Recently, the picture of a dress is tearing online audiences apart globally on what its actual colour is.
People have been aggressively arguing on social media with two primary teams emerging: Team Blue and Black and Team White and Gold. Other variants have also emerged but these remain the two major camps thus far.
The surprising thing is, how come a trivial thing such as the colour of a dress can go viral?
Well, any content that can polarise views and make the conversation a debatable has the ability to go viral. People see this in daily conversations around sports, politics and any other topic where two strong viewpoints emerge. This is what happened with the dress phenomenon. Blue or Gold became those two strong viewpoints that breaks the netizens around the world.
Still, what made it a worldwide phenomenon? It’s BuzzFeed. The American internet news media company discovered the content on Tumblr and created more than eight(!) different stories around it. Given the number of users on the platform (distribution) that BuzzFeed is, it garnered over 40 million views to its various stories. So not only was the content viral-worthy (because it was debatable and polarised views), it had the right team pouring fuel to the fire.
Meanwhile, smart marketers around the world have taken the leap and launched their own interpretations of the dress. Here are some creative tweaks that might make you inspired (or chuckle):
1. Zalora Malaysia
2. Tiger Beer Singapore
6. Smirnoff Malaysia
9. Pizza Hut
11. M&M’s (version 1)
12. M&M’s (version 2)
19. Dunkin’ Donuts
21. Crocs Shoes