Customer Loyalty Is Still Important For Digital Age

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Recent study has been conducted across shopping affinity analysis. It found that retail brand loyalty is apparently alive and well in the hearts of Australia’s consumers this holiday season.
The study has revealed that although Black Friday holiday shoppers visited multiple stores, these shoppers visited the same retail locations they normally do. While the study focused … Continue reading “Customer Loyalty Is Still Important For Digital Age”

Is Your Website Accessibility Compliant?

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The extended December 31 2014 deadline for Australian website accessibility compliance is fast approaching (WCAG 2.0 Level AA standard). This is a mandatory requirement on all websites owned and/or operated by the Australian government departments and agencies under any domain. This includes external (public-facing or private) and internal (closed community) sites. Therefore, conformance is required for … Continue reading “Is Your Website Accessibility Compliant?”

Transport on NSW Ban Voiceless’ Kangaroo Bus Ads

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Recently, Transport for NSW has banned the ad about cruelty to kangaroos. It said the ad was too political and potentially distressing for children.
Voiceless, the animal protection institute, had planned to put the ads on Sydney buses as well as billboards at Sydney railway stations, aimed at getting Australians to become more aware of the kangaroos. The ads were … Continue reading “Transport on NSW Ban Voiceless’ Kangaroo Bus Ads”

Five B2B Aspects You Need To Pay More Attention in 2016 (Infographic)

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B2B marketers are faced with many options when it comes to digital channels.
There are websites, search, social media, big data, content creation, app development, software suites and many more that are just some of the essential areas that marketers have been allocating their budgets towards to build successful campaigns.
If you are a part of a … Continue reading “Five B2B Aspects You Need To Pay More Attention in 2016 (Infographic)”

What’s The Most Popular Social Media Channel in Australia

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Did you know that 65% of Australians use social media at least once a day?
The same survey revealed that 25% of respondents said that they use social media to find out more about a brand, while 20% used it to look for reviews before makin a purchase. The Australian government itself is currently looking at establishing an online security commission … Continue reading “What’s The Most Popular Social Media Channel in Australia”

Nielsen Launched DRM, Combining Mobile and Desktop Audiences

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Digital industry body IAB and Nielsen have launched Australia’s latest digital audience measurement currency, combining their audience bases across desktop and mobile devices for the first time.
The all-new Digital Ratings Monthly (DRM) substitutes the Nielsen Online Ratings which measures the most popular news sites in Australia. It also provides an insight into the audience size of services … Continue reading “Nielsen Launched DRM, Combining Mobile and Desktop Audiences”

Snapchat Reveals Big Updates in Its Messaging System

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Snapchat certainly knows its basic audience.
Text messaging is the dominant form of communication among teens, with 55% of 13 to 17 year olds noting that they text their friends every day. This finding has been reinforced by several other studies, and is reflected in the burgeoning user bases of apps like Facebook Messenger, WhatsApp and Kik. … Continue reading “Snapchat Reveals Big Updates in Its Messaging System”

60 Seconds Instagram Video Will Be Available For Everyone

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Here are two good reasons why you need to keep your faith on Instagram: they haven’t changed their algorithm (yet) and the video duration will be extended to 60 seconds.
Last month, Instagram announced a new 60-second video ad option, extending the options beyond their 15-second and 30-second variants. T-Mobile was one of the first companies … Continue reading “60 Seconds Instagram Video Will Be Available For Everyone”