Archive | February, 2016

75 Content Marketing Tools You Can’t Ignore in 2016

blogging-tools

Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more.

Here we go!

Content Discovery

1. Quora

Quora was built on the premise of providing “the best answer to any question.” Content marketers can use the popular social network to identify trends, communicate with others, and, most importantly, provide high quality answers to establish themselves as an authority on almost any subject.

Quora

2. Reddit

What was once considered nothing more than an entertainment site, Reddit is now a “go to” service for content marketers. With the right subject matter, a targeted strategy, and a bit of luck, your post has the potential to go viral. With more than 36 million user accounts and billions of comments, Reddit is the stuff content marketers dream about.

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3. Inbound.org

Think about Inbound.org as “Reddit for inbound marketers.” The top marketing professionals in the world use this site to share ideas, leave feedback for others, establish their authority, and discuss trends. You can create your own posts, based on a question or a particular piece of content, while also jumping in on current conversations.

4. Alltop

Are you seeking the most popular stories on a variety of topics? From business to technology to breaking news, you will find it all on Alltop. This can serve as ammunition for blog posts and give you an overall idea of what is hot.

Content Distribution

5. Buffer

The Buffer tagline says it all: “A better way to share on social media.”

BufferApp

Content marketing in 2016 means being active on social media. When time is tight, use Buffer to schedule posts across a variety of networks, including Twitter, Facebook, and LinkedIn. With this tool on your side, distributing social media posts is fast, efficient, and effective.

6. Hootsuite

Much the same as Buffer, Hootsuite is a social media management dashboard. With 10+ million professionals using the service, it has to be doing something right.

HootSuite

Hootsuite connects with more than 35 social media platforms, allowing you to distribute social media content more efficiently. The days of visiting each social site to create updates is gone.

7. SlideShare

Even if you consider PowerPoint presentations a thing of the past, SlideShare will change the way you feel about slide presentations.

slideshare-screenshot

Use the service to promote a product, service, new release, or anything else you want to share with the world. It gives you the opportunity to share high quality content in a visually appealing manner, all on a website that is extremely popular.

8. PRWeb

When it comes to online press release services, PRWeb is king of the hill. With the right package, you can get your release in front of 25,000+ journalists and more than 250,000 email subscribers. Press release distribution is not dead. With PRWeb, it is alive and well.

9. BuzzStream

This tool could fit under a few categories, as it’s one of the most powerful and advanced you will find. It can be used for everything, including conducting outreach, contacting influencers, and managing relationships.

One of the top features of BuzzStream is its ability to help you build a list and pitch to influencers, improving the chance of widespread distribution.

Analytics

10. Kissmetrics

KISSmetrics

You knew this one would be on the list, right? Kissmetrics explains its offerings in one simple sentence:

“Kissmetrics delivers key insights and timely interactions to turn visitors into customers.”

It’s one thing to know who is visiting your website. It is another thing entirely to turn these people into customers. Content marketing is all about results, and Kissmetrics can help you reach your goals through a variety of solutions.

11. Google Analytics

It’s hard to go wrong with Google Analytics since it’s one of the top free analytics tools. You don’t need much knowledge to understand how this tool can improve your business. But if you need a little nudge, check out some of the case studies shared by the search engine giant.

Google Analytics

Content marketing success is based largely on data. And data is what you get when you rely on Google Analytics.

12. Dasheroo

A newcomer to the business dashboard space, Dasheroo is a free tool that allows users to track KPIs spanning a variety of platforms and apps. Dasheroo integrates with many of the tools you use as a content marketer such as Twitter, Facebook, LinkedIn, Shopify, MailChimp, and many more.

In simple terms, Dasheroo imports all your data into a super-attractive dashboard. You can forget about opening multiple tabs and dealing with a crazy number of logins. Everything is in one place.

13. SimpleReach

With a focus on content measurement and distribution, SimpleReach is a must for content marketers.

After you create killer content, use this tool to get your content in front of your target audience. By “bridging the gap between measurement and distribution,” you can better measure performance and optimise content reach.

14. Simply Measured

Simply Measured wants you to realise that there is more to social media than publishing content. As a social media analytics and measurement tool, it helps content marketers research each post and measure its effectiveness.

Users have access to a variety of reports, including a competitor comparison analysis.

15. Zuum

You aren’t the only person in your space focused on content marketing. Regardless of your niche, you will have plenty of competition. Zuum is a tool to help you outdo the competition at every turn.

Here is what it can do for you: compare your social media efforts to that of your competition’s, pinpoint your competitor’s top campaigns, and identify on whom (influencers) they are relying to amplify their message.

Influencer Marketing Tools

16. Traackr

“Influence marketing” is a buzz phrase you don’t want to ignore. The same holds true for this content marketing tool.

