyone from the everyday designer or the advanced site builder. It makes monitoring and understanding keyword rankings quick and easy. You can sign up for a free trial and get daily data on the sites you want to track.

21. Rank Ranger

Rank Ranger puts your focus on the future. Analyse your rank metrics and improve your SEO through keyword research and competitive insights for a more informed future.

Backlink Analysis Tools

22. Open Site Explorer

This tool from Moz is representative of the company’s overarching goal to simplify online marketing. The Open Site Explorer allows you to research backlinks, find link-building opportunities and discover potentially damaging links.

23. Majestic SEO

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It calls itself “The planet’s largest Link Index database.” Use the backlink history checker to find backlinks for up to 5 domains.

24. Citation Labs’ broken link Finder

Citation labs compares the rebuilding of broken links to the circle of life: one thing dies and a new entity must take its place. Use this tool to replace the dead parts on your website with new life (AKA working links).

25. Ahrefs

Build a content strategy on a solid foundation by discovering what type of content works for your niche. Analyse and optimise the content that gets the most shares and backlinks.

26. CognitiveSEO

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This tool offers a comprehensive audit of backlinks by crawling and analyzing backlink data from the most trusted databases. You will receive extensive and complete data that is easy to understand and apply.

27. Link Research Tools

Includes unique features such as Link Velocity Trends and Link Redirect Trace. Also offers a free 21-day link strategy training.

28. Open Link Profiler

Get a Link Influence Score to show the strength of your pages. Updated data and fresh backlinks, all organised after just one click.

29. AuthoritySpy

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Find and analyse online influencers. The program can also help you plan and manage multiple campaigns for clients. It makes finding and presenting results easy.

30. BuzzSumo

Research content and influencers, or get updates and alerts while monitoring a topic or brand. Find the most shared content online.

31. LinkBird

This online tool helps you plan and manage campaigns by organising company goals, locating websites for link building, and checking availability of backlinks.

32. Linkody

Monitor your backlinks in real time and get a notification if links are removed or gained. Linkody also helps you learn how your competitors are using backlinks to gain traffic.

33. Raven Tools

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This tool might just do everything. Automated crawls to audit yours and competitors’ web pages, comprehensive backlink data, social campaign reports, and more.

SEO Competitive Analysis Tools

34. SimilarWeb

You can use this tool to get insights about any website OR app. Get your traffic statistics and those of your competitors.

35. SpyFu

Want to know which keywords and ad spaces are the most profitable for your competitors? SpyFu helps you figure it out.

36. AdGooroo

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Actionable insights on Paid and Organic Search to help benchmark campaigns, uncover competitors’ search strategies, performance stats and budgets, and gain a competitive advantage.

The Power of Pinterest: Why You Need to Care? (Infographic)

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Pinterest is the fastest-growing social network. Its user-base includes millions of wealthy, brand-hungry consumers who are ready to buy.

The fact is, Pinterest users buy more frequently than users on any other social network, whether they’re shopping online or in a store. On top of that, Pinterest users also spend more money per purchase than any other social network.

However, you have one big problem: How can you turn those people into your customers?

Fortunately, you’ve found this post. In this infographic, you will learn about why Pinterest is so important to marketing and why you need to care.

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Infographic credit: Webpagefx

Deconstructing User-Generated Content in 2016

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At its best, UGC (user-generated content) appears to be an easy win for the marketing world, where genuine, satisfied customers publicly and voluntarily sharing their positive interactions with your brand have a compelling authenticity that money can’t buy.

A recent survey of 2,000 consumers has found that 66% of people prefer to hear brands’ stories from “real people”, as opposed to high-profile public figures, CEOs or employees. Although celebrity campaigns can still gain huge traction when done well, little to none viewers will believe that the smiling celebrity on their television screen is motivated by pure love of the product. An ad where a public figure enthusiastically celebrated his car insurance deal was ineligible to become one, as the company does not offer insurance to entertainers.

