Australian Online General and Mobile Advertising Market Report

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The expenditure on online general advertising in Australia is predicted to increase from AU$ 1,150 million in 2014 to AU$ 2,426 million in 2018, at a Compound Annual Growth Rate (CAGR) of 16%. The annual growth rate is predicted to gradually decline over the five year period to around 10% during 2019. The report finds that … Continue reading “Australian Online General and Mobile Advertising Market Report”

Growing Your Business Fast With Social Media Support (Infographic)

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So you have tweeted a time or two, asked people to follow your page on Facebook and LinkedIn, and thought about getting Yelped.
However, social media marketing is not as simple as that. If you’re a small business interested in social media marketing, it’s important to invest your money and time in the most beneficial area … Continue reading “Growing Your Business Fast With Social Media Support (Infographic)”

18 Fabulous Pinterest Tools To Amplify Your Business Performance

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Pinterest is one of the new social media for people to discover and share interesting pictures.
It’s also a place for businesses to connect with consumers and prospects through eye-catching product images and inspirational visual content. Thus, acquiring great performance in Pinterest is a must. In today’s post, we will share 18 useful tools to help brands … Continue reading “18 Fabulous Pinterest Tools To Amplify Your Business Performance”

“Real Time Marketing” Has Proven To Be Effective Method For Modern Content Campaign

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Have you ever considered taking advantage of breaking news on your social media channels? If not, you are certainly left behind the others.
A recent research from Wayin has revealed that 64% of real-time marketers have influenced breaking news on social media in the past year. The number increases to 78% for brands seeing an ROI … Continue reading ““Real Time Marketing” Has Proven To Be Effective Method For Modern Content Campaign”

Are You Ready for Instagram Algorithm Change?

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Instagram recently announced that it will adapt a non-chronological newsfeed order, similar to its big brother, Facebook.
Instead of sorting posts in a chronological order, Instagram’s latest algorithm will weigh in a variety of social signals, such as a number of post engagements. It will also consider content you liked before in an attempt to sort images in the order … Continue reading “Are You Ready for Instagram Algorithm Change?”