30 Best and Free Online Marketing Sources

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content-discovery

Between January 2011 and January 2015, the number of job listings containing “content marketing” or “content strategy” grew by about 350 percent.

However, how many people actually know anything about digital marketing, specifically social media marketing and/or content marketing? You’re probably thinking, “Well, that’s why I’m hiring someone to do it!” Still, before you ever hire someone for a job, it would be better if you know how to do the job yourself.

There is a lot of reasons concerning the above statement. However, instead of boring you with arguments, it would be better if you know where you can quickly pick up these digital marketing skills. Here’s a comprehensive list of 30 best sources to learn digital marketing online.

1. The Beginner’s Guide to Social Media by Moz

Cost: Free

The Beginner’s Guide to Social Media is a beautifully laid out and interactive guide that makes it easy to learn what you want when you want.

2. Social Media Calendar by Twenty20

Cost: Free

According to Micah Cohen, Twenty20 Product Manager, Twenty20 interviewed hundreds of social media managers to come up with the best social media content calendar, which gives you seven days notice on all major events/holidays accompanied with popular hashtags.

3. Content Marketing Stack curated by Nicolas Nemni

Cost: Free

The Content Marketing Stack is a curated directory of content marketing resources and tutorials.

4. Marketing Stack by Ben Tossell, Mubashar Iqbal and Daniel Kempe

Cost: Free

Marketing Stack, which inspired the above Content Marketing Stack, is a curated directory of marketing resources and tools. It was inspired by StartUp Stash.

5. Content Machine by Dan Norris

Cost: Free

Free on Kindle, Norris provides nine proven frameworks for content marketing to scale a content marketing machine.

6. Getting Started With Social Media: A Resource Guide by Social Media Examiner

Cost: Free

If you are new to social media or you’re not sure you’re doing the right thing, this page is for you. It contains a number of resources to help bring you up to speed.

7. Social Marketing Success Kit by Marketo

Cost: Free

Discover how to drive new business and revenue through various social media channels with the Marketo Social Marketing Success Kit.

8. HubSpot Social Media Blog by HubSpot

Cost: Free

Learn about the latest news and updates on social media via HubSpot, which breaks the marketing news before anyone else.

9. Learn Local Marketing by Moz

Cost: Free

The Moz Local Learning Center will teach you: what local search is; whether local search is the best marketing option for your business; and how to implement local search best practices to drive the maximum number of customers to you.

10. The Beginner’s Guide to SEO by Moz

Cost: Free

The Beginner’s Guide to Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make your websites search engine–friendly.

11. The Beginner’s Guide to Link Building by Moz

Cost: Free

Whether you’re brand new to link building or have been doing it for a while, we’re sure you’ll find something useful in this guide.

12. 48 Content Marketing Tools To Help You Save Time And Get Better Results by Adam Connell

Cost: Free

Connell shares a powerhouse of epic content marketing tools with you that will help you do everything from planning to promoting and improving your content.

13. The Blogging Wizard Resource Library by Adam Connell

Cost: Free

You’ll find a collection of guides, templates and checklists that you can use to grow your traffic, email subscribers, social following and more.

14. A 52-Installment Content Marketing Course by Copyblogger

Cost: Free

This guide will fill in the gaps to your content marketing knowledge, and it will help you become a content marketing expert in your industry or company.

15. Content Marketing Glossary by Curata

Cost: Free

All the words (and influencers) you need to know to kill content marketing.

16. 212 Blog Post Ideas by Digital Marketer

Cost: Free

This article is divided into 8 sections, each representing a goal you might be trying to reach with your blog. You can also download a mind map of this post here.

17. Effective Blog Content MindMap by Lauren Holliday (me)

Cost: Free

This is a mindmap I created to help content marketers come up with effective blog content ideas.

18. Inbound Certification by HubSpot

Cost: Free

This free and open-to-anyone certification created by HubSpot is a comprehensive marketing course that covers the core elements of the Inbound methodology.

19. HubSpot Marketing Library by HubSpot

Cost: Free

A free and open-to-anyone library of anything and everything inbound marketing related, from ebooks to templates and more goodies for you to download.

20. The Definitive Guide to Content Marketing by iDoneThis

Cost: Free

A free, interactive content marketing guide based on the framework iDoneThis used to grow its startup from nothing to a million-dollar business.

21. Kapost Resource Library by Kapost

Cost: Free

Explore Kapost’s entire catalog of free marketing resources.

22. The Advanced Guide to Content Marketing by Neil Patel and Kathryn Aragon

Cost: Free

The most extensive and detailed guide of advanced content marketing techniques available today, according to guide authors.

23. The Essential List of Startup Marketing Resources by Ryan Gum

Cost: Free

Ryan Gum put together a list of the essentials you need to know to acquire customers for your startup.

24. Distributing Content Marketing – The Complete Guide by Iris Shoor

Cost: Free

So you created great content, now what? Distribute it!

25. The ultimate guide to creating content that converts by WPCurve

Cost: Free

In this post you’ll learn how to create content that converts (i.e. content that drives opt ins, leads and revenue to your business).

26. Primer by Google

Cost: Free

Primer is an experimental mobile app we created to make navigating the digital world easier for you.

27. The Beginner’s Guide to Online Marketing by Neil Patel and Ritika Puri

Cost: Free

According to authors, this is the most extensive and comprehensive introduction to online marketing that you’ll find anywhere.

28. Learn Marketing by Zana.io

Cost: Free

Learn how research-driven and experience-driven marketing can help your product or vision succeed.

29. Advanced Content Promotion Checklist and Guide by Process.st

Cost: Free

Process.st created this checklist you can use to promote the content you work so hard to create.

30. Ultimate Website Launch Checklist by Process.st

Cost: Free

Process.st created this handy checklist for you use on your next website launch or redesign.