2016 is now very much under its way and a new year of course means the scary (or fun, depends on your view) New Year’s resolution.
The new year inspires people to try new things, press bad habits and reflect on their lives. Before we take a look at our social media trends-based resolutions for 2016, since the beginning of the new year we’ve been using Talkwalker social media analytics to look at some of the most popular 2016 New Year’s Resolutions being discussed on the social waves.
1. START PRODUCING LONG FORM CONTENT FOR SOCIAL
This is a trend that most content and social experts expect to see this year with the return of Facebook Notes and rumors of a 10k character limit on Twitter hinting that social giants are thinking long form in 2016.
2. KEEP WEARABLE GADGETS IN MIND WHEN PLANNING FOR 2016
It’s no secret that the wearables market is beginning to gain momentum and digital marketers are advised to think wearable when designing their 2016 social strategy.
3. 2016 IS THE YEAR TO FOCUS ON SELLING THROUGH SOCIAL
Buy buttons are coming to Instagram, Facebook and Twitter in 2016 so it’s time to get serious about selling on social.
4. INVOLVE INFLUENCERS IN YOUR SOCIAL MARKETING
The social web is getting increasingly crowded but co-creating content with influencers can help your content rise to the top.
5. THINK HYPERLOCAL WHEN USING SOCIAL
Social is increasingly becoming a great source for local information and watch out for a more social Google Maps .
6. PERSONALISE YOUR SOCIAL MEDIA EFFORTS
At its heart, social media is about developing stronger connections with people so make sure you personalise your social efforts.
So here’s to hoping that for all of you, 2016 will be even more successful than 2015 and with these 6 social new year’s resolutions to stick by, your social media efforts should make a bigger impact than ever this year.