Traackr does more than just help you identify influencers in your niche. As an “Influencer Management Platform,” it also allows you to manage relationships and track their impact on your business. If you want to learn more, check out this two-minute video.

17. Klout

Klout takes a simplistic approach to content marketing: “The best way to have an impact online is to create and share great content.”

Klout assists with this process by suggesting content your audience has yet to see and tracking the impact. And don’t forget about the Klout Score, which measures your influence. The higher your score, the more influence you have.

18. Kred

In the same vein as Klout, Kred was designed with the idea of connecting people with social media influencers. To go along with identifying influencers, Kred helps you boost your social media standing.

Social Media

19. Socedo

Is social media lead generation enticing? Socedo takes the guesswork out of the process, allowing you to find your target audience, engage them, and fill your funnel with leads.

A big part of what social media can do for you is its ability to bring prospects into your pipeline. Socedo assists with every step.

20. Storify

Every minute of every day, there are millions of people sharing their thoughts online. Storify is a simple way to identify, collect, and share what others are saying.

A big part of a successful content marketing strategy is the ability to create something unique and valuable. With Storify, you can create a unique story and then share it with your audience. Best yet, Storify has built-in distribution tools to make this a breeze.

21. Quuu

Time is money, right? If you believe this to be true, Quuu is the tool for you. By putting your social media marketing on autopilot, you have more time for other areas of your business. All the while, you can rest easy knowing that your social media strategy is in good hands.

You start by selecting categories relevant to your business. From there, hand-curated content is sent to your Buffer account. Finally, you can manually edit the posts, if you desire, before they are scheduled or published.

22. Tweepi

Content marketing and Twitter go hand in hand. The problem with this is that Twitter management can eat up many hours of your day. Tweepi protects against this by helping you “make sense of your Twitter account.”

You can find users, interact with influencers, and use a variety of tools to get noticed.

23. SocialBro

The more you use Twitter, the more help you will need to stay organised. SocialBro offers tools for:

  • Discovering competitors and leveraging their communities.
  • Understanding your audience.
  • Executing your social media plan.
  • Tracking and reporting your campaign in great detail.

24. Tweriod

Is there anything worse than finding out that nobody is paying attention to your tweets as you tweet away? Tweriod protects against this by determining the best time for your business to tweet.

After you run a report, you will know which days and times to tweet. This ensures that more people see your content, thus increasing the chance of engagement. Tweriod is a simple tool that churns out serious data.

Image and Video Creation

25. Spruce

There are many benefits of visual content, including an increase in a person’s willingness to read.

Spruce allows you to create social-media-ready images in seconds. Search millions of photos, add your own text, and post to the social media platform or website of your choice.

With Spruce, you never have to concern yourself with using a copyrighted image. Talk about a load off your mind!

26. Meme Generator

You don’t have to be serious all the time. There is a time and place for fun, and when you are ready to have it, you can use this free tool to create a killer meme.

Search popular memes, or create your own. This tool is fun to use, and if done right, your meme can yield some serious results on social media.

27. Visual.ly

By now, you probably understand why infographics are so effective. What you may not understand is how to create one.

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Visual.ly takes all the work out of the process. You can hand off the creation to a third party, allowing you to focus on content marketing techniques that better suit your skill set.

28. Uberflip

Here’s how Uberflip describes itself:

“Uberflip helps marketers create, manage, and optimise content experiences at every stage of the buyer journey—without relying on IT.”

The big thing here is that you don’t need any tech knowledge to use Uberflip.

Look closely at the home page, and you will see my face, accompanied by a testimonial for the service. It reads:

“If your content strategy doesn’t include Uberflip, you’re missing a huge opportunity to continue the conversation. Hubs open the door to deeper engagement and understanding of your customer.”

29. PowToon

An animated video or presentation could be the type of content that puts your business on the map. Share it on social media as a standalone clip, or add it to a blog post. Whatever you choose, you know that an animated video will provide a unique experience.

With drag and drop templates, you can create a captivating and engaging message in 20 minutes or less.

30. Canva

With Canva, anybody can become a designer. With access to a powerful online image creation tool, as well as a stock photo library, you have everything you need to get started.

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If you require graphics for your blog, website, or social campaigns, Canva can help you generate professional results.

31. Easel.ly

Since launch, Easel.ly has attracted 900,000 users who have created more than two million infographics.

You can start fresh with a blank infographic or choose from hundreds of templates. From there, drag and drop your content into the appropriate place, download the image, and use it to ramp up your content marketing efforts.

32. Magisto

There used to be a time when making a movie to promote your company, product, or service was an expensive endeavor. Not anymore. Magisto allows you to turn your photos and videos into professional videos you will be proud to share with the world.

