Google Analytics 101: How To Optimise Your Marketing Strategy

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If you’re not too familiar with Google Analytics, trying to find out how it works can be a little daunting task. With so much data available to look for, it’s hard to know where to look to find the most important metrics.
Marketers that want to better understand their audience, and strengthen their marketing strategy, need … Continue reading “Google Analytics 101: How To Optimise Your Marketing Strategy”

Social Media Ad Dimension Cheat Sheet (Infographic)

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Social media marketing would never be fully optimised without relying on advertising.
The statistics are strong enough to back up the above statement. What makes social media advertising so powerful is the fact that it is not only do they take advantage of the popularity of social media platforms, but they also have a way of getting businesses to their … Continue reading “Social Media Ad Dimension Cheat Sheet (Infographic)”