Google Analytics is Getting an AI Boost

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Last week, Google announced that it has added real-time, AI-enhanced reporting capabilities, as well as easier sharing of data, to its popular Analytics site analysis software.
The new functionality – dubbed “Automated Insights” – is available on late-generation Andriod/IOS devices now; a web version is also in the works.
Why this is a big deal

“Google is taking … Continue reading “Google Analytics is Getting an AI Boost”

The True Power of Pinterest for Marketing (Infographic)

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Pinterest is now in a mission to become the most valuable platform for eCommerce.
In order to do this, the online pinboard social media company has been introducing a steady flow of new features, including native video, image-defined search and a raft of new ad options and improvements. However, despite stats showing that Pinterest users come to … Continue reading “The True Power of Pinterest for Marketing (Infographic)”