Search Results for: content strategy

Four Simple Steps To Implement Design Thinking Into Your Content Strategy

| By TWMG

Do you want to create a successful and stable content strategy? Then you need to consider about design thinking.
Despite its name, “design thinking” has little to do with slick fonts or pretty color palettes. The process was popularized by David Kelley, the co-founder of IDEO, an innovation consultancy known for producing a parade of groundbreaking … Continue reading “Four Simple Steps To Implement Design Thinking Into Your Content Strategy”

The Discipline of Content Strategy

| 0 Comments | By TWMG

We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.
Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been … Continue reading “The Discipline of Content Strategy”

7 Great Tips To Incorporate Your Content Marketing Strategy into Social Media

| By TWMG

Are you treating social media in the same way as content marketing?
Your content marketing should facilitate your social media campaigns. When used in conjunction with one another, you can connect with your audience in a much more powerful, exponential way.
That is why I have created a list of methods that you can use to enhance … Continue reading “7 Great Tips To Incorporate Your Content Marketing Strategy into Social Media”

Why Do You Need To Create Your Own Personalised Content Marketing Strategy?

| By TWMG

Any digital marketers on Earth are aware that “Content is King”. While the notion itself may be a little bit overused, it is by no means inaccurate.
Now more than ever it’s incredibly important to create a content marketing strategy and make it your your own unique content marketing strategy if you hope to drive traffic and … Continue reading “Why Do You Need To Create Your Own Personalised Content Marketing Strategy?”

Develop Your Content Marketing Strategy In The Right Way (Infographic)

| By TWMG

Have you prepared your best content marketing strategy?
Content marketing is one of the fastest growing marketing strategies. Fueled by an increasingly media-rich and capable web technology, your customers are craving for compelling and engaging content. Are you prepared? Will you capture their attention or just simply left behind? Take a look at the following infographic … Continue reading “Develop Your Content Marketing Strategy In The Right Way (Infographic)”

B2B Content Marketing Strategy in 2015: Benchmarks, Budgets And Trends

| By TWMG

B2B (Business-to-Business) marketers want their content to drive stronger results, specifically in terms of engagement and conversion, reveals new study.
A recent survey of more than 1,800 B2B marketers has revealed how they use content as a part of the marketing mix. The survey compiled many other interesting facts, including the fact that although 86% of B2B … Continue reading “B2B Content Marketing Strategy in 2015: Benchmarks, Budgets And Trends”

17 Examples of Great Content Marketing Strategy in Australia (SlideShare)

| By TWMG

Content marketing development in Australia has been grown fast for a couple of years now.
Google’s recent algorithm change has taught us that content marketing is very important for all businesses that want to take online selling more seriously. According to one research report, spending on content marketing in Australia is set to increase by 61%, … Continue reading “17 Examples of Great Content Marketing Strategy in Australia (SlideShare)”

How To Make A Content Marketing Strategy That Drives Local SEO (Infographic)

| By TWMG

Content marketing is one of the fundamental pillar of a solid local SEO strategy.
Unfortunately, many web and SEO agencies focus most of their efforts on the technical parts of the SEO strategy. They often miss the importance of content building, marketing and management. The truth is, a sustainable and dependable SEO strategy will never be … Continue reading “How To Make A Content Marketing Strategy That Drives Local SEO (Infographic)”