Instagram recently announced that it will adapt a non-chronological newsfeed order, similar to its big brother, Facebook.
Instead of sorting posts in a chronological order, Instagram’s latest algorithm will weigh in a variety of social signals, such as a number of post engagements. It will also consider content you liked before in an attempt to sort images in the order of “relevancy,” or as what Instagram perceives to be of most interest to you.
Instagram has secured its position among top networks for businesses, thanks to its almost exponential growth. What started as a teen photo-sharing app bought by Facebook in then-incredible $1 billion deal, the network is projected to rack in $1.86 billion in revenue this year as its user base growth outpaces general social network usage.
Unfortunately, this change has caused a storm of complains. It went as far as to prompt a petition on Change.org, asking Instagram to leave its chronological feed alone. The outrage was mostly caused by comparing this change to Facebook’s algorithm. Notorious for discriminating business pages’ content, it upset many business owners when organic post reach plunged to unbelievable lows. In a lot of cases, Instagram was their network of choice because of its chronological order and an unlimited reach of posts.
The good news is, Instagram hasn’t launched the change yet, so people can chill at the moment.
However, the comparison of the two networks is unfair. Unlike Facebook, Instagram does not separate “personal” from “business” accounts. As of right now, a profile is a profile, independently of its use.