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Billed by many experts as “the modern version of talking over the garden fence”, UGC taps into the fact that real fans of your brand exist and are often happy to engage on social media. By publishing those conversations and interactions, you can prove that you value their contributions and gain significant insights into who those fans are and what they think you could be doing better. The report found that 48% of B2B and 70% of B2C marketers listed “Leveraging user- or fan-generated content” as an initiative that they were either working on now or would be within the next 12 months.

However, UGC campaigns can be something of a double-edged sword, particularly when it comes to maintaining control over the wave of incoming content. For instance, a promoted Twitter campaign from McDonald’s encouraging users to share their #McDStories in 2012 rapidly backfired, as negative tweets poured in mocking the brand. The promotion was pulled within two hours, but the hijacked hashtag continued to trend regardless. The old marketing adage that the satisfied customer will tell a few friends while the dissatisfied customer tells everyone they know has repeatedly proven itself to be painfully true in the age of social media.

Other examples of successful UGC, Marketing Week honed in on brands that have embraced the good, the bad and the ugly responses, seeing even negative feedback as a chance to improve. The Weather Channel doubled its video completion rates after incorporating footage from social media, while allowing consumers to refute their forecasts. By opening up a conversation with their consumers and showing a willingness to improve, the brand now stands in a much stronger social position.

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For travel brands, the imperfection of users’ holiday content is exactly what sells it as authentic and attainable. “People can imagine themselves in that situation far more easily than a beautiful picturesque magazine photo shoot,” explains TUI’s Group Head of Social, Rachel Hawkes. In a UGC pilot across its Greek resorts, the firm recorded an average monthly increase of 45% in resort-specific social media conversations. With more ways than ever for consumers to discuss, rate and recommend your brand, it’s essential for marketers to get in on the conversation and take advantage of their ready-made content contributors.

Over 40 Percent Users Will Start With A Local Search

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In today’s modern age, buying decisions don’t come as simple as you might ever imagine. The way how people purchase things is typically involve multiple site categories and several devices.

What we widely call “local search” is only a small part of a SEO strategy. On the other hand, finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. Roughly 80 percent said they own smartphones, matching overall smartphone penetration of just under 80 percent.

Where Do Local Searches Happen?

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The graph above revealed at how people go about finding local information on desktop and mobile devices. It focused on discovery of information tied predominantly to national brands but in an offline/local context across a range of categories:

  • Financial services and insurance
  • Automotive
  • Retailers
  • Travel
  • Casual dining
  • Business services

The research found that “general search engines” were the largest single starting point for local search users. However, as the graphic above illustrates, that was only 36 percent of the survey population. Roughly half of searchers (48 percent) said that when they were seeking information on a “familiar topic,” they would start at a vertical or content-specific site (e.g., TripAdvisor for hotels).

Local Research Path: Casual Dining Search

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Beyond the various local search starting points, there are generally several steps in completing a typical local search, often with variations depending on the product/service category. The dominant local search path to purchase starts at a search engine (for 36 percent), proceeds to content-specific sites or verticals and then concludes with user reviews and expert reviews.

Users starting with a vertical or topic-specific site often went to a search engine as a second step, followed by more content and review sites. The graphic above reflects the general path of a “casual dining search.”

Some consumers use more sites and sources, some use fewer. The study identified a category of super users it called “seekers.” These people tend to be better educated, somewhat younger and more smartphone-centric. They conducted more searches on more devices (including in-store searches on mobile) than other categories of users. Seekers are also more social and actively solicit social / friend input on purchase decisions.

Device Usage Among Local Searchers

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As one might expect, discovery and search on smartphones dominated when people were not at home. Less expected was the very compressed time frame of most of these local searches. Roughly 85 percent, on average, were completed in less than a day (start to finish). The bulk of those (63 percent) were concluded in less than an hour. Only 15 percent took more than a day.

