Archive | December, 2016

Google: Year in Search 2016

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2016 seems to be a great year for online business.

The famous year in review from Google, with news coverage of some of the world’s most inspiring and shocking stories, this is Google’s “Year in Search” video for 2016. Starting slightly on the darker side, the film manages to find the brighter side of the world and highlights a message of hope for the future. Enjoy.

Twitter Has Introduced 360 Degree Option to Its Video

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On Wednesday, Twitter has announced that live 360 videos are now available on both Twitter and Periscope.

Based on a report from Alex Pettitt, the responsiveness of the 360 video is smooth, providing a whole new element to the Twitter video consumption experience. It will no doubt add another consideration for live broadcasters and their content.

Of course, Twitter’s going to compete with its bittersweet rival, as Facebook announced 360 live-streaming a couple of weeks back. Similar to Facebook, 360 streaming will not be available to all users initially, with only “select partners” able to go live in 360 via Periscope at first. Still, even if they are working to stay in touch, it’s an important step, as Facebook, with their much larger audience and reach, could quickly overwhelm Periscope as the live-stream destination, which would be a big blow for Twitter’s ongoing live ambitions.

Live videos will be highlighted by a new icon – as explained by Periscope:

“Live 360 videos are marked with a badge. When you see a 360 broadcast on Periscope or Twitter, you can change the point of view by moving your phone or tapping and scrolling around the screen?—?all while watching live.”

In terms of how users can capture content in 360 degrees on Periscope, in the video Pettitt’s broadcast partner Brandee Anthony shows the equipment they’re using and how it works, with an Insta 360 camera that plugs into your phone. The Insta 360 camera retails for around $US150 to $US250.

Periscope also notes that while live 360 videos will only be available to a small group of partners initially, the feature will be rolling out to more users in the coming weeks. You can sign up to be among the first to get access here.

In this sense, it’s worth getting a handle on it now – having 360 live content on both Facebook and Twitter will accelerate the medium’s adoption, so taking it in and considering how your brand might use it could be well worth the time and effort.

How To Create A Successful Style For Your Brand (Infographic)

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The brand style guide is something that provides structure to people working on a campaign. However, it is often forgotten about or overlooked by most neophytes.

It’s an important document that helps all people do their job properly while making sure the brand is represented in a manner that maintains the corporate ethos. Working on a marketing campaign involves combining multiple elements that require correct use and placement to properly represent the company. It takes planning, cooperation from different departments, and input from all involved. This is why a style guide is necessary, but not always created and included when a project is presented to employees.

While there are multiple reasons why a marketing campaign needs to have a style guide, they all come down to one thing: cohesion. The final work needs to represent the company properly. The style guide also contains guides on the proper font to use, the placement and use of logos in the work, quotes or taglines, and what to avoid in work that can create a legal entanglement.

Set one person to work on the style guide and make sure that the relevant departments give their comments before it’s finalized. A clear, concise style guide makes it easy for all people involved to do their jobs properly and turn in work that needs the least amount of editing before it goes live on a website or is published. Check out the infographic below to learn more about why it’s important to have a style guide for your next campaign.

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Infographic credit: Copypress

LinkedIn’s New Report Informs That It Is A Great Place for Freelancers

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According to a new report from LinkedIn, 35% of the workforce in the US are now freelancers.

Whether you’re looking to grow your side hustle or want to jump in with both feet, LinkedIn’s data some valuable trends, gleaned from their ProFinder tool, the platform’s recent foray into the gig economy.

Going Pro

LinkedIn’s data shows that business coaches, marketers and designers dominated the freelance marketplace in 2016.

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According to the official post, these three categories accounted for nearly 50% of the 9,500 ProFinder survey respondents.

“According to our data, skills-based fields like writing, photography and home improvement are the most popular amongst younger freelancers,” LinkedIn noted. “On the other hand, more senior freelance professionals tend to take on roles as coaches, business consultants, real estate professionals and marketers.”

The data also shows that the average freelancer is an older male, while the more senior a professional is in their career, the more likely they’re going to take on freelance work or transition into freelancing as an alternative to retirement.

Hot Markets

The research also shows that 40% of U.S. freelancers are concentrated in just four states: California, Texas, Florida and New York. Finding and connecting with business opportunities, be it by geographic location, remote or some other segment is easy when you learn how to use LinkedIn’s ProFinder service.

Showing You the Money

Some 56% of the LinkedIn members surveyed indicated that they make 100% of their income from freelance work.

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“Average hourly rates tend to be in the $50-$150/hr. range, with older freelancers typically charging more than their younger counterparts,” LinkedIn noted. “When it comes to billing, more than two-thirds of freelancers charge either by the project, feature or on a retainer basis, which reduces the need to track hours for projects.”

The data also shows there’s high demand for certified pros, such as freelancers who practice law, offer certified coaching or financial services and can command a bigger fee than other types of freelancers.

Where it’s Headed

As LinkedIn Economist, Guy Berger notes:

“With the U.S. economy continuing to expand and the labor market continuing to tighten, 2017 is likely to be an even better year for freelancers. Employers are going to face intensifying competition for the pool of available talent, improving the bargaining power that freelancers will have. This could mean better compensation, more flexibility and richer opportunities all around.”

So whether you’re among these trending freelance industries, or in one of the others ProFinder supports, you have more evidence than ever to consider LinkedIn as a way to leverage this 2017 workplace trend.

