Archive | February, 2017

Why YouTube Matters To Marketing? (Infographic)

While video is on the rise across basically all the major social platforms, YouTube remains the leader in online video.

While Facebook and YouTube are racing for more influence, both of them serve largely alternate purposes. Facebook’s currently aligned to more casual video viewing, where YouTube is a more dedicated consumption experience.

That said, while you look to add video content into your marketing mix, it’s important to also keep YouTube in mind. The platform has an established monetization model and added SEO potential due to its Google connection. YouTube also has live-streaming options and social tools, which its expanding as it works to keep in line with evolving consumer trends – while they also recently added the ability to target users based on their Google search behavior, another key benefit.

To provide more context on the potential of YouTube for your marketing efforts, take a look at the following infographic, which outlines some key statistics around the platform’s growth, ad options and tips on how to maximize your brand’s YouTube presence. Take a look at it.

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Infographic credit: WebpageFX

Guest Post: Zoom Into The 2017 Video Marketing Trends (Infographic)

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Infographic credit: Social Paragon

13 Great Instagram Tools For Professionals

Instagram is the best social media platform to share personal moments and inspirational experiences. With more than 300 million monthly users, it’s also a perfect place for businesses to develop and post engaging content, monitor posts and campaigns, and analyse their engagement with an expanding audience.

In today’s post, we will share a list of tools to help businesses establish, manage, and grow their presence on Instagram. There are tools to create and schedule posts, manage relationships, run promotions, display content, and analyse engagements. Several of these tools are free. Let’s start the ist with:

1. ScheduGram

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ScheduGram is a tool to manage Instagram accounts. Upload and schedule multiple images to post later to multiple accounts. Let multiple users log into your ScheduGram account, schedule posts for your accounts, and see who has scheduled what. ScheduGram provides direct integration with Canva to design images. Price: Starts at $5 per week.

2. Tagboard

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Tagboard is a tool to experience content from social networks. Each tagboard is a collection of social media posts that share a common hashtag. Tagboards can be embedded on websites, integrated in to mobile apps, and shown on displays. Viewers can favorite, retweet, reply, comment, and like — right from your tagboard. Price: Basic is free. Contact them directly on pricing.

3. Iconosquare

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Iconosquare is a tool to manage and promote your Instagram account. Manage your community and analyse your followers’ growth. Promote your account across other social networks with feed tabs or photo widgets. Engage your community with photo contests. Set up, promote, moderate, monitor, and publish results of an Instagram contest all within Iconosquare. Price: Contact on pricing.

4. Crowdfire

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Crowdfire is a tool to manage your relationships on Instagram and Twitter. Find inactive users and unfollowers, and locate relevant users to follow. Keep track of how your social media updates affect your follower/unfollowers states. Check the relationship between any two Twitter/Instagram accounts. Price: Free.

5. TakeOff

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TakeOff is an app from Crowdfire to schedule Instagram posts. Automatically schedule posts for times when they’ll be seen by most of your followers. TakeOff analyses your captions to suggest relevant, high discovery hashtags. Add clients or team members who help you review or create content for Instagram. Price: Free.

6. INK361

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INK361 is a web app to manage your Instagram account. Create albums, discover new contacts, sort who you follow into Circles, and set up alerts for new posts. Get a clear overview of your Instagram stats to keep track of your social impact over time. Embed an Instagram Gallery on your website or blog. Using the INK361 Facebook Instagram App, view your Instagram images on Facebook or share them on your Facebook page. Price: Free.

7. Repost

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Repost is an app to repost photos and videos on Instagram, while giving the credit to the original poster. Pro upgrade lets you manage multiple Instagram accounts. Price: Free. Pro is $4.99.

8. Piqora

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Piqora is a visual marketing platform for Instagram and Pinterest. Piqora provides recommendations for images to publish, and enables your entire team to collaborate on a calendar. Launch a promotion and track results. Put the best user generated content from Instagram on your website as a branded gallery. Price: Contact on pricing.

9. Tapshop

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Tapshop from Piqora helps to get your Instagram fans shopping. Your audience will find a custom page of products they’ve liked and get an email with links directly to your product pages, as you collect email addresses. Measure the likes, clicks, orders, and revenue generated by your Tapshop page from within your Piqora Publishing Dashboard. Price: Contact for pricing.

10. Offerpop

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Offerpop helps you run interactive promotions and utilise user-generated content. Create sweepstakes and sampling programs. Reward loyal customers with exclusive offers and content. Track performance and export data to email and CRM systems. Display branded content, offers, and ads within user-generated-content feeds to create shop-able content galleries. Price: Contact on pricing.