Choose from a variety of themes, select your music, and customise it as you go. The final result is a video that will give your content marketing strategy a shot in the arm.

33. Animoto

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If you need a high quality, professional video to “share what matters most,” Animoto could be the answer.

More than 13 million customers have fallen in love with the Animoto’s three-step process:

  • Choose a style and song.
  • Customise your video using text, photos, and videos.
  • Produce, and share with your audience.

Automation

34. Nutshell

Some may not consider Nutshell a content marketing tool, but once you dig deeper, you will see what it can do.

Nutshell is more than your basic CRM software. It brings a lot to the table, including tools for collecting data in one place, automation features for reporting and lead distribution, and features to nurture and develop relationships at all stages of the sales cycle.

35. Pardot

A lead management tool that never disappoints, Pardot (by Salesforce) focuses its efforts on B2B marketing automation.

If you need to automate some of your marketing to free up time, this tool has a lot to offer. It gives you everything you need to excel, including:

  • Tools for generating leads.
  • Option to create custom and targeted emails.
  • Ability to calculate return on investment.

36. Marketo

Marketo is all about one word: integration. It brings together your content, email, social media efforts, and more, allowing you to target the best leads, create content specifically for your target audience, and measure performance.

It may not be the best tool for beginning content marketers, but for those who are more advanced and those who want to combine content marketing with other strategies, it is a reliable solution.

37. Right On Interactive

An advanced marketing tool that uses customer lifecycle mapping to help you understand where a prospect fits into the sales funnel. This automation software can be integrated with many of your content marketing tasks, such as email and social media marketing.

38. Silverpop

More than 5,000 brands use this marketing tool to bring together all aspects of their marketing programs. It offers many solutions to users, including an email marketing platform allowing for the simple creation and distribution of personal, relevant messages.

39. Route

You can generate as many leads as you want, but you won’t feel good about yourself until some of them turn into customers.

Route begins to track people as soon as they land on your website. Once the tool identifies them, you can use it to provide valuable content, follow up, and move the sales process forward. Think of this tool as your personal assistant, helping you better understand how visitors interact with your website.

40. Salesforce

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Quite possibly the biggest brand on this list, Salesforce has long been known as the number one CRM solution in the world. Although the tool has many sales components, it also has plenty of marketing tools that deserve your attention. For instance, you can provide a better social experience for your audience by using Salesforce to engage with them on a personal level.

41. IFTTT

An interesting name for an interesting tool. IFTTT makes it easy for web applications and platforms to work together. Given that the tool is compatible with nearly 300 “channels,” it won’t be long before you find a way to complement your content marketing efforts with this tool.

42. Optimizely

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With Optimizely, you can “test, personalise, and optimise” your website. Doing so helps increase conversions, thus improving your content marketing ROI. With a code-free visual editor, ROI data generated in real time, and best-in-class integrations, this tool will fit in nicely with any and every content marketing strategy.

43. Wootric

To understand Wootric, you must first become familiar with its tagline: “Wootric is the Net Promoter Score platform for boosting customer happiness.”

Here’s what it can do from a marketing perspective:

  • Data-driven approach.
  • Tools that allow for easy follow-up with promoters.
  • Targeted campaigns to convert consumers who like your product or service into loyal customers.

44. Act-on

This marketing platform is a beginning-to-end solution, providing management for the entire lead-to-revenue lifecycle.

Generating leads through content marketing is a great start, but what matters most is converting these people into paying customers. From attracting prospects to building relationships, Act-on will provide you with the help you need.

45. Contactually

The more effort you put into content marketing, the bigger your network will become. There are leads from your blog, social media, and referrals. Contactually is built with the idea that you can “turn relationships into results.” Every prospect is as important as the next one, and this tool allows you to cultivate each relationship into something special.

46. Ahrefs

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You don’t know content marketing if you don’t know Ahrefs. This tool allows you to track key data associated with your marketing strategy, including the number of backlinks, where your backlinks are coming from, keywords, and brand mentions. Last but not least, Ahrefs has tools for tracking your competition.

47. Zapier

With Zapier, you can connect the apps you use the most, automate a variety of tasks, and dig deep into all sorts of data. For example, you can set up a “Zap” that does the following: shares all new tweets from a Twitter list in Slack. With 400+ supported apps, there isn’t much that Zapier can’t handle.

48. HubSpot

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HubSpot has quickly become one of the top brands in the inbound marketing game. Given how much this tool has to offer, it would be impossible to explain all the details associated with HubSpot marketing software.

HubSpot has tools for every marketing task imaginable, including:

  • Blogging
  • SEO
  • Social media
  • Lead management
  • Landing pages
  • Email
  • Analytics

49. Cision

With 100,000 customers, you know Cision is doing something right. Cision provides a variety of software solutions, covering areas such as content marketing, media monitoring, and press release distribution.

