“Is your 2016 marketing plan on trend? It may seem like every time you turn around there’s a new marketing trend to figure out. While it can be daunting to stay on top of what’s new, it’s important to realize which trends appeal to consumers – after all, they’re the ones you are trying to … Continue reading “Top Marketing Trends in 2016 (Infographic)”
Day: February 18, 2016
24 Great Tools for Conversion Rate Optimisation
|Believe it or not, driving traffic to your website isn’t enough to sustain your business.
In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimisation, or CRO, to convince said traffic to complete a desired action. In some cases, these optimisation techniques might be as basic as changing the color of … Continue reading “24 Great Tools for Conversion Rate Optimisation”