SEO Tips: How To Build A Strong and Reliable Local SEO Strategy

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Local business owners will understand the big challenges that come with local campaign and those of a non geo-specific brand.
Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other.
The above chart shows a breakdown of the weighting of various ranking factors within … Continue reading “SEO Tips: How To Build A Strong and Reliable Local SEO Strategy”

The Beginner’s Guide To Local SEO Landing Pages

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Local SEO is trickier than the general one.
If you handle a local business website, most likely you have already created numerous pages for your targeted locations. You may even have taken the extra mile by providing additional pages to target multiple areas surrounding your physical locations. Properly executed, this can be a perfect solution to measure … Continue reading “The Beginner’s Guide To Local SEO Landing Pages”

Local SEO Is Still Important For Business’ Longevity (Report)

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The funny thing is, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localised.
There are numerous studies and reports that indicate localised display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns – sometimes dramatically. Despite the available weight of evidence, some … Continue reading “Local SEO Is Still Important For Business’ Longevity (Report)”

The Importance Of Local SEO For Small Businesses & Startups

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According to a report from Google, 50% of people who make local searches on a smartphone visit a store within a day. In fact, most people today are turning to their smartphones and mobile devices to find nearby businesses and make purchases.
The report also found that 34% of tablet and desktop searchers will visit a business … Continue reading “The Importance Of Local SEO For Small Businesses & Startups”

How To Make A Content Marketing Strategy That Drives Local SEO (Infographic)

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Content marketing is one of the fundamental pillar of a solid local SEO strategy.
Unfortunately, many web and SEO agencies focus most of their efforts on the technical parts of the SEO strategy. They often miss the importance of content building, marketing and management. The truth is, a sustainable and dependable SEO strategy will never be … Continue reading “How To Make A Content Marketing Strategy That Drives Local SEO (Infographic)”

The Basics of Local SEO For Business (Infographic)

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In a previous post, we have discussed that local SEO is undeniably important for your business. Now, how to start managing your own local SEO strategy?
It may not be realistic to rank high in search results for certain queries if you have small business coverage. However, if you follow the infographic below on local SEO ranking factors, you might … Continue reading “The Basics of Local SEO For Business (Infographic)”

Local SEO Checklist: Small Business Guide on How To Grow An Online Presence

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Because of constant changes of Google’s algorithm, many small to medium-sized businesses are finding it increasingly difficult to make their mark on the search engines. Big brands have big budgets, and can pay SEO agencies big monthly fees to optimise their website for competitive keyphrases. However, smaller businesses are getting left behind; watching their rankings … Continue reading “Local SEO Checklist: Small Business Guide on How To Grow An Online Presence”