22 Quick Facts About Australian Mobile World

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Mobile Marketing

Mobile world has become a very fascinating area in online marketing and every online marketers need to know the latest facts about it. This way, they can always stay updated about the latest news from mobile world and take the right decision when the problems arise. Here is a list of 22 quick facts about Australian online, mobile and tablet usage.

  1. 67% of Australians own a smartphone.
  2. 11.19 million Australians have a smartphone.
  3. 37% of Australian homes now have tablets.
  4. 7.5 million Australians accessed the internet via their mobile phones (42% of adults).
  5. Almost half of Australian mobile subscribers have switched providers in the past 3 years.
  6. 40% of Australian mobile subscribers are considering a change in the next 12 months.
  7. Only 43% of Australian smartphone owners are on a one or two-year contract.
  8. Australia has the fastest mobile download speed in the world.
  9. 7 in 10 Australians are active social media users.
  10. 60% of Australians are active Facebook users.
  11. There are 12 million users of Facebook in Australia.
  12. There are 9 million daily active Facebook users in Australia.
  13. There are 7.3 million daily active users of the Facebook mobile app in Australia.
  14. Australian tablet owners spend 50 mins/month watching video on a tablet.
  15. Australian Smartphone owners spend 1 hour 20/month watching online video on their phone.
  16. iPhone devices made up 35.2% of Australian smartphone sales in December 2013 versus sales of devices running Android at 57.2%
  17. 82% of Australians spend almost a day per week online (23.3 hours).
  18. 38% of Australian households have four or more internet enabled devices.
  19. 74% of Australians consume TV and internet simultaneously.
  20. 13.08 million Australians had downloaded a mobile app.
  21. 27% of mobile internet users do not have fixed-line internet at home.
  22. 62% of online Australians use three or more devices to access the internet.