In broad terms, the research is consistent with prior studies in a number of ways. However, what’s different or new is the convoluted purchase path — what the report calls the “local search zigzag” — and the wide range of sources used accordingly.

Article courtesy to: SEL.

15 Luxury Brands Who’ve Done Content Marketing Correctly

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Being a luxury brand, creating an effective and relevant content marketing strategy is not automatically easy.

While social media proposes accessibility, luxury brands tend to keep a sense of exclusivity. They often reaffirm their position as an elite, full of aspiration force to be reckoned with (like how Chanel follows no one on Twitter). However, nothing conjures up a fantasy like quality, immersive content. In today’s post, we will share 15 luxury brands which are creating the stuff dreams are made of. Below you’ll find great content marketing cases studies demonstrating what these luxury brands have done to make content work for them.

1. LVMH

Key Takeaway: Allow editorial and audience flexibility In 2010, leading luxury group LVMH launched Nowness.com, a self-described “daily resource for the culturally curious.” In 2011, the site was awarded a Webby for Best Fashion Website and a Clio Award for Best Interactive Website. Even after careful perusal, it’s not apparent the site is branded; LVMH allows Nowness to have its own creative, free-flowing voice.

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Content is accessible without a membership, but a registered login permits users to curate their own content experience by “loving” videos, photos and articles. Capturing this data allows Nowness to send registered users personalised recommendations via email as content is produced. Members can also view one another’s “loves” while checking out contributor favorites. Featuring a variety of original content from celebrities, rising stars and industry notables, Nowness brings it all together with polish and style.

2. Jaguar

Key Takeaway: Encourage user participation In 2013, Jaguar launched #MyTurnToJag, which called upon consumers to state why they should win an opportunity to test drive the brand new F-TYPE convertible. The campaign lived primarily within a Facebook page comprised of posts, tweets, Instagram photos, and even a couple of Vines, proving that Jaguar has an avid fan base willing to endorse the brand publicly. At the end of 2014, the brand launched Why Jaguar, a section of its site detailing its car models and customer photos and reviews. The luxury car dealer asks users to submit their photos and reviews, and proudly shows them off on its website. Jaguar isn’t afraid to put their users’ content on a prominent place on its website, showing that they are confident in their product and respectful of their customers’ opinions.

3. Gucci

Key Takeaway: Let users interact on the go Luxury customers are busy people. They may travel often for business or pleasure, and they rely on their mobile devices to pass the time. To ensure that the movers and shakers buying their products can be tuned in with the brand wherever they are, Gucci created Gucci Style, a “shoppable magazine” that allows users to shop on the go.

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The magazine features fashion photos and tips, as well as shows users Gucci’s social feeds and lets them formulate product wish lists. If users want to buy products, they can go to the navigation and look at the store locator.

4. Bergdorf Goodman

Key Takeaway: Forge frontiers while staying true to your roots Bergdorf’s online presence is inextricably linked to its New York City locale, with blog posts such as, “Best New York City Closets,” a Tumblr page filled with city-centric Instagrams, and a Pinterest board that shows classic New York sites and fashions.

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Bergdorf Goodman is an iconic, 110-year-old brand that has successfully made an energetic leap into the social media space. Cannon Hodge, the luxury retailer’s former social media manager, established the brand’s bubbly voice which stands out in already noisy landscape. Bergdorf’s maintains a presence on at least thirteen different social media channels, all firmly tied to its historical, local roots. The brand shows that a prolific presence doesn’t have to be divided when it comes to content, and sticking to a local theme doesn’t mean limiting creativity.

5. Standard Hotels

Key Takeaway: Express culture through content Standard Culture, the official blog of Standard Hotels, is the ultimate virtual concierge. Part city guide, part entertainment resource and part fashion diary, the site is a destination for both guests and locals with a love for travel and a flair for culture and good taste. Featuring original content on the latest happenings in New York, LA and Miami, customised playlists, guest photos and exclusive e-commerce partnerships with eyewear outfitter Warby Parker and artist Julia Chiang, the blog serves as a real-time account of the hotel group’s cultural ethos. And the best part about Standard Culture? Even when no rooms are available, users can still spend a night with The Standard.

