McDonald’s Australia Is Adapting Monopoly To Its Latest Mobile Campaign

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Are you a board game lover? Here is a great campaign that might fit your geeky hobby.
This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peek n reveal’ tickets to unlock unique mobile games, including … Continue reading “McDonald’s Australia Is Adapting Monopoly To Its Latest Mobile Campaign”

The Top 5 Global Mobile Gaming Trends (Infographic)

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Whether you’re into gaming or not, there is definitely a growing popularity of the mobile gaming.
Recently, the explosive growth of Pokemon GO has underlined that a huge amount of people are interested in games, mobile games in particular, making it a huge opportunity for brands to reach their audiences.
To get a better idea of the popularity and impact of mobile … Continue reading “The Top 5 Global Mobile Gaming Trends (Infographic)”

Test How Mobile Friendly Your Site Is With Google’s Latest Speed Testing Tool

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Google’s latest service will target one of the biggest market share in digital world: mobile website.
Nowadays, speed testing services seem to be the latest trend among tech companies. After Netflix launched its Internet speed tester Fast.com, recently Google has announced its own tool to help you measure your website’s speed and mobile-friendliness.
The mobile website speed testing … Continue reading “Test How Mobile Friendly Your Site Is With Google’s Latest Speed Testing Tool”

Nielsen Launched DRM, Combining Mobile and Desktop Audiences

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Digital industry body IAB and Nielsen have launched Australia’s latest digital audience measurement currency, combining their audience bases across desktop and mobile devices for the first time.
The all-new Digital Ratings Monthly (DRM) substitutes the Nielsen Online Ratings which measures the most popular news sites in Australia. It also provides an insight into the audience size of services … Continue reading “Nielsen Launched DRM, Combining Mobile and Desktop Audiences”

Australian Online General and Mobile Advertising Market Report

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The expenditure on online general advertising in Australia is predicted to increase from AU$ 1,150 million in 2014 to AU$ 2,426 million in 2018, at a Compound Annual Growth Rate (CAGR) of 16%. The annual growth rate is predicted to gradually decline over the five year period to around 10% during 2019. The report finds that … Continue reading “Australian Online General and Mobile Advertising Market Report”

Mobile Marketing Is Dominating Australian Christmas Shopping Trends

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More than third of Australians use smartphone for their ecommerce needs.
Latest research from Nielsen examines Australian Christmas shopping behaviour, especially on the opportunities to reach potential customers as they research and establish buying intentions. Moreover, the research found that during December 2014, almost half (44%) of all Australians with connected mobiles used their phone to search … Continue reading “Mobile Marketing Is Dominating Australian Christmas Shopping Trends”

How To Increase Your Mobile Marketing Performance

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Internet marketing experts used to say that the mobile web will be bigger than desktop one in 2015.
And the prediction is correct: mobile web rocks.
So what does this fact means for your business and how can you take advantage of it? If you haven’t thought about it, it’s time to. Most recent study has revealed that by March 2015 the number of … Continue reading “How To Increase Your Mobile Marketing Performance”