3 Steps to Optimise Your Social Media Marketing Strategy

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Nowadays, social media embraces an enormous power of digital marketing that can give you the bigger engagement level with your customers. You can use social media to set up promotional campaigns, create viral promotions, increase brand awareness and build a fan base. However, the most important thing to care about social media marketing is to set up a clear goal. Social media marketing is not just about the number of likes, fans, or followers. It’s more about personal engagement with loyal customers. It’s about two-way communication and giving a “organic” side of your company and brand. Social media is very common among businessmen, but many of them are not optimising its usage. Here are three steps to optimise social media for marketing

1. Make It Easy

Here is what I mean: put direct links to your social media sites in your main website. It is a must. When your customers go there to get information about your company, products or services, it will make senses to have the “social media buttons” on the landing page. Make them visible and appealing enough to be clicked. See our embedded links to social media on the right side of this blog.

Let your audiences subscribe to your newsletters or keep your brand’s updates via Facebook, Twitter and RSS. Don’ make it too hard for them to find these links!

2. Create the Best Content Ever

Any social media experts know that content is the king. Con tent is primary driver of traffic, sales and clicks. Traditionally, many companies have a passive website where the content is static and limited. The only customer engagement media they have is the Contact Us page. This is so old school. Fresh contents with daily updates for customers to re-visit, comment and share are more valuable and interesting. This kind of contents open a lot of avenues for your customers and potential prospects to communicate with you online. Make sure that your website and social media accounts are actively updated with fresh contents and latest trends.

3. Engage More

Social media is all about engagement. In the business world, it would be a great place for the company to keep a good relationship with its customers. If you are not an expert in this field, hire one who specialised in this particular area. The age of deleting negative comments in social media to protect your online reputation is over. Engage, communicate and establish your company’s credibility via social media. Bad and negative comments are virtually unavoidable, but with good and positive responses, you can win back more customers. Encourage for more positive feedback and learn more about how to improve the quality of your relationship by communicating to your customers in more personal level.

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