One final bit of advice before you jump into the freelance game and sign up for ProFinder – make sure your LinkedIn profile is what I call “client-facing”, meaning it reads not like a virtual résumé, but instead is all about how you help your ideal clients achieve their biggest goals.

With that in mind, LinkedIn’s looking to help you with that side hustle or full leap into your own gig in 2017, so take advantage.

Why Instagram Matters For Marketing? (Infographic)

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As one of the most popular social media platform, Instagram continues to grow and expand, while becoming an increasingly relevant concern for more and more marketers and brands.

Recently, Instagram has announced that it now has more than 600 million monthly active users. While this latest milestone is not reflected in this new infographic, the data provided is worth a look for anyone considering whether Instagram is worth the time and effort for their business.

Take a look at the infographic below for Instagram’s user growth, engagement, brand performance and other usage data.

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Infographic credit: WebpageFX

Merry Christmas & Happy New Year 2017 From The TWMG Team

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The management and staff at TWMG would like to wish you a very merry Christmas and a happy new year. We thank you for your support over the last year and look forward to a successful 2017.

Our office will be closed from 23 December and will reopen on 9 Jan 2017. If you need top get in touch during those dates please email us: admin@twmg.com.au

Enjoy the holidays.

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Facebook Instant Article Has Suffered Some Misreporting Issues

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Facebook has unveiled a reporting error of Instant Articles traffic on iPhone. So far, this is the fourth misreporting issue since September.

The error, which has now been rectified, underreported iPhone traffic from Facebook in ComScore products, affecting “a small number” of publishers between 20 September and 30 November 2016.

“ComScore alerted us to the issue, and we’ve since identified this is a result of a recent Facebook update that impacted publishers using our legacy comScore integration who support HTTPS on their websites,” Facebook said in a blog. “This caused an underreporting of iPhone traffic from Facebook in comScore products between Sep 20 to Nov 30, 2016. iPad and Android traffic were not affected.”

Facebook said it has worked with ComScore to provide accurate estimates for the publishers affected. The furore around Facebook “marking its own homework” escalated in September when the social network admitted it had been over inflating video view metrics by up to 80%. Since then, Facebook has made several more misreporting revelations as it carries out an internal investigation over the accuracy of its metrics.

These have been communicated via its metrics FYI blog, an attempt to offer more transparency, “clarity and confidence” in its metrics. Some brands remain unmoved by the revelations, telling AdNews Facebook campaigns produce good results when stacked up against a brands own measurements of success and KPIs.

However, many advertisement media will view this as another blow to Facebook’s credibility, raising further calls for digital media companies to produce a single set of industry metrics that can be verified independently.

50 Simple Social Media Tips To Promote Your Brand (Infographic)

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With 2017 fast approaching, now is the perfect time to start planning your social media activities for the new year.

You can certainly carry on with the same approach you’ve had for the last 12 months. Unfortunately, you can’t expect to get different results. On the other hand, if you want to see more followers, brand awareness, engagement, web traffic or sales in the new year, it’s time to make some important changes.

Not sure where to start? Here are 8 steps for you to follow:

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Infographic credit: Printsome

Instagram Introduces The Latest “Save Posts” Option

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Instagram has added a new option which enables users to save posts they might want to view again later.

As Instagram stated in its official post:

“Now you’ll see a new bookmark icon underneath posts in your feed. Simply tap it to save a post to a new, private tab on your profile. There you can see all the posts you’ve saved — and they’re only visible to you.”

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Instagram says users can use the tool to keep track of “a funny video you want to remember, a new outfit you like or even inspiration for an upcoming vacation” – the latter two obviously pointing directly to business opportunities on the platform.

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Instagram, and its parent company Facebook, have been working to evolve their platform in 2016, introducing major changes like a feed algorithm and adding Stories into the mix. In addition to this, Instagram’s also been upping their business appeal – they added brand profiles back in June and have expanded their ad options to help businesses tap into their now 500 million strong user base.

Adding in bookmarks is another option on this front – and while it may seem minor, Facebook reported earlier this year that 250 million people use the save feature on their platform every month, so it’s clearly something that’s of value to a lot of users. This is also why Facebook added an option to save links from within Messenger back in October.

Are You Ready For Instagram Live?

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Instagram’s latest update will be available to a lot more people.

Instagram is now starting to bring its live-streaming features to everyone, the Facebook-owned service announced on Monday. Users all over the world will start to see the feature today and those in other countries will have access “over the coming weeks,” according to the company.

Instagram had previously announced live video was coming to its app. Its features are more like Snapchat than Facebook in that live videos disappear after the stream ends. When someone you follow is live, it will appear in the Stories section of the app and some users will receive notifications when someone they follow is live (based on an algorithm that determines which followers are most likely to be interested.)

If you have post notifications on for an account, then you’ll also get alerts when they go live. Live videos will also appear in the app’s “explore” section.

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To check whether you have access to live video, swipe into the “Stories” camera in the app and look for “live.” The live broadcasts themselves are similar to those on Facebook and Twitter’s Periscope: viewers can comment and add “hearts” to the streams as they watch.

For Instagram, the update marks one of the app’s biggest changes in year as it is the biggest shift yet toward the “in the moment” sharing often reserved for Snapchat. Facebook’s photo app has made no secret of its desire to be more like Snapchat in recent months.

The company first rolled out Stories, essentially a copy of the Snapchat feature of the same name, in August. Last month, the app added new ephemeral messaging features, which introduced alongside live video.