6. OMEGA Watches

Key Takeaway: Promote a cause On its Facebook page and website, OMEGA is simultaneously promoting, showcasing the company’s history with, and selling watches geared towards women.

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7. Louis Vitton

Key Takeaway: Show off your influencers Want people to be drawn to your content? Give them a look at how influencers are interacting with your brand. The Louis Vitton Instagram page, which has 6.8 million followers, is a great example of this.

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The company posts photos of celebrities wearing its clothes and walking around with its bags. These trendsetters determine what’s cool right now, so if people follow a page that showcases the products, they’re going to be at the forefront of fashion as well.

8. Barneys New York

Key Takeaway: Give your audience exclusive content On The Window, the branded content hub for Barneys New York, readers are given a behind-the-scenes look at their favorite designers. They are taken into designers’ worlds, and learn about the inspiration behind the clothes and jewelry they wear.

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9. Burberry

Key Takeaway: Focus on one product Burberry recently re-launched The Art of the Trench, a campaign that features professionals’ and users’ photographs of people wearing Burberry trench coats. It spans across the brands’ social media pages, and highlights people from around the world.

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The trench coat is one of Burberry’s iconic products. On “The Art of the Trench,” they can showcase models and customers from all over, and demonstrate how their products are loved and worn by people of all different backgrounds. For Burberry, the trench coat is a true unifier.

10. Four Seasons

Key Takeaway: Provide opportunities for unique experiences Customers are already checking into their hotels physically, so why not ask them to check in online? On the Four Seasons Foursquare page, which has more than 29K followers, the hotel chain showcases its discounts and posts up about its events happening at hotels throughout the US. Once customers log on, they can see if anything is happening at the hotel in which they’re staying, while local users are able to see if it’s worth stopping by the Four Seasons and partaking in their experiences.

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11. Tag Heuer

Key Takeaway: Hire brand ambassadors Tag Heuer, in what can be assumed is an effort to connect with younger buyers, promotes brand ambassadors on its Twitter feed. One of the ambassadors is Martin Garrix, a 19-year-old electronic musician, and G.E.M., a singer in her early 20’s.

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12. Tesla Motors

Key Takeaway: Humanise your brand Teslas are expensive cars. They cost more than $100,000, and aren’t on the radar for most American families. However, Tesla aims to change the way the brand is viewed with its customer stories section of its website. Mainly featuring photos and stories of families enjoying its cars, these first hand testimonials humanize the brand and show that regular people drive these products as well.

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Tesla is now gearing up to release a $35,000 car; this part of its site is going to come in handy for families who are considering buying the more affordable version when it comes out.

13. STYLEBOP.com

Key Takeaway: Create an all-in-one destination for customers Fashion enthusiasts read Vogue, Nylon, and Elle. Instead of having its customers go to these publications for advice, STYLEBOP.com issues its own magazine instead. The magazine includes a mood board of the latest looks, notes from the editors, photos of trending fashions for the upcoming season, a feature on one of the designers whose products are being sold on the site, and tips from stylists.

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14. Cartier

Key Takeaway: Don’t send mixed messages If luxury brands want to successfully reach their customers, they have to coordinate uniform looks for the content. For example, they may put together fashion lookbooks for the season on Instagram, or follow Cartier’s lead and showcase multiple images from the same campaign all in a row.

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When scrolling through the Cartier feed, it’s apparent that the brand aims to drive home certain messages at specific times. Instead of having a seemingly scatterbrained feed like many brands, Cartier hones in on one product or theme, and posts numerous images revolving around it. Recently, they uploaded photos of celebrities wearing their jewels at the Met Gala and images of their summer jewelry collection sitting poolside.

