GPY&R Melbourne is building the anticipation ahead of the 2014 AFL season its latest campaign. Promoting the new catchphrase, “‘Everything’s Possible’, the campaign suggests that “everything” can happen during this season.
The campaign itself focuses on the high hopes every football fan has at this time of year. It is narrated by Aussie actor Chris Hemsworth.
Dorothy Hisgrove, general manager of people, customer and community at the AFL, stated that the start of the Toyota AFL Premiership Season is a particularly exciting time for fans, which is reflected in this campaign. “Speaking directly to our fans has never been more relevant than this year, given we will see an even greater focus on fan engagement and participation.”