Lego “Nexo Knight” is Ready to Hit Australia’s Toys Marketplace

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Lego has launched Nexo Knights, an interactive product line that links the digital gaming experience with that of physical playing. The product has filled up Lego’s digital offering online video content and a game app.
Last year Lego was named the most powerful brand in the world in the Brand Finance Global 500 report. It came out … Continue reading “Lego “Nexo Knight” is Ready to Hit Australia’s Toys Marketplace”

Happy Googles: Google Cardboard X McDonald’s Promotion

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Recently, McDonald’s Sweden has launched Happy Goggles, a promotion that lets kids turn their Happy Meal boxes (and smartphones, of course) into VR viewers.
The launching of Happy Goggles parallels with the Swedish “Sportlov” recreational holiday when many families go skiing. With this event in mind, McDonald’s have successfully created “Slope Stars”, a skiing based VR game … Continue reading “Happy Googles: Google Cardboard X McDonald’s Promotion”

3 Tips to Test the Effectiveness of Your Social Marketing Efforts

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If you’re using social media for business, you would need to test and measure it regularly. However, just because it’s hard to place a solid ROI figure on social media, doesn’t mean you can’t measure the effectiveness of social media.
Don’t test and measure just for the sake of having cool looking metrics and graphs. Instead, measure … Continue reading “3 Tips to Test the Effectiveness of Your Social Marketing Efforts”