15. Land Rover

Key Takeaway: Show users the dream Luxury brands are focused on providing users with exceptional experiences. To give its audience a glimpse into the Land Rover lifestyle, the company launched OneLife, an iPad magazine that features a Land Rover owners’ story and exciting journey. The latest issue, for example, is about surfer Chrystal Jameson Fitzgerald, who goes to Alaska with her Range Rover Evoque and tries surfing in the chilly waters.

A commercial that shows a Land Rover driving in remote places wouldn’t be enough. Firsthand content from an actual owner is much more effective at selling the car and getting prospects tuned into the possibility of one day owning the vehicle.

11 Wonderful Content Curation Tools You Need To Use

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For those who are still unfamiliar with the concept, content curation is the process of finding relevant information about your audience from a variety of sources and sharing it strategically through your communication channels.

The need for great content curation apps has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Without trusted content curators, how else are you going to stay on top of your industry’s latest trends and enjoy your life? A successful content curator is no different than a successful journalist. If your selections are ad hoc, safe, and uninteresting, you don’t really know your audience.

However, if you know your audience, you can accurately gauge the temperature of the room and have the confidence to give the people what they want. In an attempt to help streamline your content curation efforts, here are 11 content curation tools every marketer needs.

Content Curation For Beginning Marketers

1. Pocket

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If you’re content curation is ad hoc, Pocket is the perfect place to start and get you in the habit of accruing content to use and share later. Instead of a laundry list of bookmarks or countless emails you’ve sent to yourself with links, Pocket keeps all your interesting images, articles, and videos in one place for reference. You can group articles by tagging and built-in search functionality makes finding those articles easy.

Install Pocket’s button on your browser for easy curation and download the app on your smartphone for cross-platform usage. And that’s just the beginning. Pocket integrates with over 500+ other apps (like Evernote) for easy saving and reference.

And as a bonus, Pocket tweets out their @PocketHits for the most-saved articles on their platform. A must-follow for Twitter users.

For other “read-it-later” apps like Pocket, check out Instapaper and Readability.

2. Twitter Lists

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As most people may already know, Twitter can be a horrendous, streaming mess if you’re not using Lists to organise the accounts you follow. A list is a curated group of Twitter users that you can create or follow. For example, at the end of every year, sites will release their content marketing “must-follows” on Twitter. Rarely do they create a list to make following these people or companies easy. And here’s the beauty part: If you create a Pocket account, you can easily save articles from Twitter directly into your Pocket account. In Twitter’s attempts to make their service more approachable and user friendly, Lists continue to be vastly underrated. Learn how to get your first Twitter list started.

3. Newsletters

Newsletters are back in the light again and they are a great reminder to get your content curation done. The key to successful content curation, especially if you’re doing it on the cheap, is making sure to duplicate your efforts. Whatever industry you’re in, stay on the lookout for newsletter subscriptions. If a good one doesn’t exist in your industry, that’s the perfect opportunity to create one. Also, before creating a newsletter of your own, it is important to learn from what others outlets are doing.

Content Curation For Intermediate Marketers

4. Scoop.it

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This is the nexus of content curation and social media with a Pinterest-esque user interface. Start with a topic of interest and Scoop.it will not only generate the most relevant articles to view and share, but it will also include complementary topics and other Scoop.it users to follow.

Scoop.it will send a daily update of the topics you follow to keep pace with the most relevant articles to share.

The free version allows you to monitor one topic for posting on two social media accounts. For a more robust platform that follows multiple topics for share across all your social channels, you’ll pay $11/month (minimum).

5. Feedly

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Feedly is a supercharged RSS Feed and an ideal replacement to those who loved Google Reader.

Content curation takes two routes: There’s web browsing 1.0 which is essentially visiting one site at a time, copying a URL, and pasting it accordingly. Then there’s the news aggregation route powered by Feedly. By simply adding a few of your favorite sources to Feedly, you can aggregate and browse these feeds in one place from your desktop and mobile devices.