With its content marketing component, for example, you get help with all aspects of content creation, content amplification, and results measurement.

Content Writing Tools

50. Contently

Do you have dreams of scaling your content marketing strategy? This is where Contently excels. With this award-winning platform, you will get all the help you need in creating, distributing, and optimising content. Best yet, you can create and manage all your content in one place, ensuring that your entire team is on the same page. Contently also has an advanced analytics tool that tells you what to do next, allowing you to get every last bit of juice from your content.

51. NewsCred

NewsCred is a unique platform that helps your brand “grow with efficiency, agility and scale.” For those who require help with content creation, NewsCred can solve this problem. With a large network of creators, you can leave the content writing to somebody else.

52. Textbroker

Textbroker considers itself a leading content writing service, and there are many reasons to give the service a try. With a self-service platform, you are in charge of the content creation process from beginning to end, despite the fact that you will never write a single word. You can also decide on the level of quality, which corresponds with the price you will pay. You can’t succeed in content marketing if you don’t have access to quality content. Textbroker helps many marketers attack this issue.

Organisation

53. Trello

Are you the visual type? Are you seeking a tool to help you and your team stay organised? Trello helps you do just that. Trello has helped many content marketers rid themselves of spreadsheets, sticky notes, and long email threads. Simply put, it’s a better way to get organised and stay organised, all in a visually attractive environment.

54. Basecamp

It doesn’t matter whether you are managing a project or group, Basecamp gives you the tools you need to succeed. For instance, content marketers use Basecamp to manage outreach projects. It keeps everyone involved on the same page, ensuring that nobody steps on another person’s toes.

Something else to note: Basecamp 3, complete with an all-new interface, was released in late 2015.

55. Google Calendar

Content marketing success, in large part, depends on your ability to stay organised and complete tasks on time. Google Calendar is a free tool that makes it easy to keep track of important events and tasks related to your content strategy. Share the calendar with anybody who needs access, from coworkers to clients.

56. MindNode

Mind mapping can go one of two ways. It can lead you towards a great idea, or it can cause an extreme sense of frustration. If you often find yourself in the latter group, MindNode can help. The MindNode app provides a visual representation of your ideas, allowing you to better map out your brainstorming process and eventually take action.

How many times have you forgotten a great idea for a blog post? How many times has analysis paralysis slowed you down? This is no longer a concern thanks to MindNode.

57. Asana

Make no bones about it, Asana has one goal: to help you keep your projects on track. It doesn’t matter if you are a team of one or 100, every project needs to move through the pipeline in an efficient manner. Trusted by Harvard University, Major League Baseball, and Uber, Asana makes this possible by providing tools that track projects from beginning to end.

58. Evernote

Evernote

If you have trouble with your memory, no matter the reason, Evernote can be your sidekick. This nifty tool is one of the top organisational platforms around, used by many who want to remember everything associated with their business. Use Evernote to list blog post ideas, brainstorm your next steps, keep an editorial calendar, and share your thoughts with others.

59. Wunderlist

Planning is a big part of any content marketing strategy. You plan when to write your next blog post; you plan when to publish it; and you plan your outreach strategy. You get the point. Wunderlist has many features to simplify your life as a content marketer, including setting reminders to write a blog post and sharing lists with a business partner.

General Content Tools

60. BuzzSumo

Reading the BuzzSumo tagline will get you excited:

“Analyze what content performs best for any topic or competitor.”

Enter any topic or domain into the search box, and let BuzzSumo do the rest. Within seconds, you will be presented with the most shared content on any topic, including a breakdown by social platform. You can even view the backlinks generated by each post. Use it for yourself, and/or use it to track the competition. It’s by far one of the most trusted and relied upon tools by content marketers.

61. Help a Reporter Out (HARO)

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If you need a quote for an upcoming blog post (or another piece of content), HARO helps you connect with journalists. You can also use the service to get featured in a variety of publications. Sign up as an expert, and you will soon be presented with opportunities to share your knowledge to enhance your personal brand and authority.

62. Google Drive

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The more content you produce, the more content you need to store. You don’t want to lose any of it, which is why Google Drive is so popular.

Content marketers use Google Drive to save and share content. As a free cloud storage provider, this tool has a place in your toolbox!

63. iSpionage

There are times when content marketing is more about the competition than yourself. With iSpionage, you can unearth your competitors’ PPC strategy. iSpionage positions itself as the “only competitive intelligence tool that monitors the entire conversion funnel.” If you want to examine the inner workings of your competition, with a close eye on paid advertising, this tool can help you do just that. You might just uncover a strategy that could boost your business.

64. Pocket

There will be times when you come across a story that you want to revisit later only to forget all about it. Pocket protects against this, providing a way to discover and save any story of interest. Compatible with more than 300 apps, this tool will save any resource for you for your future use.

