Twitter Is Targeting Small to Medium Businesses For Their Ad Platform

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Small and medium sized Australian businesses can now advertise on Twitter. The social media company is launching its self-service ad platform in Australia, as it looks to broaden its audience base and uplift ad revenue.
Small and medium sized Australian businesses will now be able to advertise on the social platform for the first time using … Continue reading “Twitter Is Targeting Small to Medium Businesses For Their Ad Platform”

Instagram Stories and Snapchat Stories Head To Head (Infographic)

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Instagram and Snapchat are rolling out new features in an effort to be the best and emerge as the dominant social platform for sharing photos and videos.
Until recently, Instagram has been the preferred platform for well-edited, highly curated, aspirational photos and videos, while Snapchat has been steadily attracting social media audiences—teenagers and millennials, in particular—by providing a way … Continue reading “Instagram Stories and Snapchat Stories Head To Head (Infographic)”