The majority of Australians say there is too much advertising, most is forgettable and it can’t be trusted.
Grey Group Australia has conducted research in partnership with Zing Insights for its Eye on Australia report, looking at how brands are fairing in a new media world. However, the study has found that brands are suffering and that … Continue reading “Australian Brands Suffer From Poor Ads”
Day: May 12, 2016
Is This The Demise of Video Advertising?
|Most media companies are pouring resources into video. However, it may not be the holy grail for much longer.
Everyone’s raving on about video advertising, but many tech experts opined that it could all end up being a fad. While there’s no denying the rise of video ads, we must question the real value of our customers.
As media … Continue reading “Is This The Demise of Video Advertising?”