Email Marketing

65. Aweber

Affordable. Easy to use. Full of features. These are just a few of the words and phrases that describe the Aweber email marketing platform. If you want to do email marketing the right way, Aweber won’t let you down. An industry leader in deliverability and mobile tools, this platform will help you, as a content marketer, to achieve great results.

66. MailChimp

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Don’t let the name fool you. There is no monkeying around when you use this email marketing solution. MailChimp has one goal and one goal only: to help customers “send better email.” The company boasts more than 10 million users who send approximately 600 million emails every day. It’s impossible to list all the benefits and features of this email platform, but its flexibility deserves a special mention.

Regardless of industry, size, or personal style, MailChimp is designed to help marketers send better emails.

67. GetResponse

Another email marketing platform, GetResponse attracts customers based on the premise that its solution is the “easiest” in the world. GetResponse has 350,000 customers spanning 182 countries. Every month, these customers engage with more than 1 billion subscribers via email.

One of the primary benefits of GetResponse is a feature list for both beginners and expert email marketers.

68. VerticalResponse

Are you interested in a tool that can combine your email marketing with your social media marketing? VerticalResponse does just that. It is designed to help users create, send, and track emails and social media updates across every type of device. With 15 years of experience in the business and more than 1 million customers, VerticalResponse is doing something right. It may be time to find out what.

69. iContact

With a focus on small and medium sized businesses, iContact provides a variety of tools for email marketing success. All forms of content marketing are judged by results. And with iContact’s results-oriented features, you will feel comfortable with the path you are following.

70. Constant Contact

You have seen the commercials. You may even know a few people using Constant Contact for their email marketing. But until you try it yourself, you will never truly understand what it offers. With easy to use features, including customisable templates, the tool can help anybody looking for help with email marketing to get started.

The company has positioned itself as the email marketing solution for anybody and everybody, which has turned it into a billion dollar company with customers all over the world.

Blogging

71. WordPress

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It’s not possible to have a list of the top content marketing tools without mentioning WordPress. There are tens of millions of websites running on the WordPress content management system. This includes top brands such as TechCrunch, The New Yorker, and BBC America. Even if you have no knowledge of blogging, you can set up a free WordPress website within minutes. From there, sharing your content with the world is a cinch. For many brands, their WordPress-driven blogs are the basis for their entire content marketing strategies.

72. Yoast

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Content marketing and website optimisation go together like peanut butter and jelly. Yoast provides a variety of WordPress plugins that help users optimise their blogs. Google Analytics by Yoast and the Yoast SEO plugin have been downloaded tens of millions of times.

If you have a WordPress-powered website, Yoast plugins can help you from an optimisation point of view.

73. Google Keyword Planner

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Which keywords get the most traffic? Which keywords are best for a PPC campaign? Answering these questions is simple with the help of the Google Keyword Planner. Use this tool to view keyword ideas, cost per click data, and more. Before you create a blog post, for instance, you need to know which keywords to target. Google Keyword Planner can help you identify keywords that will drive more traffic to your website.

74. Readability Test Tool

An interesting tool that tests the readability of any web page. You can test by URL or by direct input. Either way, the results are helpful. This tool takes into consideration a variety of readability indicators, including Flesch Kincaid Reading Ease, Gunning Fog Score, and the Coleman Liau Index.

If your content has a low readability score, it’s time to revamp it.

75. Feedly

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When you add your favorite blogs to this RSS feed, you never have to worry about missing an important piece of content. There are many ways to use Feedly. For example, add your competition to the RSS feed. Are they doing something you should be doing? Are they overlooking an area you can exploit?

With the ability to personalise your feed, Feedly can quickly become one of those online services you can’t (and won’t) live without.

Top 4 Home Design Styles That Will Rock in 2016

home-design

Which home design suits you best?

From modern to the coastal look, you can transform any home in no time.

1. Modern Design

This design is perfect for those who prefer less clutter. The main focus of this style is to remain simple but invest in functional and organisational furniture for the room, make sure you are making the most of each piece of furniture, purchasing a sofa with storage compartments, for example. By using warm and natural colours, you can create a comfortable and welcoming feeling in your home. The most popular materials used for a modern style include wood and stone but take note, when choosing your colours try not to mix too many as it can create a busy a noisy feel, keep it simple with warm white and neutrals.

2. Hamptons/Coastal Design

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Ever walked into a home and felt like you were on holidays? This style can help achieve that chic getaway feeling in any home! With the colours of driftwood browns, sea blues and neutrals inspired by the sea, you can transform any home into a Hampton’s home. Stripes! The most essential and popular piece to any coastal styled home, whether it be ocean blue striped cushions, royal blue lamp shades or something as simple as striped napkins on the dining room table, the smallest things can make a big difference. Top off your coastal style with white painted furniture, this will brighten up any room and, to make it fun, add in any quirky nautical accessories to give it that real coastal touch.