With the ability to sort sources by category there’s a limitless ability to scale and organize Feedly. Feedly also offers a Pro service ($5/month; $45/year) with additional features like Evernote and Pocket integration, more search options, and premium customer support.

6. Storify

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Storify helps makes sense of an increasingly overwhelming and noisy social web. The concept is simple: Users can search, browse or create stories from social media sites like Facebook, Twitter and Instagram to, well, tell or follow a story.

Now companies have started using Storify to broadcast the goings-on at events, Q&As, and product launches. For example, Mashable embedded a Storify feed from their Mashable Media Summit to highlight the most salient social media nuggets coming out of the event.

And perhaps best, Storify is completely free to use.

7. Swayy

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Swayy takes the work out of finding and tracking the analytics of content curation.

Swayy integrates your social accounts, topics of interest, AND analytics in one place to read and share. The onboarding is practically nil. By adding one of your social accounts, Swayy will start algorithmically curating some of the best and most popular content that comprises your social network. You can add topics and Swayy will broaden its search.

After signing up, Swayy sends a daily newsletter that’s a great reminder to me to share noteworthy content across my social networks (and yes, Swayy allows for sharing capabilities within the app).

Swayy provides a free version that allows for one dashboard to use. For additional dashboards and functionality, pricing starts at $9.99/mo and goes up to $119/mo.

8. Sniply

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Sniply isn’t a curation tool per se. But it’s such an essential complement to anyone that shares curated information that I’d be remiss to leave it out. Sniply lets you include a custom message to almost any third-party content you share. There are a few sites that don’t support Sniply, but in my experience, not enough to warrant the tool’s exclusion.

When users click on a Sniply link, they’ll see both the shared content and call-out displaying your message.

Sniply offers a free version that allows for 1,000 clicks/mo for one user. Sniply’s added functionality can go up to $149/mo.

Content Curation For Advanced Marketers

Now we’re getting into some serious, enterprise-level curation software. These solutions work best for companies looking for a proven platform capable of working with a team of users, editors, and content curators. Enterprise-level curation provides users with advanced algorithms to find quantitatively relevant content for your audience, a centralised publishing platform, and the ability to customise content, teams, and publishing channels (to name a few).

9. Curata

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The power of Curata starts with its INSPIRE™ discover and recommendation engine capable of finding content relevant to your audience without oodles of human labor. Users can fine-tune, customise, and categorise content sources for review and then disseminate in one place. The publishing and promotion allows you to repurpose curated content across your blog, social, newsletter, and automated marketing platforms.

Pricing starts at $499/mo and goes up to $999/mo depending on needed functionality. There is no free version and you can request a demo before purchasing.

10. PublishThis

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Like Curata, PublishThis promotes the reliability of its algorithm to source relevant content for your audience–saving the time and headache that goes with daily curation. PublishThis focuses your communication channels on one platform making publication and posting easier. PublishThis also has an API to publish content to various platforms or apps. You can customise content to specific audiences while mixing in original content as well.

Again, pricing isn’t made available to the public, but you can request a demo via their website.

11. TrapIt

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TrapIt allows marketers to set up content collections–called “traps”–then delivers a constant feed of real-time, relevant content based on these trapped topics and how you interact with the content. Here’s how TrapIt describes their discovery engine: “We combine search, artificial intelligence, and human curation to surface original, high-quality content you won’t find elsewhere.”

TrapIt recently merged with Addvocate (a social sharing platform for company employees to contribute content) to create an end-to-end content curation, publishing and analytics platform. Content can be published through TrapIt and shared throughout the organisation with Addvocate.

No pricing is available for TrapIt, but you can request a demo through their website.

What Tool Is Right For You?

Like any marketing software solution, it’s important to understand the role content curation will play in your business and the size of your team. If you’re a one-man marketing department, the beginner and intermediate curation tools should suffice for your needs. As your business and team grows, content curation may play a larger role and require more powerful software.

