Awaken by Amazon: Donate Your Books and Get Its Kindle Version for Free

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Another nice and creative campaign has been found by our team this morning. With its Awaken campaign, Amazon gives you the opportunity to share your books with 780,000,000 illiterate people in India. The procedure is as simple as this: when you buy a book on Amazon, you will be able to re-use the box to store your old books, and ship them to people in India. For the exchange,  you will receive the free e-book format of the same title  for every book you share in your Kindle. Quite interesting campaign, right?