3. Contemporary Design

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Contemporary is all about the ‘right now’. This style focuses on subtle sophistication with a sleek and clean texture, using bold colours and crisp lines to create a sense of simple comfort in the home. Try using furniture with simple and clean finishes, remember, less is more in the contemporary style! The trick with this style is to stay away from busy features such as pattern wall paper and decorative carvings on furniture, keep it simple with a basic painted wall and bold smooth coloured furniture, add some pattern coloured cushions to bring in some texture.

4. Scandinavian Design

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You might not recognise the name but this style is very popular. Some refer to Scandinavian as very IKEA alike. With wood being the main feature, try decorating with some modern furniture; wooden dining room chairs are very popular with a white frame. The main colours used to create the Scandinavian style consist of off whites, dove grey and tones of nature. These colours give a sense of softness to the home. Opening your house up to light and using whites is also a staple ingredient. And most importantly Scandinavian style is very liveable, so try to introduce some everyday things that you will use basing it around your chosen colour scheme.

Top 4 Healthy Foods For Your Daily Diets

healthy-eating

It seems like every day there’s a new food claiming the mantle of ‘super’.

Packed with vitamins and minerals, these foods offer more bang for your buck when it comes to enhancing your diet. Here are the top four that will never go out of style.

1. Broccoli

The much-abhorred cruciferous vegetable from childhood is back, but with good reason.

broccoli

Broccoli is loaded with vitamins A and C as well as folic acid and vitamin K. Half a cup of broccoli per day is said to help enhance immune system function, repair reproductive health and prevent a number of cancers including those of the lung, colon, rectum and stomach. Not bad for your childhood nemesis.

2. Berries

Whether you go with the exotic varieties such as açai and goji or stick with the tried-and-true blueberries, there’s no question that including berries in your diet will do you good.

berries

Containing antioxidants and a good dose of fibre, berries are particularly adept at promoting overall health. In particular, açai contains high levels of amino acids and essential fatty acids, and goji berries will give you more vitamin C than oranges as well as 15 amino acids. Blueberries boast ellagic acid, which has been shown in laboratory studies to slow the growth of some cancerous tumours.

3. Yoghurt

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Besides tasting great, yoghurt contains the same essential nutrients as milk but in a concentrated form. For instance, one cup of yoghurt contains around 448mg of calcium, compared to 300mg for the same amount of skim milk. Not to mention the health-boosting friendly bacteria that’s present in every spoonful. The probiotics in yoghurt also help reduce symptoms of irritable bowel syndrome and other digestive unpleasantness.

4. Fatty fish

Fat is back in fashion, as long as it’s the good kind of fat.

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Fish such as salmon, sardines and mackerel contain omega-3 fatty acids to help combat heart disease, stroke, hypertension, joint pain and inflammation. Wild salmon, in particular, also contains vitamin D and selenium for vibrant hair, skin and nails. Combined with the calcium in yoghurt, you end up with a powerful booster of bone health as well.

Google is Removing The Right Hand Side Ads on Search Result

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As stated on the title above, Google will no longer be showing AdWords ads on the right hand side of its search results pages.

Starting on 19 February, Google will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.”

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This change will affect users worldwide in all languages and will bring the desktop experience closer to the mobile experience, although whether the amount of ads shown to mobile users will increase hasn’t been confirmed.

So what does this mean for marketers and users alike?

For regular users, the right-hand space will still be utilised for Product Listing Ads (PLAs) as well as Knowledge Graph Boxes, so you probably won’t notice much of a difference there. However the continual ‘pushing down’ of organic listings will certainly be an issue for many of us.

  • For businesses this will mean the organic space is even more precious will therefore lead to an even bigger focus on SEO
  • For Paid Search advertisers the change will certainly drive up average CPCs as the competition for the top slots increases. It’s gonna get ugly.

So why limit the amount of space for advertisers on its SERPs? The reason for this may well be because Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to more profitable in the long run.”

The Most Expensive Google AdWords Keywords in Australia

Web Tools Toolbox Online Website Developer Kit

Anyone who has had experience running Google AdWords campaigns knows it can be an expensive game, and over the past few years has become even more so.

Unfortunately, this trend will only continue, with demand increasing, and more people turning to online advertising mediums from more traditional options. Now, many of marketers have seen the data coming out on the most expensive keywords. Head over to Wordstream to check it out by yourself.

However, what’s the AdWords cost over here in Australia? Here is a list of some of the most expensive Google keywords. As long as you are not in any of these industries, it should make you feel a little better about your AdWords budgets.

