Archive | May, 2016

McDonald’s Australia Introduced The New Snapchat Filter Series

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McDonald’s Australia has successfully utilised Snapchat for its latest campaign.

This week, McDonald’s Australia has launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from Snapchat.

The only question now, is what will brands and agencies do with the rocketing platform?

What You Should (and Shouldn’t) Do During Social Media Market Research (Infographic)

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Social media is not just a great tool for marketing.

More businesses are learning how to use social media for market research. An infographic from Insights In Marketing points out a few key do’s and don’ts of social media market research that every brand should consider. See the full infographic below.

How Marketers Use Social Media

The most common marketing use that brands derive from social media is campaign tracking (60%). Other popular uses include:

  • Brand analysis (48%)
  • Competitive analysis (40%)
  • Custom care (36%)
  • Product launch (32%)

Unfortunately, market research, on the whole, is not a widespread practice among many companies. Most companies are more focused on churning out content than listening and observing their audience.

Want to know how you can leverage tools like Facebook, Twitter, and Instagram to become a better listener and data-gatherer? Take a look at these five tips from us:

  1. Start by defining goals and objectives. Open up Facebook Insights or any other third-party plugin you might be using and you’ll get hit with a tidal wave of data. That’s not necessarily a good thing. Not all data is valuable; only the data that’s related to your goals and objectives is worth paying attention to.
  2. Clean data. Leave time in your schedule/budget to clean the data. Cleaning data helps you see the bigger picture trends in your social market research.
  3. Social is a complement. Don’t over rely on social media market research at risk of excluding other channels. Instead, think of social as a complement.
  4. Keep an open mind. It’s easy to become so focused on your agenda or campaign that you start wearing blinders, unable to hear what your actual users are interested in. Don’t just listen to how your audience is responding to you. Listen to the new ideas they’re generating… the perspectives they’re most interested in.
  5. Refocus. Move from goals based on gut-feelings to goals that are data-driven.

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Infographic credit: Insight In Marketing

The Small Social Media Platform Breakthrough in 2016 (Infographic)

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With the huge amount of social media platform, not mentioning the new ones, the struggle to choose the one that your business really need is real.

Sticking with the big names like Facebook or Twitter won’t work as efficient as it used to be, as there are tons of businesses out there striving to be noticed. Competitors with bigger reach and marketing budget will crush you.

So, the most reasonable plan is targeting your prospects from new and not-so-famous social media paltform. However, you need to carefully choose the proper one, as you don’t want to waste your time and effort for unfavourable and unprofitable social media platforms.

The apps and mobile marketing landscape are evolving fast and they are paving way for context-based conversations. While social networking giants like Facebook and Twitter are home to billions of users worldwide, brands have the opportunity to bring snackable, fun, interactive content to connected consumers through smaller, more close-knit communities.

The infographic below illustrates which social media apps are poised to break out this year. Take a look at it and start investing your time and effort to the most suitable social media channel

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Infographic credit: Salesforce

Humans of New York: The Revolution of Storytelling

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Joan Didion famously said, “We tell ourselves stories in order to live.”

From the 20,000 year old cave paintings to the bedtime stories we hear as children and hope to one day tell our own kids, storytelling is a part of the human fabric. Nowadays, there are stories all around us. They entertain, delight, sadden, and anger. However, the best stories are those that inspire, and ultimately are powerful enough to change the world. And if you want to believe in the power of storytelling, just look at Humans of New York.

Started in 2010 by 32-year-old photographer Brandon Stanton, Humans of New York has grown far beyond its roots of solely New York-based, man-on-the-street interviews. What began as a project intended to “interview 10,000 of New Yorkers on the street and create an extensive catalogue of the city’s inhabitants” turned into worldwide phenomenon. To date, Humans of New York has amassed 20 million social media followers, and has featured stories from people in over 20 countries.

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However, it’s the latest Humans of New York series that drew the attention of millions and shattered crowd funding records. For two weeks, Stanton shared the stories of families, doctors, researchers, surgeons, and nurses in the pediatric unit of the Memorial Sloan Kettering Cancer Center. Through over 50 Facebook and Instagram posts, Stanton spread awareness about pediatric cancer and the emerging medical advancements to treat rare and highly progressive cancers. Best of all, the series raised $3.8 million dollars from over 100,000 donors that were moved by the Humans of New York content – all in a little over 14 days.

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Many of the stories featured parents sharing their darkest fears while the children shared nothing but hope – many of them worried not for themselves but for their parents’ well being during this tough time.

Take Grace’s story. In a series of six posts, we learned that Grace had stage four, high-risk neuroblastoma, a type of cancer so lethal that doctors from a different hospital told Grace’s mom to “keep her comfortable” after the treatment stopped working.

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However, when admitted to Memorial Sloan Kettering, doctors tried an experimental drug that ultimately saved Grace – and she proudly displayed her “beads of courage” to tell her incredibly difficult journey with a healthy dose of humor at having to turn down Justin Bieber while doctors had to restart her heart.

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Stories like Grace’s are part of the brilliance of Humans of New York. It’s the kind of storytelling that sticks with you – it’s raw, emotional, gut-wrenching, and inspiring. It’s the kind of content that elicits a visceral reaction, and in this case, serves as the catalyst to start a record-breaking fundraiser.

Part of the success of Humans of New York is how it has adapted to the way people consume content. As of 2015, more than two thirds of Americans have a smartphone, and today vertical viewing accounts for 29% of total time spend on screens. While storytelling itself may not have changed, how we read, listen, and interact with these stories has changed, and Humans of New York has adapted with the technology.