At that point, some of the advanced tools will help save time curating and getting everyone on the same page. Regardless of your team or business size, content curation should become an element of your content marketing strategy. Great curators build trust with their audience and become an indispensable resource as more and more content comes online and becomes harder to separate what’s worth reading and ignoring.

Digital Advertising Market’s Potentials (Infographic)

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Infographic credit: Advice Interactive Group

4 Ultimate Hashtag Tips for Medical Crowdfunding

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Crowdfunding is the community support system in the technological era, with everyone from tech startups to filmmakers turning to these sites to reach their goals.

On a more personal level, crowdfunding has also become the solution for families trying to pay the bills when medical expenses get out of control. Unlike artists, innovators or tech sector entrepreneurs; families are less likely to have the kind of social media presence needed to give their fundraising the boost it needs. Now hashtags have entered the scene, it helps greatly to improve campaign visibility.

But what makes a hashtag successful? Here’s what crowdfunding site users should know when tailoring their medical funding campaigns.

1. KISS (Keep It Short and Simple)

Hashtags are used on a number of different sites, which makes keeping them short especially important. While it doesn’t matter how long a hashtag is on Facebook or Tumblr, on Twitter an entire message only gets 140 characters. If you’re doing to say anything important, such as give a quick medical procedure update, and still be able to use your hashtag, it’s going to need to be brief.

Brief hashtags are also easier to remember and tend to have more staying power. No one wants to ramble off a six word hashtag when a two or three word phrase would do. Only say as much as you need to make the hashtag recognisable.

2. Be Unique and Clear

There are really two different kinds of hashtags you can use to support your medical crowdfunding: a unique to you tag and an official movement hashtag. If you’re crowdfunding for breast cancer treatment, then, you might use one tag that includes the name of the individual who needs support and a different tag affiliated with breast cancer more broadly.

The advantage of using these two different hashtags is that one allows people to follow your cause specifically, while drawing attention from people outside your immediate circle with the broader tag. While it can be hard to use both tags on a site like Twitter, if you use both consistently on other social networking sites you’ll still see meaningful results.

3. Do Your Research

Before settling on a hashtag, make sure you do your homework. Use Twitter’s search function to see if your desired hashtag is currently being used. You don’t want people to have to filter through extraneous content when trying to follow your funding campaign. It’s especially important not to choose a hashtag with a lot of spam content affiliated with it. This will cause your campaign to look disreputable.

4. Learn The Norms

If you aren’t a major social network user, you may not be used to the structure of hashtags, so take a look at how others are using them before you begin sticking a hash mark before every word. A post should have no more than two or three hashtags in it and they should be clearly relevant. When you add a hashtag to every word, it looks like you’re fishing for hits rather than raising awareness.

It can be difficult to turn to crowdfunding for medical expenses, but the practices is increasingly common. Alleviate some of the anxiety by running your medical crowdfunding campaign like a professional. You’ll have greater visibility, more success, and greater hope for a positive outcome.

The Relation of Cloud Computing and IoT in 2016

cloud-computing

If you’re among the elite IT executives (where the most informed about the upside opportunities for digital business transformation), then 2016 is the year where you’ll likely make a quantum-leap over your competitors.

However, if you still think that your industry is ‘excluded’ from the current global market disruptions, then perhaps you should ponder this thought. Savvy leaders in the heavy-equipment industry already have a plan of action for cloud computing, big data and the Internet of Things (IoT)?—?so, can anyone be immune to this trend?

Cloud Computing and IoT

Cloud computing enables IT agility, empowers website developer teams and helps to transform legacy business models. Savvy business leaders are no longer debating whether or not to use cloud, but how pervasively they will use it in their digital transformation plans. The latest research highlights record levels of corporate adoption of cloud computing, both for business functions and in areas such as content management and application development in the cloud.

Even the most traditional IT teams are finally evolving. Some are taking back technology strategy from the forward­-looking Line of Business (LoB) leaders that led the way to progress. Therefore, digital technologies?—?delivered from the cloud?—?are becoming differentiating factors for more businesses.

