Be Creative! : The Amazing Story of Jason SurfrApp

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australian-money

If this guy can make over $1,000,000 wearing t-shirts, selling his last name, and writing a book, why can’t you do the same thing?

Jason SurfrApp, which was formerly known as Jason Headsetsdotcom and Jason Sadler, has been nicknamed “the king of sponsorships.” Jason has had everything sponsored from his t-shirt, his last name, a couple road trips, a fitness challenge, and most recently his self-published book, Creativity For Sale.

Entrepreneurs like Jason are “tramontane” for “normal” people. In 2008, Jason decided that he wanted companies from around the world to pay him to wear a t-shirt and promote them via social media. His company, IWearYourShirt, started with an initial investment of $300 (t-shirt hangers and a Flip Video camera) and has generated over $1,000,000 in just a few short years. Jason worked with brands as large as Starbucks, Nissan, Pizza Hut, Bill Cosby, and many more.

However, what makes Jason successful is not just the crazy ideas. It’s more on his ability to execute and put his wild ideas in the work.

Here’s a good example: after the unfortunate news that his parents were getting a divorce, he told his mother, jokingly, that he wanted a divorce too and was going to sell his last name. However, that off-handed joke became a viable business opportunity just a few months later with the unique marketing campaign “BuyMyLastName.” Jason launched an eBay-style auction, which started at $0 to buy the rights to change his last name for one year. In the first 24 hours after the auction launched, the bidding shot up to over $30,000. At the end of the 30-day auction, the winning bidder was Headsets.com at $45,500. In 2013, once more he sold his last name and it went for $50,000. BuyMyLastName ended up on the homepage of CNN, USAToday, Fox & Friends, and many more media outlets (with no paid placements).

Recently, Jason made the decision to write a book about his entrepreneurial journey. Much like his other business ideas, he knew he wouldn’t take a standard route to write and publish a book. Jason offered 200 sponsorships on the pages of his book as well as the front cover, back cover, and inside flaps. These sponsorships would read as 140-character messages on the actual pages of the book, much like footnotes. After launching the website SponsorMyBook and using his existing network and community, Jason was able to make over $75,000 before writing a single word of his book or selling a single copy.

Jason’s brand new book Creativity For Sale was just released. In this book, you can learn more about his personal entrepreneurial journey and get practical advice on how to get creative and turn your passion into profit.

“Normal” people may not be interested in getting parts of their life sponsored. However, you can absolutely be inspired by Jason’s story and willingness to stand out from the crowd. If a normal guy living at the beach in Florida can make a living by doing things differently, why can’t you do the same thing?