How we interact with each other has changed as well. Through the ability to comment, thousands more people were able to share their stories of survival, grief, and love. This Humans of New York series ended on a close-up photo of a memorial bench in Madison Square Park for Max, a 7-year-old boy who died of pediatric cancer and a community was born out of the comments section. Memorial Sloan Kettering even took to Facebook to thank everyone who helped spread awareness and support each other:

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The fact is that no matter what generation we are present, all of us need stories to survive and thrive. If you take a moment to look around, you’ll see that storytelling is very much alive and better than ever. It even has the ability to change lives.

Social Media Strategy For Lead Generation (Infographic)

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Have you ever wondered how your social media strategy work in lead generation?

The following infographic illustrates some quick facts, statistics, and explanations on how social media marketing strategy can make or break your company’s lead generation and when it’s best to use each platform.

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Infographic credit: Grow With Trellis

The ABCs of Visual Advertising (Infographic)

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Research has shown that 83 percent of common society members are visual learner.

Having creativity is one thing, but achieving your business goals with your design is another. Sometimes, the most aesthetically pleasing visual ads don’t work because they don’t serve a purpose or have a call-to-action. Here is a comprehensive guide on how to make your visual ads effective.

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Infographic credit: Bannersnack

Using Social Media For Recruiting (Infographic)

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One of the most unique ways in recruiting right now is using social media to reach candidates.

One of the reasons it works so well (as highlighted in the infographic below) is that it helps recruiters and hiring managers reach a segment of the potential candidate pool that’s been traditionally hard to connect with – people who aren’t actively looking for a new job.

Also known as “passive candidates” these are people who have great qualifications and would consider working elsewhere, but just haven’t started the job search. It turns out that 75% of potential candidates are not actively searching for a job.

Recruiters can now reach this huge talent pool using Periscope, Twitter, Facebook and Instagram. LinkedIn also offers tools that make it especially powerful. It’s great news at a time when it’s taking longer than ever to fill positions, and when 60% of hiring managers are concerned that unfilled positions are hurting the bottom line. However, using social to reach passive candidates begs a question: “Do candidates who weren’t actually seeking jobs perform as well as active job seekers?”

Take a look at the following infographic for more detailed information.

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Infographic credit: Betterteam

3 Sneaky Ways to Get Influencers Share Your Content

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Wouldn’t it be great if you could get other bloggers, industry influencers, and relevant companies to share your articles for you?

The truth is, it’s not as hard as you think. The important key is providing a compelling reason to share your content.

Everybody loves compliments. If someone wrote an awesome article about you, wouldn’t you want to share it around? With that in mind, here are three ways you can craft your content to encourage others to share it for you. As you create your next content, please try one of the following strategies:

1. Mentioning the Experts on Your Field

Email the experts in your industry and ask them the same question. For example, you might ask, “What are your favorite non-traditional social profiles for SEO and branding purposes?”. Make sure to explain the kind of article you’re pulling together in your email and make it clear the kind of names you’d be featuring. Don’t be bashful if you already have someone big onboard – it’s more likely to convince others to submit their answers too.

The genius of this strategy is that everyone you quote has some skin in the game. Every time one of those experts shares the article, you’re expanding your organic reach and earning industry credibility along the way. Just remember to follow up after you’ve published to alert them to the finished product.

2. Highlighting Famous People or Organisations

Everyone loves to be complemented. Find some people or companies worth shouting out and give them some space in your article. Explain what makes them stand out and link to their website (everyone loves backlinks). The benefits here are fairly obvious. Companies are likely to return the favor with a retweet or a share. You can email and/or tweeted people from every single company on the compiled email list. Most of the times, you will get retweets from Canva, Buffer, RiteTag and a handful of others. Their enthusiasm will catapult your article without much of your own additional effort.

3. Using the Piggybacking Strategy

This is a fun way to shout out someone famous and piggyback off their existing success. You might write something like “20 Ways Canva Has Completely Changed My Career”. You can expect a bit more traffic thanks primarily to the name recognition, but more importantly, it might convince Canva to share my content. They’d love to have a glowing article like that shared around.

 

Conclusion

When seeking extra attention for your articles, it can be tempting to use crazy titles and even crazier content. Remember, it’s important to keep your blog in line with your brand. It’d be pretty disappointing if your next article blew up but didn’t quote portray you the way you wanted.

Get creative but don’t forget that you’re building your online reputation along the way.

11 Quick Tips to Create Amazing Visual Content (Infographic)

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Nowadays, online content is being produced in formidable speed, where every story is being presented for the audience to see and where users are constantly choosing what to consume.

However, visual content still gets the most appealing type to our senses. Information that is driven through visual content can drive in more blog traffic and hold the interest of your readers.

Visual content can be the secret recipe to boost your blog engagement and traffic. They can be eye-catching, attention-grabbing and compelling additions to a blog post that can increase traffic by manifold. For more useful tips regarding visual content and how it can help your blog further, take a look at the following infographic:

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Infographic credit: Fast Web Start

Understanding Viral Content: A Brief Introduction (Infographic)

Viral content always wins a special place in every marketer’s heart. However, creating a well-established viral content is completely different case.

We should agree that the term “viral marketing” is quite offensive. For those who are not familiar, viral marketing will sound like something evil and unhealthy. However, any serious business owners have to embrace the power of this “virus”. It has a unique way to spread and affect others unconsciously. It hosts on other entities and uses them to multiply. In the right place, this “virus” will grow at a faster rate.

If the “virus” has unique characteristics and good media to spread, an “outbreak” may happen. Take a look at the following infographic for short introduction to viral content.

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Infographic credit: BuzzSumo