Gambling/Betting

  • Gambling – up to $32
  • Sports Betting: $17.98
  • Betting: $31.85

Travel Insurance

  • Travel insurance – up to $18
  • Travel Insurance Australia: $17.34
  • Travel Insurance: $13.47
  • Annual family travel insurance: $16.42

Real Estate

  • Commercial real estate – up to $15
  • Investment property management: $13.00
  • Renting office space: $15.48
  • Offices for lease: $11.49

Superannuation

  • Superannuation – up to $20
  • SMSF: $22.07
  • DIY super fund: $20.58
  • Superannuation: $11.56

Air Conditioners

  • Air conditioners & Heating – up to $9
  • Commercial air conditioning: $7.85
  • Air conditioning installation: $7.22
  • industrial air conditioners: $8.61

Life Insurance

  • Life insurance – up to $150
  • Life Insurance Quotation: $99.27
  • Life Insurance: $96.94
  • Life Insurance co: $150.30

Share Trading

  • Share trading – up to $58
  • CFD Trading: $48.47
  • Online Trading: $46.41
  • Online Stock Broker: $42.61

Health Insurance

  • Health insurance – up to $61
  • Health Insurance: $48.93
  • Health Insurance Australia: $44.23
  • Australian Health Insurance: $60.70

Injury Lawyer

  • Personal injury lawyer – up to $119
  • Personal Injury lawyer: $45.48
  • Car accident settlement: $118.27
  • Personal injury law firm: $78.77

Credit Cards

  • Credit card – up to $43
  • Credit Cards: $25.97
  • Low rate credit cards: $56.72
  • Credit card online: $49.51

Search Engine Optimisation

  • SEO – up to $58
  • SEO: $26.05
  • Search engine optimisation services: $57.61
  • Melbourne search engine optimisation: $35.27

Note: The data above comes directly from Google AdWords Keyword Planner.

Google’s 100 Most Expensive Keywords in 2015 (Infographic)

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Believe it or not, Google has become the giant of modern advertising.

In the first half of 2015, the search engine company raked in nearly $35 billion in the first and second quarter. That’s about an 11% increase in revenue year over year. Google’s AdWords system is the company’s cash maker, which funnels billions of dollars from advertisers as search engine users click on ads for different keywords.

Google has billions of keywords at their disposal. However, not all keywords are created equally. Plus, costs per click can wildly vary from a handful of pennies to hundreds of dollars. So which ones are the most expensive? Take a look at the following infographic.

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Infographic credit: Webpagefx

List of Websites to Post Your Product Or Startup

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Directories

Directories are the best places to post your product/startup/app and get feedback, early adopters and press coverage. There are new directories almost everyday, but most of them are quickly abandoned. The next links are all active directories (checked one by one).

Beta test tools

If you need early adopters to test your beta product, use one of the following services. They are all paid services but you get very detailed feedback from the users. It’s worth it.

Reddit channels

Be careful with reddit. It’s an amazing tool but it has its own rules and netiquette. Be sure to understand it before posting your product. The next link are pretty generic channels, I suggest you to also find specific channels for your niche, your platform or your market.

Submission services

If you don’t have time to manually submit your startup/product to all these websites, or if you want to reach several tech blogs in one shot, you can use one of these services and they will do the submission for you. Some of them can be also used to find bloggers/journalists contacts.

Lists of blogs

As you can see, in this list there aren’t blogs like TechCrunch, TheNextWeb, Gizmodo, etc. There are thousand of blogs out there about tech, mobile apps, startups, games, etc., and it would be impossible to list all of them. Take a look to the next links if you need more PR resources.

This Woman Got A Job With The Most Wonderful Resume

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Nina Mufleh really wants to work for Airbnb. Thus, unlike other applicants, she started creating a fabulous project to attract Airbnb.

Nina had tried to get in touch with the company through emails and job listings, but had no luck. So she decided to take her job search to the next level by creating a stunning resume that mirrors Airbnb’s website. With her resume, Nina managed to capture the attention of both the CEO and CMO of Airbnb, and she has a formal job interview with a marketing recruiter from the company this week.

It took her about a week to create the resume, which included gathering all the data, researching the market, and working with a designer she had met at one of her previous jobs.

See Nina’s stunning resume here.

20 SEO Influencers to Follow on Twitter

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Search engines help consumers find online merchants and one of the best places to learn and improve search engine optimisation skills is Twitter.

Here is a list of SEO feeds to follow on Twitter. These feeds offer an abundance of strategies, resources, news, and opinion on search. There are publications and agencies, creative content marketers, social media influencers, big data thinkers, and many entrepreneurs.

1. Google Analytics

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Get digital measurement news and strategies straight from the Google Analytics team. Learn how to make data-driven decisions.