Cloud Computing is the Business Transformation Catalyst

  • Significant processing, systems of engagement and systems of insight are moving to the cloud ­­?—?81.3 percent of sales and marketing, 79.9 percent of business analytics, 79.1 percent of customer service and 73.5 percent of HR & Payroll activities have already transitioned to the cloud.
  • IT is moving significant processing to the cloud with 85.9 percent of web content management, 82.7 percent of communications, 80 percent of app development and 78.9 percent of disaster recovery now clou­d-based.
  • While business users have been a fan of cloud’s ease of use, accessibility and scalability since 2011, the importance of cloud agility has jumped from fourth to second in importance within five years.
  • Among all survey respondents, the top inhibitors to cloud adoption are security (45.2%), regulatory/compliance (36%), privacy (28.7%), vendor lock-­in (25.8%) and complexity (23.1%).
  • Concerns regarding interoperability and reliability have fallen off significantly since 2011 (15.7% and 9.9% respectively in 2015). However, the cost of cloud services are now three times as likely to be a concern today, versus five years ago.

Raised Expectations for Public and Hybrid Cloud

  • Today, three quarters of company data in significant volumes is living in private or public clouds. However, company data in hybrid cloud systems is forecast to double over the next two years.
  • Corporate cloud computing strategies are focusing on public (up 43.3%) and hybrid (up 19.2%) while private cloud has taken a significant back seat in comparison (down by 48.4%).
  • SaaS is the most pervasive cloud technology used today with a presence in 77.3 percent of all organisations, an increase of 9 percent since 2014.
  • ROI expectations are high with 78 percent expecting to see results within three months. Fifty eight percent expect ROI in less than three months for SaaS services.
  • Among users taking the survey, the biggest factors preventing use of public cloud offerings are security (38.6%), privacy (29.8%) and expertise (22.8%). Regardless, the outlook for ongoing cloud service adoption is very bright.

These are exciting times, indeed. During the rest of 2016, pervasive digital business transformation projects are going to shake-up every industry. Do you want to be one of the ‘insiders’ that’s tuned-in to all the current trends? Perhaps you don’t have time to seek out the latest market research.

6 Social Media Resolutions You Should Pursue in 2016

social-media-trends-2016

2016 is now very much under its way and a new year of course means the scary (or fun, depends on your view) New Year’s resolution.

The new year inspires people to try new things, press bad habits and reflect on their lives. Before we take a look at our social media trends-based resolutions for 2016, since the beginning of the new year we’ve been using Talkwalker social media analytics to look at some of the most popular 2016 New Year’s Resolutions being discussed on the social waves.

1. START PRODUCING LONG FORM CONTENT FOR SOCIAL

This is a trend that most content and social experts expect to see this year with the return of Facebook Notes and rumors of a 10k character limit on Twitter hinting that social giants are thinking long form in 2016.

2. KEEP WEARABLE GADGETS IN MIND WHEN PLANNING FOR 2016

It’s no secret that the wearables market is beginning to gain momentum and digital marketers are advised to think wearable when designing their 2016 social strategy.

3. 2016 IS THE YEAR TO FOCUS ON SELLING THROUGH SOCIAL

Buy buttons are coming to Instagram, Facebook and Twitter in 2016 so it’s time to get serious about selling on social.

4. INVOLVE INFLUENCERS IN YOUR SOCIAL MARKETING

The social web is getting increasingly crowded but co-creating content with influencers can help your content rise to the top.

5. THINK HYPERLOCAL WHEN USING SOCIAL

Social is increasingly becoming a great source for local information and watch out for a more social Google Maps .

6. PERSONALISE YOUR SOCIAL MEDIA EFFORTS

At its heart, social media is about developing stronger connections with people so make sure you personalise your social efforts.

So here’s to hoping that for all of you, 2016 will be even more successful than 2015 and with these 6 social new year’s resolutions to stick by, your social media efforts should make a bigger impact than ever this year.