11. Collec.to

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Collecto is a web platform to manage your Instagram presence. Organise images into albums, get stats on your account, utilise the enhanced browsing feature, and syndicate your content with RSS feeds. For brands, it offers tools to run effective contests and get accurate statistics. Price: Basic is free. Pro is 8.99€ per year. Brand is 169€ per year.

12. SnapWidget

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SnapWidget allows you to easily embed a photo gallery in a website or blog. Display an Instagram photo gallery for a specific username or a hashtag on your blog or website. Price: Free.

13. Instagram for Business

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Instagram for Business is one of the best tools to grow your brands. Visit its blog for tips, brand spotlights, API examples, and news. Recently, Instagram is rolling out a new suite of business tools, including account insights, ad insights, and ad staging. Price: Free.

Digital World in 2017: A Global Overview (Infographic)

Are you ready to revamping your digital strategy in 2017?

Social media is an ever-evolving set of skills, best practices, and platforms. The social networking platform companies are continually rolling out new features as they compete for an ever-dwindling commodity—our time. However, if you take a look at social media statistics, you can get an idea of how to best use social media for your business. In today’s post, we included a quite thorough overview of digital trends in 2017. Take a look at it here.

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Infographic credit: We Are Social and HootSuite

Apotek’s “Coughing Billboard” is a Great Example How Innovative A Digital Touch Can Be

When you don’t have enough creative billboard in the world (like this massage billboard), you will create another one.

There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers.

It’s a pretty fun way to get people to quit smoking for the new year in Sweden, with the pharmacy promoting nicotine replacement products as the pay off. Take a look at the promotional video below:

The Three Types of Thought Leadership in LinkedIn (Infographic)

Thought leadership is how more of today’s brands get noticed and gather more influence.

However, there is no single magic bullet for success. Choosing which ingredients go into your content marketing calls for a look at your overall strategy. Taking a high-level overview can help you identify any gaps in your brand’s influence and create the thought leadership you need to go from line cook to head chef.

To help you establish the right recipe, in today’s post, we will present of three different types of thought leadership in a simple , easy to understand infographic. Depending on your company’s size, industry, and business objectives, you might create content assets that display:

  • Industry thought leadership, including perspective on news and trends
  • Organisational thought leadership, embodied in the vision and ethos of your company
  • Product thought leadership, focused on being the best solution for your customers

For more detailed information, take a look at the infographic below.

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Infographic credit: LinkedIn

Hobbies That Will Make You Money (Infographic)

There is an old proverb said: “If you love what you do you’ll never work a day in your life”.

Each one of us love to spend time on things that give us personal satisfaction. This is what we call as a “hobby”. Hobbies help us to build self-esteem and relieve stress. Wouldn’t it be a great idea if you are able to generate some nice income doing the things that you love the most? Here is an infographic which explores several ideas to give you money from your passion:

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Infographic credit: Pound Place

Blogging Guide for Beginners (Infographic)

Are you a beginner in the blogging world?

While there is no easy way to success, and no foolproof plan to a successful business blog, these tips can make your business plans so much easier. Properly using a blog can be an invaluable advertising tool, establish you in your industry, and expand your client base. When there are so many benefits, it is worth putting in the work and following these tips in order to make sure your blog is as successful and efficient as possible. Take a look at the infographic below for more information.

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Infographic credit: OnBlastBlog

SlideShare: How To Make It Work For Your Business (Infographic)

 

If you haven’t realised it yet, SlideShare is more than just a website for presenters and speakers.

Simply put, the company is a social media platform where all professionals can upload presentations, documents, videos, and infographics, and people from every industry have found success on the site. In fact, SlideShare has five times the traffic from business owners than other popular social sites.

It takes more than a few generic slides to earn clout on SlideShare. Users need a goal, a clear and concise title, and a beautifully designed piece of content that’s optimized so people can find it. Just like on other sites, keywords and well-written descriptions count.

SlideShare manually curates content for its homepage and features presentations. And each month it posts themes—two topics chosen by SlideShare’s team—for users to create and upload presentations and be featured on the homepage. Being on the site’s homepage certainly drives views and follows.

However, to grow your following organically, be active: Follow other users, like, comment, and subscribe. You should also monitor your analytics. Using the tips in this infographic, your business can use SlideShare to find more traction online and engage your audience.

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Infographic credit: Salesforce