2. Search Engine Land

Search Engine Land is an online publication that covers the search marketing industry. Its feed focuses on news, tips, and expert opinions on SEO, pay-per-click advertising, and search engines generally.

3. Moz

Moz is an inbound marketing site that offers search marketing tools and services. Its feed offers plenty of useful content on search.

4. Rand Fishkin

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Rand Fishkin is founder and CEO of Moz. He has co-authored multiple books on SEO and co-founded Inbound.org, an online forum for marketers. He writes 30 to 40 tweets per week about SEO, marketing, technology, and startups.

5. Danny Sullivan

Danny Sullivan is founding editor of Search Engine Land and Marketing Land. Sullivan also serves as chief content officer for Third Door Media, which produces the SMX Search Marketing Expo conference series.

6. Barry Schwartz

Barry Schwartz in the CEO of RustyBrick and founder of the Search Engine Roundtable, which has covered search for more than nine years. Schwartz is also news editor at Search Engine Land.

7. Aleyda Solis

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Aleyda Solis is a digital marketer focused on international SEO via her consultancy Orainti. She’s also a search marketing blogger and frequent speaker. She provides insights for “digital nomads” at her Remoters.net.

8. Matt Cutts

Matt Cutts is head of Google’s webspam team. He’s a good source for insights on the Google perspective, regarding SEO and everything else.

9. Julie Joyce

Julie Joyce is owner and director of operations at Link Fish Media. She’s a helpful resource for information on linking strategies and life in Greensboro, N.C.

10. Bill Slawski

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Bill Slawski is director of search at digital marketing agency Go Fish Digital, as well as founder of the SEO by the Sea blog. He’s one of the best resources to learn how search engines work.

11. Richard Baxter

Richard Baxter is founder and CEO of Builtvisible, an SEO agency in London that helps brands with search and data-driven creative content strategies. Baxter’s blog posts offer a good mix of the creative and the analytical.

12. Neil Patel

Neil Patel founded KISSmetrics, Crazy Egg, QuickSprout, and Hellobar. He’s a serial-influencer and general marketing expert. His stream is full of useful how-to posts on SEO and digital marketing.

13. Ralph Tegtmeier

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If you’re looking for a guru to follow, consider Ralph “Fantomaster” Tegtmeier for search. He’s the founder of logobotixX SEO, the mastermind behind a slew of search products, and a prolific author.

14. Ann Smarty

Ann Smarty is the creator of MyBlogGuest.com, community and brand manager at Internet Marketing Ninjas, and former editor-in-chief at Search Engine Journal. Smarty is an authority at leveraging social for SEO.

15. Jon Cooper

Jon Cooper runs Point Blank SEO, a link-building site to help companies build high quality, white hat links to move up in search rankings.

16. Brian Dean

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Brian Dean is the founder of Backlinko. He specializes in providing practical strategies to master the art of link building, user experience, and content promotion.

17. AJ Ghergich

A.J. Ghergich is the founder of Ghergich & Co. Yes, the “@SEO” handle is a legitimate reason to follow Ghergich, but he also delivers plenty of practical tips and useful search industry news.

18. Annie Cushing

Annie Cushing is founder of Annielytics. Her feed is a good source for news and ideas on data, particularly web analytics data. Her data enthusiasm is infectious.

19. Jill Kocher

Jill Kocher is senior SEO manager at Resource/Ammirati, and longtime contributing editor for Practical Ecommerce. Follow her for news and ideas on search, big data, and all things geeky.

20. Tadeusz Szewczyk

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“Tad Chef” writes the thought provoking SEO 2.0 blog and helps people with blogs, social media, and search. His Pinterest success alone qualifies him as an SEO trailer blazer.

Top Marketing Trends in 2016 (Infographic)

“Is your 2016 marketing plan on trend? It may seem like every time you turn around there’s a new marketing trend to figure out. While it can be daunting to stay on top of what’s new, it’s important to realize which trends appeal to consumers – after all, they’re the ones you are trying to reach with your marketing! So, take a look at some of the latest marketing trends that consumers love, and learn what your business can do to get your 2016 local marketing plan on trend.”

Here are some key points you need to consider:

  • Consumers love mobile friendly websites because they are user-friendly and create a seamless mobile experience. In 2016, if it’s not already, your website needs to be mobile-friendly.
  • Live streaming apps like Periscope and Meerkat have made it easier for consumers to connect with brands and businesses. IN 2016, consider using one of these apps to connect with your customers. Your videos can be short and sweet, and best of all, you only have to have a cell phone or tablet to create and share them.
  • Users love taking and sharing quizzes across social media sites and the web, and marketers are using them as a way to engage with audiences. Leverage this trend in 2016 by integrating quizzes and polls in your content marketing strategy.

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Infographic credit: